Chen Tianlang sorted out his thoughts, and then said, "First of all, I think the two Mr. Wu may have misunderstood. I didn't spend that much money on the agency that won the three plants, and I didn't know that the two of them were also interested in this project. In fact, I spent a total of 600,000 yuan in agency fees, and as for the 3 million yuan you have heard, it is the cost that I plan to use for marketing. ”

"What? 3 million for marketing?" Wu Bingxin's eyes widened.

Wu Siwei also looked at Chen Tianlang incredulously, as if he had heard some great anecdote.

You must know that it is not easy to come up with hundreds of thousands of agency fees this year, and it is simply impossible to take out millions for post-marketing. Most of them spend most of their money to get the agency, leaving a little bit for post-marketing and promotion. Chen Tianlang is good, but he turned around, 600,000 for agents, and 3 million for marketing.

3 million, but not 300,000, it is difficult for a good woman to cook without rice, with 3 million marketing expenses, even a fool can rise up.

Looking at Chen Tianlang carefully, I don't know why, since the first time I saw this young man, Wu Bingxin couldn't help but feel like it. Because he always feels that he is contaminated with the domineering spirit of a doer.

This feeling was the first time in so many years that he had felt it from a real person.

However, Chen Tianlang's words overturned Wu Bingxin's views, and he even felt that this person did not speak in a bad manner, and dared to say anything false and empty.

"You sit down and talk slowly, and I'll go make you tea again." Huang Keke saw the delicate situation, cleverly dodged the side, and went to the kitchen to boil water.

Wu Bingxin didn't speak, Wu Siwei, as his son, didn't understand what his father meant, there was a way to go into battle as a father and son soldier, and his father said that he would fight wherever he wanted, so Wu Siwei looked at Chen Tianlang, and asked with a smile: "Little brother, what did you do before?"

"I've done a lot of things, I've opened a game hall, I've made costumes, I've poured coal, it's a mess, every one of them. Chen Tianlang said honestly.

Wu Siwei asked again: "Since you have done so many companies, how many people are there now?"

Chen Tianlang replied: "A thousand." ”

In fact, there are almost 2,000 employees begging for food under his hands, and if you count the workers in the coal mine, it is even more impressive, almost 3,000.

"A thousand?" Wu Siwei's eyes widened slightly, "Then your company is still full." ”

"I can't talk about it, it's a little fight. ”

"Then what about you now, how many people are there in the company that represents Sanzhu?"

"Well, a hundred. ”

Wu Siwei's eyes widened wider and wider, and he was choked by Chen Tianlang's big breath again, and couldn't help but glance at his father. Wu Bingxin nodded at him, meaning to let him continue to ask

"Recruit a hundred people at the beginning?" Wu Siwei continued to ask.

Chen Tianlang nodded, "Well, yes." ”

"You're so happy, aren't you? Doing business is not a trick, have you considered the cost of doing this?"

"Probably. ”

No matter what you do, the most important thing is to be down-to-earth and meticulous, if you have this attitude, my dad and I really don't have much confidence in your company. ”

Chen Tianlang nodded with a smile, and then asked, "I want to ask, if Mr. Xiao Wu is a regional manager, then how will you run your area?"

Chen Tianlang suddenly became interested in this Wu Siwei, originally Chen Tianlang came to persuade Wu Bingxin today, but he didn't expect that his son was also a talent.

"It depends on what kind of business you're in, and every business is different. ”

"I mean health supplements, like my three strains. ”

"There are many kinds of health care product marketing, and it is also necessary to take into account various factors such as the relationship between subordinates, the company's style of doing things, and the authority in hand. There is no point in asking such an empty question. ”

Hearing this, Chen Tianlang was basically satisfied, although this Wu Siwei was not so good at speaking, he was also a frank and upright gentleman. So, he finally got to the point, "Actually, our company is now going to carry out a large-scale marketing plan, which I call for the time being a rural encirclement of the city, carpet bombing marketing plan. Here's how I conceived it......"

