A few days later, the stalemate suddenly changed.

Huaxia Daily, a heavyweight media that has always been regarded as a "mouthpiece" and "weather vane", published a signed editorial on the front page titled "Make use of the new doctrine to open a new chapter in the cultural field".

The content of the article is very consistent with the thoughts expressed by Lin Qihua in his previous speech, and it can be said that it is in the same vein.

In the commentary, vivid examples are used to show that if Chinese culture wants to realize the strategy of going out, it must take the initiative to connect with the world, adopt a universally accepted way, and export its own culture.

It praised the crew of "Journey to the West" by name, believing that this is a very typical Chinese film that has successfully gone global, which has been released all over the world, and has achieved great influence at the box office.

"This movie, from beginning to end, is full of Chinese elements, whether it is characters, lines, shapes, costumes, music, background, attitude towards love, thinking about fate, it comprehensively shows a part of Chinese culture.

Facts have proved that such a way, such a movie, can be accepted by foreign audiences.

According to the survey results, they were very impressed by this movie, and they were able to name many of the characteristic things, and they had a strong interest in the story behind the movie and the cultural landscape, and the famous book "Journey to the West" and the name of Sun Wukong were repeatedly mentioned by them.

This is the effect of cultural output, there is no need to work hard to promote, there is no need to shout hard, no matter how many propaganda films are made, there is no such a good movie effect. ”

In the end, this editorial came to the conclusion that in the field of culture, we should also look at the world with an open mind, make full use of the world's mature cultural system, integrate it into our culture, and better promote Chinese culture to go out and let Chinese culture shine all over the world.

Not only Huaxia Daily, but also other mainstream media have also published articles to analyze and comment on how Chinese culture can go out.

It is conceivable what the voices of mainstream media such as Huaxia Daily mean.

He Li waved the newspaper and looked at Lin Qihua in surprise, "What kind of magic did you cast? Why did you suddenly have such a transformation?"

Lin Qihua smiled and said nothing, he didn't understand it very well, but it was certain that Gu Zhihe had made a lot of efforts in it.

It turned out that at an internal meeting yesterday, the head of state specifically talked about how to further implement the cultural strategy and adopt bold and effective means to let Chinese culture go out.

Only when we go out can we know that people outside will accept our culture, so that we can adjust accordingly, and in this regard, music and film should play a pioneering role.

For example, the speech of a young artist some time ago was very interesting, taking mature foreign themes, filling them with our own content, and coming up with wonderful movies that everyone likes to watch, and promoting them to the world.

As long as we persevere, our films will be liked and accepted by people all over the world, and the Chinese culture in them will imperceptibly infect them.

At this point, everyone understands why there are so many mainstream media collective voices today, which has alarmed to the highest level.

"All of a sudden, it vanished. He Li stretched her waist and smiled, "I guess, tomorrow will be lively." ”

"No, it's lively now. Lin Qihua smiled bitterly and turned on his terminal, and Wei Zifeng appeared in the video.

"Qihua," Wei Zifeng had a look of surprise on his face, "If you are free, can you sit down at the association? ”

"Of course, I'd love to. Lin Qihua agreed with a smile, and after hanging up the phone, he felt a little emotional.

Wei Zifeng, who pushed himself out at that time, angrily scolded many people from all walks of life who regarded the Chinese market as a place to make money and did not care about the life and death of Chinese films.

He has no problem using Lin Qihua, Lin Qihua will have no opinion, but, later, he repeated it many times, which made Lin Qihua very disappointed, and later, he was kidnapped by interest groups, ready to get stuck in Galaxy Entertainment in many aspects, and wanted to get a piece of the pie in the film distribution channel, but the two sides couldn't get along and broke up unhappily.

Up to now, he came to the door for the first time, and I have to say that he is very keen, and he knows exactly what to do when and when he should do it, but in Lin Qihua's eyes, he is far worse than Jin Kaifu, and he is completely unable to lead the Film Association to create a new future.

Perhaps, his position is already unstable. Lin Qihua said to himself, I believe that after this time, his trouble will be even greater.

The following wave of phone calls confirmed his idea, and he was happy to see it happen and was willing to cooperate.

