Chapter 167: Absolute Dominance
Seeing this collaborator from the UK again, Wang Zhengguo felt for the first time that the British were really quite "gentlemen", who could resist the temptation of high profits, and who could still stick to their hearts and minds, and must be a figure who could achieve great things.
This time it is definitely making money, and the price of a thousand pairs of military goggles in the UK will definitely not be less than fifty pounds, which is Wang Zhengguo's very preliminary conservative estimate, and the actual price must be only a lot more.
"Oh, Wang, I heard that you are no longer working in this glasses company, which makes me feel very frustrated, we said before that we would let military goggles open up the NATO military market, and now we have a good start, I didn't expect you to ....."
The British sometimes speak very funny, which Wang Zhengguo is convinced of, as for his John frustration or something, it is still forgotten, there is no need.
Wave your hand: "No, no, I just don't serve as the general manager of this factory anymore, but I am still the boss of the superior department of this factory, the terms we agreed on before are still valid, if you continue to act as an agent for military goggles, you only need to hand over 70% of your terminal price in the European market to us." ”
This is the cooperation model initially set by Wang Zhengguo and John, if the terminal price in the European market is calculated according to fifty pounds, Shuhang Optics will take thirty-five pounds, and then in addition to the cost of military goggles, import and export duties, etc., the final income of a pair of goggles can be maintained at about twenty pounds.
From this point of view, the cooperation between Shu Hang and John is very equal, if Shu Hang is not a company from the republic, but an enterprise from other European countries, the British will definitely recognize it.
But the situation is always moving, John, as an Englishman, has long been a businessman, and has calculated the cost of Shuhang's production of goggles no less than N times, which will not exceed five pounds at most, plus he also understands that Shuhang does not have perfect European channels, and his ambitions have swelled.
Regarding the cooperation plan set before, he denied it at this moment: "No, this will definitely not work, because neither of us has a specific budget for the cost of sales in Europe, so we have set such a share." In fact, the cost of selling goggles in Europe is very high, and it costs at least 20 pounds a pair of manpower, warehousing, and the Ministry of Defence, but the goggles are only sold for 50 pounds. ”
If you really tell a lie, you are not afraid to flash your tongue, when has the cost of business in Britain been so high, and the free capitalist market economy needs to spend money on the officials of the Ministry of Defence, and even swallow 40% of the terminal price of goggles, is it possible?
With Wang Zhengguo's indifferent smile, John obviously thought he believed his words, and continued to flicker: "Therefore, it is absolutely impossible to set 70% of the terminal price to be handed over to you Shuhang before, and now I can only make a fixed purchase at the price of eight pounds for a pair of goggles." ”
Eight pounds for a pair of goggles, this is simply bullying children, I really think that Shu Hang is not clear about the European and American markets, it is a joke, on this condition, Wang Zhengguo doesn't even want to continue talking.
Drop a sentence: "I don't know the situation in England, whether your so-called twenty pound cost of sales exists or not, this is easy to investigate in the UK, so don't take such a shoddy argument to deceive." By the way, the goggles recently won the German Red Dot Design Award, and if the price does not rise, the sales volume will definitely rise sharply, are you sure you want to lose the opportunity to make money because of your greed?"
For Shu Hang, it is really not necessary for him to be Johnson, with the current reputation of military goggles, it is completely possible to find a European second-tier glasses company to cooperate, and the cost will definitely not be high, so it will definitely not accept this kind of request.
Seeing the collapse of the talks between the two sides, John was a little anxious at this time, but he covered it up well: "The goggles won the Red Dot Award, which is indeed worth celebrating, but the technical content of this goggles is not high, and the most critical lens technology is still given to you by me, so it is very easy to produce this kind of product, understand?"
Yes, the two sides are needle-to-needle, and they both directly try to see the dagger as soon as they come up, or the dagger is not disguised at all, and they shake hands brightly, depending on who is the first.
Was it Shu Hang who instigated first? Or Wang Zhengguo who instigated first? Or Tu Zhenying and Ding Yibo, who also participated in the talks?
Apparently it can't be so, and that's really a joke about such a senseless threat that the British produce their own goggles.
"Yes, I don't deny that you have the skills and ability to produce goggles, which is not much technical difficulty, but why don't you just do that, but instead find us Shuhang. Because you know very well that the cost of producing goggles in the UK is unacceptable to you, and after accounting for the cost of materials, labor, and site in the UK, the cost of a pair of goggles will reach at least twenty-five pounds or more. ”
Wang Zhengguo can be said to have no fear, for this kind of technology that is not too difficult, of course the British have done it, but considering the cost problem, after all, it is still the most cost-effective production in the Republic, there is no doubt about this.
Seeing that the other party was speechless, but Wang's tricks had not yet been fully used, and in the stormy blow: "Of course, you can choose to find other units in our republic to produce goggles, anyway, you can provide technology, right?"
The British can play it, and it is nothing more than the above two tricks, and now they were all directly said by Wang Zhengguo, so that John, who was sitting across the negotiation table, didn't know what to say, did he say: This is my idea, I want to find other optical factories in the Republic to produce goggles?
Seeing the three senior executives of Shuhang who seemed to be smiling, John suddenly felt that he should not negotiate alone this time, and it was never good to go to the meeting alone, if he could bring the two salespeople he hired in the UK, it might be much better.
Ahem....
"Regarding the price of this goggles, in fact, we can talk slowly, this time the goggles won the Red Dot Award, so this design also counts as money, then I can increase the purchase unit price to twenty pounds, this is always okay, right?"
The hero doesn't eat the immediate loss, and quickly adds it to twenty pounds, anyway, even if it is such a procurement cost, he can still make a lot of money, there is no need to continue to flicker, obviously Shuhang Optics These people know the market.
It's a pity that Wang Zhengguo still didn't let go: "Impossible, twenty pounds is definitely not enough, maybe you think this is the limit you can give up, after all, at this price you can cultivate a more obedient Republic optical factory, right?"
Someone was very proud at this time, and he finally understood why European and American countries in later generations gritted their teeth because of the low labor costs of the Republic, because it was really cool!
"First of all, you have to understand that you can cultivate an obedient, low-cost goggle factory in the Republic, but we can also produce goggles in Shuhang, and if we adopt a low-price sales strategy in Europe, Shuhang will still be able to make money, but you will not be able to make ends meet. ”
This is the cost advantage, under the absolute cost advantage, many times it is almost incomprehensible, which makes John simply have a feeling that he can't speak, and he regrets it now, and he deeply regrets how he cultivated such a shrewd partner with a hot brain at that time.
Goggles have a certain technical content, belonging to the labor/science and technology intensive industry, Shuhang Optics almost has an absolute advantage in this regard, and the final result of the talks is needless to say.
..............
"Why did you accept a fixed purchase price of £30, which is still far from the 70% terminal revenue we were asking for, and I guarantee that his terminal in the UK will cost well over £50. ”
Tu Zhenying is not very clear about the twists and turns of international trade, so she is naturally curious that Wang Zhengguo actually accepted a fixed purchase price of 30 pounds when the situation is advantageous, which is a loss.
Wang Zhengguo, who had a dry mouth, had just served the water, how could he have time to explain this, and Ding Yibo, as an old factory director, had rich life experience, and he could understand the reasons for this.
Directly replied for Wang Zhengguo: "It's too much, we can adopt a low-price sales plan, but the benefits of this plan will not be too much, and thirty pounds is a balance that is acceptable to both of us." ”