Chapter 328 [Box Office]
After arranging the affairs of these companies, Chen Tianlang finally had time to think about the next work plan and focus.
First of all, Hong Kong's entertainment industry has gradually entered the formalization, but Chen Tianlang always feels that there is still something missing.
Yes, in this day and age, the so-called entertainment is nothing more than movies, television, singing, dancing, what else?
Chen Tianlang closed his eyes and scratched the void twice, always feeling something, but he couldn't grasp it.
Looking back on his experience in the past few years, he started with video games and established Panda Casino...... Casino?
Chen Tianlang's heart suddenly brightened, and he understood what was missing in the entertainment empire he would build in the future, that is, --- games!
That's right, as a person who has come over, Chen Tianlang clearly knows how much the future game business will occupy in IT, not to mention anything else, the game "Glory of Kings" alone, the annual turnover is as high as 5.6 billion!
Chen Tianlang's heart suddenly became excited and pounded.
It's a pity that he didn't pay much attention to this aspect in his last life, and the only thing he studied was the Korean company "NEXON" game company that developed "Kart" and "Dungeons & Warriors", if you remember correctly, this company was just founded last year, that is, in 1994, and now it is 1995, and that company is a baby company.
Chen Tianlang's heart is hot, do you want to buy this company?
He spun a pen in his hand, thinking.
However, Chen Tianlang immediately had to face two questions, first, whether NEXON was willing to accept the acquisition, and second, his current capital chain was insufficient, what if the other party offered a sky-high acquisition fee?
Headache.
Chen Tianlang rubbed his head vigorously, and now he remembered a sentence, the steps were too big, and it was easy to pull the eggs.
Now that his entertainment career has just begun, he has invested in two movies, one is "Outwitting Tiger Mountain", the other is "God of Food", and there is also a "Crazy Boy" in preparation, plus he has signed many 18th-tier artists in Hong Kong, which can be said to be stretched.
Thinking of this, Chen Tianlang had an idea, first let his partner Charlie Chen go to South Korea to explore the situation over there, he still worked steadily, and waited for the movie here to be profitable.
Now that the New Year is approaching, the drama "Outwitting Tiger Mountain" has just been filmed and has been completed, and it is ready to be filmed in the Spring Festival of 1995.
However, Chen Tianlang decided to get this concept out in advance.
To this end, Chen Tianlang first rushed to the mainland from Hong Kong to meet with crew members Jiang Wen, Leung Jiahui, Tsui Hark, Sammo Hung and others, and then told them the concept of the Chinese New Year in the mainland.
The Hong Kong New Year started early, not to mention the previous blockbusters, the future Jackie Chan's "Red Fan Zone" is the New Year's blockbuster in Hong Kong.
As soon as Chen Tianlang's proposal came out, everyone looked at me, I looked at you, and they all thought that Chen Tianlang's idea was too whimsical.
Two words, awesome!
But what's even more powerful is still to come, the promotion of new dramas in Hong Kong is nothing more than making a shock, having a party party, or putting on iron posters, what Chen Tianlang did was to use the sales channel of three oral liquids and use carpet bombing to promote "Outwitting Tiger Mountain".
The TV station was broadcasting a TV program, and suddenly an advertisement was inserted, "Have you watched "Outwitting Tiger Mountain"?
TV commercials are played in turn.
Then there is the published leaflet, "Outwitting Tiger Mountain", the freshness of the old film!
Whether it is on the road in the countryside, or on the latrine, or on the wall, it is all the propaganda slogan of "Outwitting Tiger Mountain".
For a while, this drama swept the country, and everyone knew that this movie starring mainland actor Jiang Wen and Hong Kong actor Leung Ka-fai is about to be released, welcome to watch.
I have to say that this kind of bombardment propaganda in this era is very effective, at least both the countryside and the city know that there is such a drama about to be released.
……
On February 13, 1995, the much-anticipated mainland and Hong Kong co-production "Outwitting Tiger Mountain" was finally about to be released.
Before the release, the focus of the publicity of this drama was that Hong Kong actor Leung Ka-fai transformed into a movie, no longer playing the role of a French love saint, but instead played the big bandit "Mountain Eagle";
Hong Kong director Tsui Hark and martial arts instructor Sammo Hung have fully blessed this red model drama and become a new red classic.
In fact, the total investment in the filming of this drama is only 5 million yuan, and its publicity cost is the same as this amount, which refers to the publicity expenses around the world. In this way, the publicity fee for this drama is already very high in this era, after all, this is an era when the film industry is not yet developed, and many people still revolve around TV.
As a Sino-Hong Kong co-production, "Outwitting Tiger Mountain" enjoys different treatment from many domestic films. Today's domestic films, because of quality problems, of course, except for a few films such as "Red Sorghum" and "Shaolin Temple", the films shot can only be filmed in China.
The play "Outwitting Tiger Mountain" can be released in China, North America, Europe, Japan, South Korea, Southeast Asia and other regions around the world at the same time, but it only had more than 34,000 theaters at the beginning.
On the first day of its premiere, "Outwitting Tiger Mountain" grossed $100,000 in North America, $200,000 in Europe, $300,000 in Japan and South Korea, $400,000 in China, and $200,000 in Southeast Asia, totaling $1.8 million.
For a drama with a total investment of almost one million US dollars, the box office of nearly three million on the premiere day is not bad, but it is not worth boasting about.