He wouldn't have an idea about the position, but wouldn't it be better if he had a good relationship with him, capable and courageous?

"The Ministry of Culture, Radio and Television, and Huaying have also called," Soon, He Li also walked in and raised the terminal in his hand, "I hope to go to the symposium with us, share our thoughts on culture with you, and discuss matters related to film distribution." ”

"Now the clouds will open and the moon will be bright. Yu Fengqin smiled happily, "I didn't expect it to break the game in this way." ”

"Well, it's very Chinese. He Li looked at Lin Qihua meaningfully and said.

Lin Qihua scratched his head, "It's good, isn't it? ”

"yes, how are we going to set the tone this time?"

"The more this time, the more we have to keep a low profile, we should make profits, we have to let, after all, our purpose is not to make a fortune and leave, to do things in this place, we have to build a good relationship, at this time to take the initiative, there will be unexpected gains. ”

Yu Fengqin shook her head and rejected He Li's idea.

"That's what Sister Qin said. Lin Qihua said with a smile, "We're going to split up, I went to the Ministry of Culture, and I happened to have something to negotiate with them." ”

"Well, I'll go to the radio and television, the last negotiation was very good. Yu Fengqin smiled with a smile.

"Then, I'll talk to Huaying and the Film Association. He Li shrugged and said, "Just according to the newly adjusted plan?"

"Yes, that's it, I'm sure, it will surprise them. Lin Qihua said with a smile.

"It's a surprise surprise," He Li said with a smile, "I suddenly feel a little proud, when will we Galaxy Entertainment be able to sit with these bigwig-level departments and characters and discuss cooperation matters?"

"We're just taking advantage of the east wind. Lin Qihua shook his head, "Because we are useful, because we do better than others, that's all." ”

"Perhaps, it was Qihua who took charge of the work of film and television investment, and in a short period of time, we have achieved good results and greatly increased our influence, which is really remarkable. Yu Fengqin praised it.

"I think Sister Qin is the best," He Lijiao said with a smile, "Otherwise, how could I have taken a fancy to him at a glance, and if I signed it, I would have made a lot of money." ”

"yes, that's what I think too. Yu Fengqin sighed, who would have thought that the clean little boy at that time would grow to today's height.

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"You're so good, your name is known to the Führer. Friends called and were happy for him.

"It's just luck. Lin Qihua replied with a smile, "However, our concept has been affirmed, which is the best news." ”

"Of course, who doesn't know, this is a mature market, there should be a standard? Movies should be made for the audience to like, and they will buy it, and if they want to go out and release it, they naturally need to be liked by the audience over there.

It's a buyer's market, you have to adjust to their preferences, make a good movie, and spend all day long, just thinking about making money easily, what's it?"

Lin Qihua smiled silently, this dispute is not only the competition for distribution channels, but the struggle for dominance and discourse.

If you want to change some inherent thoughts and concepts, if you want to share a part of the dominance and discourse, you have to face such a situation.

If it was the previous Galaxy Entertainment, in such a storm, it would have capsized a long time ago, but now, it can be so easy to deal with.

This is also the reason why he advocates that under the condition of adhering to the necessary principles and bottom line, he should take the initiative to make concessions, and what Galaxy Entertainment wants is not how to make money, but to dominate the platform and make it bigger.

Therefore, it is not practical to use this momentum to suppress all parties, and it is the right way to seek common ground while reserving differences, strive to unite the majority of people, unite everyone around this platform, and jointly promote Chinese culture to go out.

In the next few days, Yu Fengqin and He Li respectively took their own teams and carefully prepared plans to attack separately and communicate and mediate with all parties.

In this environment, very good results have been achieved, and the harvest is very rich, and the approach of Galaxy Entertainment has indeed surprised all parties and felt the sincerity of Galaxy Entertainment.

Human nature is like this, when the lion opens his mouth, even if you keep raising the price, you can't meet their demands.

But when everything is about to collapse, even if you add a little bit of interest, they will feel that they are full of sincerity.

Galaxy Entertainment's new plan, taking care of the interests of all parties, has been unanimously recognized.

And Lin Qihua, in the appointment time, also came to the Ministry of Culture of China, the core department of China's leading cultural work.