Chen Tianlang spent about ten minutes to roughly describe his entire plan.

Wu Bingxin and Wu Siwei, father and son, were a little absent-minded at first, but the more they listened, the more different their feelings became.

Wu Siwei is better, Wu Bingxin is an authentic "Mao fan", Chen Tianlang's strategy of "surrounding the city from the countryside" has made him feel himself, plus Chen Tianlang mixed a sentence from time to time, I believe that "a spark can start a prairie fire", and then waved his arms like a leader, that strong sense of the times outlined the memory in his mind, making his two eyes shine more and more, and after hearing it, he was actually as excited as a primary school student and danced.

After Chen Tianlang finished speaking, Wu Bingxin immediately stroked his palm and said: "It's amazing, it's amazing, it's a very creative idea, if it can be implemented carefully, it won't be long before you can see results." ”

Speaking of this, Wu Bingxin paused, and added: "My dog and I were really abrupt just now, Mr. Chen, although you are still young, your ideas are imaginative, and your planning is thorough. As far as your plan is concerned, hundreds of people are indeed necessary, and my son Siwei doesn't know your specific plan, so I make a comment in vain, which really makes you laugh. ”

Chen Tianlang is actually not used to writing crepe with others, but Wu Bingxin is so crepe, he is embarrassed to be too rude, so he has to smile reluctantly: "Where, where, Mr. Wu has won the award." ”

At this time, Huang Keke, who came out of the tea, interjected: "Boss Wu, in fact, what Mr. Chen means is that if you are asked to go to Guangzhou or Shenzhen under this plan, then what do you think is the best?"

Who is Wu Bingxin, as soon as he heard Huang Keke say this, he roughly guessed the intention of the two of them today.

However, Wu Bingxin felt that this opportunity was a little less difficult for him, and if he pushed his son out, maybe he could find a good way out for him, not to mention that it was easier for young people to collide when they got together.

So, Wu Bingxin couldn't help but have a plan in his heart, and asked his son along the water: "Siwei, what do you think?"

Wu Siwei was overjoyed. This is because he really appreciates the project and wants to be a part of it, and because he really doesn't want to stay at home anymore. Although he went into battle as a father and son, his father's aura was too strong, so that Wu Siwei had no chance to show his strength at all, even if he finally made a little achievement, he would be said, look, he is the son of Lao Wu.

In addition, Wu Bingxin's investment has failed recently, and his family owes a lot of debt, otherwise he would not have missed the battle for the agency of Sanzhu. As a son, you have to share your father's worries, go out to earn a high salary, and don't hang both father and son from a tree.

It is with these thoughts that Wu Siwei is more and more interested in Chen Tianlang's company, at this moment, since his father has already expressed his position and pushed this matter to himself, he has to behave well.

After pondering seriously for a while, Wu Siwei raised his head and said: "I personally think that the most taboo thing to do in this position is self-righteousness within half a year, and the most taboo thing to do after half a year is to stick to the old rules and be self-contained. ”

When Chen Tianlang heard this, his eyes lit up suddenly, and he hurriedly asked, "What do you say?"

"The whole plan is actually divided into three stages, the first stage is with the help of the external publicity system, since we have a huge marketing fund in hand, there is no need to shrink the head and tail, TV advertising, newspaper advertising is absolutely to play, two-pronged, the effect is absolutely immediate. Since it is a health care product, it is necessary to invite old experts or respected old actors to teach customers a lesson, like that Sanjiu stomach advertisement, and do it more down-to-earth. ”

"The second stage is to establish their own marketing system, since it is to do marketing, then we must be ready to fight a protracted war, only with the help of external media is not enough, it costs too much, we can do our own newspaper advertising, such as 'health newspaper', 'three plant newspaper' and so on, specifically publish our health care products news and content, form our own advertising and marketing methods. ”

"The third stage is to integrate our own publicity and marketing systems into one. Merge our cooperative TV media and newspaper media with our own media to make a large-scale program or event, such as the "Healthy Spring Gala", or the "Three Plants Longevity Lecture" and the like, which once again pushes our brand to a higher level. In short, marketing is publicity and packaging, and if these two things are done well, the subsequent sales can be a matter of course. ”

