Chapter 38: Advertising
An animation is playing on the monitor, the middle-aged man is busy working on the computer but suddenly gets hit by a virus, at this time his mother and child come over to help the man use mortal security one-click antivirus.
Chaida's voice also sounded at the right time: "The concept we want to convey to users in this advertisement is, firstly, viruses in the computer are a very common thing, and secondly, our software is convenient and simple to operate......
Lin Fan, who was sitting at the end of the conference table, knocked on the table a few times, "The concept of ease of operation is one of our attraction points, but the most important thing is that it is free, and benefits have always been the fastest way to attract users, and I hope it can be reflected in advertising......"
Chaida quickly wrote down Lin Fan's request in the notebook, "Mr. Lin, what else do you want?"
To be honest, this advertising idea is good, and it is relatively brisk through the style of animation, but Lin Fan always feels that there is something missing, Chaida saw Lin Fan frowning, and he couldn't help but be stunned, the more he came into contact with this Mr. Lin, the more he didn't dare to despise this master, and there was still a problem with where he wouldn't do it, right?
"Mr. Chai, I think our advertising is missing something. ”
Chaida's heart sank, "What?"
"Gimmick!" Lin Fan didn't pay attention to Chaida's reaction, and then affirmed, "It's a gimmick." ”
"What do you mean by getting something eye-catching? But our one-click antivirus function is attractive enough, will it be too much to do so?"
Lin Fan smiled confidently, now that he had cleared his mind, "It's a bit exaggerated to say it's a gimmick, but it's just adding some adjectives." Do you remember the advertorials we published in newspapers and magazines?"
"Of course. A smile appeared at the corner of Chaida's mouth, most of these articles were behind his back, and now the great turmoil of public opinion can be said to have been caused by him.
"I still remember some topics, such as the world's No. 1 antivirus software in China, what is the possibility of one-click antivirus?" Lin Fan paused for a moment and continued, "These advertorials have undoubtedly raised the level of mortal safety, and the usual advertising words are a bit anticlimactic."
Without waiting for Chaida's reaction, Lin Fan said directly: "Let's say so at the end of the advertisement, the world-class antivirus software Mortal Security is looking forward to bringing you a perfect user experience, or the world premiere of Mortal Security, a leader in the Huaxia antivirus software industry, advocating free antivirus." Well, it's better to add the world or Huaxia well-known trademark mortal safety ......."
After Lin Fan finished speaking, he noticed that Chaida was already stunned, and he didn't know if there was something wrong with his eyes, he actually saw Chaida's face flushing?
Facing Lin Fan's eyes and asking, Chai Da rubbed his face, "Mr. Lin, are you sure we want to say that?"
"Is there a provision in the advertising law that prohibits such writing?"
"Are you sure we're not exaggerating?" Chaida whispered.
Lin Fan was confident, "Don't you have confidence in our company's products?"
Chaida hid his face and fled, such a boss is too shameless, it seems that he is the life of his work. Lin Fan smiled proudly, the guy is still too young, these advertising words have been used badly in later generations, but they are really good to use, at least they are much taller.
"Mr. Lin's advertising is really amazing. There was a burst of applause, Lin Fan looked up, but it was Liu Qing who walked in, Xu Sheng smiled apologetically at Lin Fan on the side, Liu Qing seemed to be fine, "Mr. Lin, I came uninvited, and by the way, I listened to your advertisement, you won't blame me." ”
"Of course not, it's my pleasure to show my abilities in front of beautiful women. Lin Fan got up and waved his hand forward, "Mr. Liu, go to my office." ”
While walking, Xu Sheng told about Liu Qing's sudden visit, but he didn't know the woman's intention.
"Mr. Liu came to visit suddenly, I don't know what to do?"
Liu Qing looked at him left and right, "Mr. Lin, you are the first person to praise me for being a beauty." ”
To be honest, Liu Qing is indeed not beautiful, she is delicate, and the only thing that attracts people is the capable atmosphere on her body, but Lin Fan will not say anything that disappoints the fun, "The world often loves the skin more than the heart, the laity have the world of the laity, and they have their own way of living, all we can do is make ourselves better." ”
Liu Qing blinked her eyes, "Can I understand Mr. Lin's words that the world wants you to talk, to recite, to be elegant, and I only want you?"
Lin Fan was embarrassed, this topic was a little far away, but Liu Qing quickly changed the topic, "I just listened to Mr. Lin's comments on advertising, and I suddenly felt that it was a great loss for me not to invest in mortal safety." ”
Lin Fan smiled, then shook his head, "It's not you, it's Goldman Sachs." ”
Although I don't know where Mr. Lin suddenly got a sum of money, I still have to sigh at Mr. Lin's excellence. Liu Qing didn't feel much frustration when she spoke, "But I'm also very satisfied with being able to make a friend like Mr. Lin, we should be friends, right?"
"Of course, buying and selling is not benevolent. ”
Liu Qingwan, "Then I'll rest assured." ”
Lin Fan was dumbfounded, and left now? This woman came in a hurry just to say something that couldn't figure out? Or was she optimistic that she wanted to make friends in advance?
"Mr. Lin, these are the few TV stations I have screened, which TV station do you think is better?" Chaida's voice interrupted Lin Fan's thinking.
Lin Fan looked at the materials handed over by Chai Da, there were both star TV and terrestrial satellite TV on it, Lin Fan collected the memories in his mind while watching, "In the Shencheng area, choose Guangcheng TV, the time period will be arranged in the broadcast time of the TV series I Love Hedong Lion that it recently purchased, as for the Yanjing area, Hecheng Satellite TV, the Legend of Sword and Fairy is still being rebroadcast, and the ratings should be good........"
With Chaida's nod yes, the advertisement of mortal safety also began to set off a storm of its own.
You must know that the advertising slogan of mortals makes Chaida, his own person blush, not to mention the impact on the Chinese people, anyway, after reading the advertisement, it is just one word, awesome! The world's top level software! Don't be embarrassed to say that you have a computer. You say this is bragging? Please, it was reported in the newspapers a few days ago, okay?
However, at the headquarters of Ruixing, Jiang Qiang looked at the computer handed over by the assistant, and jumped to his feet angrily: "The industry leader of Huaxia antivirus software? Mortal security is still fucking shameless? We Ruixing have been doing it for so many years and don't dare to say that! Damn, it is still the world's leading level, and the number of users has only exceeded one million for many days, and there is such a frustrating world-class software........
Lei Jun, the current head of Kingsoft, the future father of Xiaomi technology, also began to pay attention to the helm of mortal safety for the first time, but what impressed him the most was the shocking advertising slogan: world-class antivirus software, the leader of the Chinese antivirus software industry is released for free in the world, you deserve it.
It's just that his first impression of Lin Fan was not good, how can he say it? It's that this helmsman is too thick-skinned, so thick that he brags about himself to the point of shamelessness. In fact, Lin Fan is very innocent, he can only say that Chaida is too real, and he wrote everything Lin Fan said, which is embarrassing.......
PS: Book friends, it is recommended to take a wave, Come on, Baby