"Director Wang has been waiting for a long time......"

Ye Qing saw Wang Renhai and walked over with a smile.

At the cocktail party just now, I talked to Wang Renhai, and this guy came to the company's conference room first.

"It's only been long since I came up. Wang Renhai didn't dare to take the shelf, he was very polite, and stood up in a hurry.

Here, how can he look like a director of satellite TV.

The temper is gone.

There can be a shelf for other people, the key is Ye Qing, that can't.

The TV station has long been instructed that you can't be simple with Ye Qing, you have to be cautious.

He's cautious enough, isn't he?

"Director Wang doesn't need to be so polite, we are old friends. Ye Qing shook his head slightly, came to sit down opposite Wang Renhai, and then said: "Let Director Wang come up this time, because after the establishment of our company, we want to make a new program, I don't know if you have any intentions." ”

He gets straight to the point and says what he wants.

Now the company is founded, but it is divided into two parts.

The variety show is still not lost at all.

"Brand new show?" Wang Renhai was taken aback, obviously unexpected.

originally thought that Ye Qing came to him to talk about "The Voice", but he didn't expect it to be a brand-new show.

Thinking of this, he suddenly nodded and said, "Yes, this show must be!"

Just kidding, now Xinghai Media's program, which satellite TV doesn't want it?

Even after the end of "The Voice of China", he had already told Ye Qing that he wanted a new show.

But at that time, Xinghai Media was just a studio, and the scale was too small to bear, so it could only be stranded.

"I haven't even said what the show is, how much price it will cost, and you just agreed?" Ye Qing was a little surprised, this promise was too fast!

Wang Renhai realized that he had agreed too quickly, and asked embarrassedly: "Then Mr. Ye, tell me, what kind of program is this?"

Ye Qing was speechless at that time.

I knew that I was going to prepare the contract, so I directly let this girl sign it, and I cheated him a lot!

"This show is a celebrity reality show. Ye Qing said.

"Celebrity reality show?" After waking up, Wang Renhai was not excited, and when he heard the type of show Ye Qing said, he frowned slightly.

"What's wrong?" Ye Qing was curious, why did he have such an expression.

Wang Renhai hesitated a little before explaining: "Teacher Ye, don't you know, the ratings of reality shows are really not high now, and the content is like that over and over again, and now the audience is tired of watching it." ”

Ye Qing asked: "I remember that your satellite TV used to make a "Star Travel Season", which was also a reality show, and the ratings were still pretty good." ”

Wang Renhai said with a wry smile: "When the show first came out, it was indeed very good, the average ratings of the first season were above 2%, but at the beginning of the second season, it began to decline, and the first broadcast did not break 2, not to mention, by the time it ended, the average rating was only about 4%, and we were not ready to withdraw from the third season." ”

Huo, is it so miserable?

Ye Qing felt strange, how could it fall so fast.

"Mr. Ye, if you don't think about changing the genre, the prospects of the current reality show are really not very good. Wang Renhai persuaded: "Reality shows invite all stars, what celebrities can do, and over and over again, the audience is starting to get tired of it, travel, food, these things are almost as flooded as talent shows, and the audience doesn't buy it." ”

He agreed quickly at the beginning, because Ye Qing's planning of the first few programs was really amazing.

There are several programs, and one has higher ratings than the other, so I agreed first without thinking about it.

But now that he heard that it was a reality show, he was a little hesitant in his heart.

Ye Qing's programs are all very expensive, if you buy it back and smash it, what do you say.

Although he has to be cautious about Ye Qing, he also has to be cautious about TV stations!

Hearing Wang Renhai's consolation, Ye Qing pondered it carefully and felt that it was reasonable.

Of course, this is reasonable, and it is reasonable for other people.

The key doesn't work for him!

Ye Qing suddenly smiled and said: "I didn't expect Director Wang to have such no confidence in me, we are old friends, it's really sad for you to say this!"

Director Wang argued: "It's not that I don't have confidence in you, but the market is like this, why bother against the market, and it is precisely because I am a friend that I said it in advance." ”

"You say you're against the market, is it because the audience doesn't like to watch reality shows?"

"Judging from the collection of celebrity outdoor reality shows, this is indeed the case. ”

"You said this, and you threw the pot to the audience, didn't you think that your show was not attractive?" Hearing Director Wang say this, Ye Qing suddenly shook his head.

They are not wrong in this idea, but what has been breeding is the current variety show market, which is sluggish and repetitive, and it is a quagmire.

It's not that the ratings are not good, just say that the audience doesn't like to watch it, you have to change!

has a ratings base, which proves that the show is right, but you have to work the content, otherwise you won't be able to retain people.

Content is king.

"The content of the show is those, it is all selected and made that everyone likes to watch, but the audience doesn't watch it, it's not that this type is not good, what else can it do. Director Wang said.

Ye Qing thought for a while and said, "Director Wang, take a look, before "I Am a Singer" came out, what were the ratings of singing programs?"

Wang Renhai was slightly stunned.

Ye Qing asked again: "Before "The Voice of China" came out, what do you think of the ratings of the talent show?"

"This ......" Wang Renhai opened his mouth, stunned again, and didn't know how to answer.

Ye Qing also asked: "You say that reality shows are not good now, then "Where Are You Going, Dad", this is still a personal show, before this show comes out, how about the ratings of similar programs?"

Ye Qing spread his hands and said: "Do you understand now, it's not the audience who can't do it, it's the show that doesn't work!"

What he said was very annoying, isn't this praising his own show for being good, and saying that other people are worthless?

The key is that Wang Renhai really can't find the words to refute it.

Ye Qing has done so far, and there is really no bad one!

Let's just say that the ratings of the show "Where Are You Going, Dad" are really not bad.

It's just a little inferior to "I Am a Singer".

That's not a big difference!

Ye Qing gave several examples, all of which left Wang Renhai speechless.

You must know that before these shows came out, the types they corresponded to were a little sluggish.

is not the corresponding type, but the entire variety show market is a little sluggish.

But after Ye Qing's show came out, it seemed to give a boost to this market, and it suddenly became energetic!

Just looking at the programs with ratings breaking 2 now, there are more or less some concepts of Ye Qing's programs in them.

And there are not a few who seek innovation and change.

"I understand what you mean, but reality show ......" Wang Renhai was still a little hesitant.

Ye Qing couldn't help it, and finally waved his hand and said: "Now that the show has not been made, it is superfluous to say anything, so let's do it, you should take a look at the planning first, if you are still hesitating, then I will find other TV stations to cooperate!"

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