"Finally, let me conclude that in your plan, the first and second phases have been laid out in great detail. In this stage, as a branch, the most important thing is to cooperate with the headquarters to complete these two phases. Therefore, at this stage, the most taboo is to go your own way and disrupt the steps of the headquarters. A regional manager who makes the branch strong but weakens the head office as a whole is the first person who should be fired. ”

Wu Siwei paused when he said this, "I personally expect that these two stages will take about half a year to complete. After half a year, the whole system will be initially established, and the external pressure will be reduced, and the internal pressure will increase. Because from that time on, we started to compete with ourselves. At this stage, each branch should start to plan the market development method suitable for its own area according to its own characteristics and on the premise of cooperating with the headquarters strategy. For example, if it is a mainland city with a less developed health care product industry, then their main business goal is likely to expand their health care product brand awareness. As a place where the health care product industry is thriving, I need to let my branch use the greatest energy to go directly into various regions, and establish a huge health care product base there according to your strategy of surrounding the city from the countryside. ”

"It looks like it's just a strategy for our division. However, once we have such a strategy, it can prompt the overall strategy of the headquarters to think and reflect. It's about how each region can define different business objectives depending on its situation. Guiding this kind of positive interaction between the branch and the headquarters in this way is the most basic responsibility of a regional manager. ”

When Chen Tianlang heard this, he just nodded slowly and didn't say anything.

At this time, Wu Bingxin nodded appreciatively, and subconsciously wanted to pour Chen Tianlang some tea, but Chen Tianlang stood up unexpectedly, "No need, we still have something to do, let's go first." ”

After speaking, he stood up, saluted Wu Bingxin and Wu Siwei, father and son, and turned around and left with a frown.

Chen Tianlang's actions made Huang Keke confused, but since Chen Tianlang was gone, she could only stand up, salute Wu Bingxin's father and son, and then hurriedly ran out.

Seeing Chen Tianlang suddenly leave in such a hurry, Wu Siwei was also confused, he first stared at the door blankly for a while, and then turned his head and asked his father Wu Bingxin, "Dad, did I say something wrong again?"

Wu Bingxin looked at his son and didn't say anything, just smiled and picked up a cup of tea and handed it to Wu Siwei, "Come, have a cup of tea." ”

……

"Mr. Chen, isn't it a bit too ...... for you to do this? What's that, halfway through the conversation, he suddenly ran away...... I know that you like Mr. Wu, even if Mr. Wu doesn't like you, you can't be so rude, right?" After coming out of Wu Bing's new home, Huang Keke hesitated to say what was in his heart.

After all, this incident was her thread, and although Chen Tianlang was her boss, she couldn't help but complain.

At this time, Chen Tianlang turned his face to look at Huang Keke. Huang Keke realized that the frowning brow he had just now had already been untied, and the word joy was written everywhere on his face, "When did I say that Mr. Xiao Wu's words were not to my liking?"

"You mean, you think he's pretty good?"

"It's not bad, it's just amazing, every word he says goes to my heart. God help me!" Chen Tianlang excitedly opened his hands to the sky and smiled.

"Then you're still frowning and running away?"

Chen Tianlang smiled weirdly, "A thousand-mile horse cultivated by the Wu family like Wu Siwei, in the current situation, it is easy for you to let him help you do things, but if you want to make him die, it will be extremely difficult." And I, Chen Tianlang, will let him die to the ground. ”

"What do you want to do?"

"Didn't you say that their family was in trouble before they came?"

"That's right. ”

"Within three days, I will help him solve all the money-related problems that are pressing on him. ”

"But that's probably going to cost a lot of money. ”

"The hearts of talents like the Wu family's father and son are almost impossible to buy with money. Now, if there is such an opportunity in my hands, if I don't grasp it well, then I will be the number one fool in the sky. ”

Chen Tianlang said, his eyes shining with a scorching light.