Chapter 679: The Status of Online Games (120 Votes Plus Update)

Since the mantis shrimp company signed a contract with Blizzard Entertainment and successfully listed on the NASDAQ, the domestic media has started a wave of decline. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

Mantis Shrimp is no longer an obscure company, and its first esports tournament has come to a successful conclusion, and the results are reasonable.

Although more than 10 million yuan was invested before and after, and there were a lot of sponsorship and advertising contracts obtained in the later period, it was earned just by calculating the economic accounts. Next year's event will also be hosted by the Mantis Shrimp Company, and the second edition will tend to be better and more profitable than the first.

Excluding the economic account, the mantis shrimp company can be regarded as making a lot of money. With this tournament hosting, its fame has become unspeakable, especially in the esports and computer game industries, and it is a pride for many professional gamers to wear a T-shirt printed with colorful leather shrimp.

These clothes are obtained by the finalists, there is no sale on the market, even if it is difficult to imitate, the fabric is not easy to find, this is all imported, and it is rare in China.

Gaining the goodwill of players is an economic benefit in itself, and as Mantis Shrimp has become more and more popular, the number of online players for the two games it represents has also steadily increased, and the profits of each have doubled.

But this is not the thing that makes Hong Tao the happiest, in fact, even if Mantis Shrimp operates these two games to the first and second in the country, it is of little use. At this time, the domestic game market was very hot, and it is not an exaggeration to say that it is a group of heroes. The number of game agency operating companies has exceeded 100, and the number of game production companies has also reached more than 150.

Among them, there are many large companies such as Shanda Network, Ninth City, Guangtong Communication, Wanxiang Communication, Haofang Online, Internet Star, NetEase, Sohu, Sina, Kingsoft, etc., which include both game operators who act as agents for foreign games, as well as game developers who produce and sell their own games, as well as Internet giants who play tickets.

With so many people and companies suddenly making efforts, the end result is that a large number of players are shared, because online games are a very time-consuming game, and most players cannot play several online games at the same time, and even fewer can recharge at the same time.

While the online data published by major websites is very encouraging, as if you can make money by making a game online, the reality is far less rosy, and many companies have burned out of investors' money and disappeared.

Since 2002, China's internet gaming industry has been gaining momentum, and the biggest factor here is the increase in Internet users, with nearly 20 million broadband users in the country by 2004. So many people use the Internet to have some content, so playing online games has become an important leisure way for netizens.

According to the statistics at the beginning of 04, Korean games occupy 59% of the domestic market share, and domestic games only about 10%, and there is no high market share of Wanwan game companies.

Although some people estimate that the market value of China's online games in 05 years can reach 5 billion or more, there is not much money that can really be earned, and most of it has been taken away by foreign game companies.

Now the online game market is also a bit overheated, and everyone almost pushed up the online game industry in the way of the Great Leap Forward, and then fell into vicious competition, tearing each other down when negotiating with foreign companies, resulting in the strange game in the hands of foreign companies, and the agency fee rose sharply.

And the quality of the games of domestic game developers is not up to par, and they cannot provide the domestic market with a sufficient number of high-quality products, and their own life is not very easy.

According to industry internal statistics, in 2004, the online rate of domestic games was less than 10%, which means that 90% of domestic games were thrown away in vain after they were produced.

A large number of domestic online games, such as Swordsman's Love, Fengshen Bang, Iron-blooded Three Kingdoms, Heroic Age, Datang, Happy Journey to the West, Ambush on All Sides, etc., are pushed out by an activity called "Chinese National Online Game Publishing Project".

This project was planned by the leaders of the Ministry of Culture and a group of online game experts, and it is claimed that it will take five years to publish 100 domestic classic online games by 08, and finally reach the level of catching up with and surpassing the Korean game industry.

With the guidance and support of the government, coupled with some preferential policies, it will take five years to say that it can catch up with the level of the world's largest game companies, and it should not be impossible to catch up with South Korea.

There are still a lot of people who think it is reliable, and the technical faction of the mantis shrimp company represented by Lin Qiang and Qu Xiaochuan all think that this is a good opportunity, and they are a little eager to try and ready to show their talents.

"You may think that I don't want to make progress in this vigorous leap forward in the online game industry, and I even go to act as an agent for foreign games, and I don't respond to the country's call for my own products, and my behavior is similar to that of a traitor. ā€

"But what I want to say is that you are wrong again this time, no matter what industry it is, it is difficult to survive for a long time by means of sports, this is science, it is not subject to human will, even leadership is useless. ā€

"Five years is not a short time? It is said that it is not a short time, but it is still not enough for the cultivation of talents. To put it bluntly, the online game industry is a talent, a talent with imagination and creativity, not a high-achieving student who scores 100 points in the school memorization of texts and essays. ā€

"We can't train so many online game talents in five years, so we can't fundamentally improve the quality of our game industry, only the quantity and scale can be improved. ā€

"It looks like it's going to be lively, but it's going to be a dead mess. The money that should be burned has been burned out, and the talents that should be cultivated are just a little eyebrow-raising, but as a result, most companies can't stick to it, and these talents are all trained in vain. ā€

"Why did the deadline for this campaign be set before '08? Note that '08 is the year of the Olympics, and according to our tradition, all walks of life are to be given gifts at that time. Therefore, this campaign is not to improve my country's online game industry at all, but the leaders are saving gifts. ā€

"Whether it can catch up with and surpass South Korea at that time, the leader said that if you can, you can, and if you can't, you have to be able to do it. But if the company goes bankrupt or not, the leaders don't care, everyone is unemployed or not, and the leaders don't care if they are unemployed, so many investors' money will not be distressed if the leaders burn in vain, and it will be empty for most people at that time. ā€

"Actually, I have two five-year plans, and they are being realized. Now that the changes in mantis shrimp are obvious to all, could it be that a thing that seems to have a perfect ending but can't explain it is more important than a career that everyone has struggled together for five years and is really moving forward?"

"If someone feels that they can't wait for a minute and must participate in this movement to make a splash, then I won't stop it, you can go out and try it, and when you want to come back, the door of the mantis shrimp is still open to him. ā€

"But there is one thing, when the time comes, your tenure in the company will have to be calculated from scratch, and you will no longer own the original shares of the company, everything will have to be calculated from scratch, and you will calculate by yourself. By the way, I would like to ask you to convey my words to the ears of every employee in each department, and this is my attitude. ā€

For this matter, Hong Tao had to hold an emergency meeting for the company's management, and now is a critical moment, and there must be no major changes in personnel. Not only is it not enough to leave, but it is also necessary to increase recruitment efforts and increase the talent pool in a way that brings the old and the new.

In fact, the mantis shrimp company really wants to go, except for the employees who have worked in the company for less than three years, the rest have already obtained the company's original shares, with a total share of 11% and a market value of tens of millions of dollars. Now the company's parking lot is not enough, and even the little fat man Wang Li spent more than 200,000 yuan to buy a Golf and drive, why should he go?

Moreover, the mantis shrimp company is currently expanding on a large scale, and the branch of the Shanghai market will send people to open up the wasteland at the end of the year, and these people are basically the middle and grassroots cadres of the branch. Seeing that he is about to be promoted and raised, it is not a fool to choose to leave at this time.

Hong Tao is right, even if someone really wants to leave, they will not be in such a hurry, at least they will have to wait and see for a few months. But if they really wait and see for a few months, it is a big question whether they will leave by then.