The next day, the major entertainment and film and television magazines were still in the craze for Hong Kong New Year's films Liu Qingyun's "Idiot Greeting Birthday" and Fa Ge's "Peace Hotel". On this day, only an authoritative film review magazine in Hong Kong reported on this movie with the title of "Leung Ka-fai is no longer just Leung Ka-fai", especially Leung Ka-fai's "disfigured" acting skills, and spoke highly of it.
In its review, the magazine wrote: "...... To this day, it is still hard to believe that this play was performed by Leung Ka-fai...... In the whole play, only the historical red emotions flow with the rotation of the film...... This looks too much like a play that has nothing to do with Leung Ka-fai, because there are no longer superfluous emotions, contrived expressions and movements in him...... But if you look closely, we will find that this is really a red model drama that only Leung Ka-fai can shoot. In addition to the fierceness of the Northeast bandits that permeated from beginning to end, in countless games and suspicions, I finally understood that I was not a god, and I wanted to be the king of the Northeast, which was just a whimsical dream. In this play, there is no Leung Jiahui's affectionate affection, and some are just the insidious and vicious of the Northeast bandit Throne Mountain Carving, which is too much like Leung Jiahui's whipping of the movie after decades of acting career...... From now on, we Hong Kong people can say with a clear conscience that we have a real red master......"
The next day, the global box office rose to $1.8 million.
On the third day, the box office rose to $3 million.
On the fourth day, the box office rose to $4 million.
In Hong Kong newspapers, some people began to build a special column for "Outwitting Tiger Mountain", and at the same time, a large number of movie dialogues were circulated in magazines. Any newspaper with Leung Ka-fai's name and the words "Outwitting Tiger Mountain" will sell out in an instant.
At the same time, there are many viewers who have begun to leave their viewing messages on the message board of the theater. A Taiwanese viewer left such a sentence on the message board - "This drama has saved the hearts of all Leung Ka-fai's fans, and from now on, we will never leave him." ”
At this time, all kinds of film reviews and entertainment magazines around the world seem to have begun to realize suddenly. Magazines, newspaper editors and reporters flocked to the cinema to watch the movie called "Outwitting Tiger Mountain."
When Yang Zirong played by Jiang Wen faced the snowy tiger, fearless, and staged a scene of Yang Zirong fighting the tiger, the audience was dumbfounded, feeling that this was more "Water Margin" than "Water Margin".
When the mountain eagle played by Leung Jiahui punished those subordinates, the audience was shocked by this murderous and hideous mountain king, so that many female viewers couldn't associate this "mountain carving" with the French love saint Leung Ka-fai in their minds for most of the day.
When Leung Ka-fai was finally captured by Yang Zirong and was tied up - those reporters and editors who walked into the cinema with all kinds of strange questions couldn't help but say to themselves, no, this is not Leung Ka-fai. Damn, how could Leung Jiahui be so ugly!
But when the movie came to an end, when the movie ended in the ringing of the phone over and over again, they all said to themselves in their hearts - yes, this is; Leung Ka-fai!
Don't hesitate to pretend to be ugly and show your acting skills!
The name of the actor is well deserved!
Beginning on the fifth day, starting from China, then to the southeast, Japan and South Korea, as well as Europe and the United States, reports on "Outwitting Tiger Mountain" began to expand rapidly. But unlike other Chinese New Year dramas in Hong Kong, such as Fa Ge's "Peace Hotel", "Peace Hotel" is Chow Yun-fat's last Hong Kong film, and Fa Ge will go to Hollywood in the future, and all the reports of this drama are in an extremely emotional and gentle state.
No appalling news, no gimmicky concepts, and no fun gossip. Movie, almost all the coverage is focused on this movie.
The first thing reporters and editors who came home from the cinema did was to sit down on their desks, pick up a pen or tap on a keyboard, and write down their feelings about the play, word by word.
It's a desire to share, it's a desire to talk, and the average viewer expresses it by calling friends, chatting with their own family, while reporters and editors use the pen in their hands, it's as simple as that.
“…… Let us always remember this kind of model drama that has been criticized but has been reborn......"
“…… This is a real Chinese red movie...... It's an emotion that could not be purest......"
“…… Hopefully, this is a film that saves the entire continental cinema era...... This film makes it clear that we want peace, not war...... Filmmakers should deeply reflect on whether we bring love to the audience, or are we simply and superficially tempted!"
“…… First the peace of "Peace Hotel", and then the sacrifice for peace in "Outwitting Tiger Mountain", the beauty of the Orient makes us cry, and we can't help but feel ashamed of our superficial desire worship in the West......"
“…… If "Peace Hotel" is just an accident, then "Outwitting Tiger Mountain" has proved that the rise of Chinese cinema and Asian cinema ......"
It was under these reports, as well as word of mouth from the audience, that "Outwitting Tiger Mountain" was growing at the box office, reaching a peak of 16 million worldwide 20 days after its debut.
By the time "Outwitting Tiger Mountain" was drawn around the world, its cumulative global box office was a total of $50 million, and after deducting various factors such as taxes, shares, and costs, the film's profit was about $30 million. According to the sharing agreement, it belongs to Shengshi Media for 15 million US dollars, about 80 million yuan.
Although at the box office, it still cannot be compared with the Hong Kong local movie "Peace Hotel", but the eternal memory it leaves in people's hearts is not comparable to "Peace Hotel". At least it has reversed countless people's perception of the singleness of the red model show.
Years later, the play was rated as one of the ten most perfect films in the history of Chinese cinema, and it was also the most perfect film in Leung Ka-fai's acting career.
As the person in charge of this movie, Chen Tianlang actually didn't expect that movies in this era could make so much money, you must know that it will be difficult for many domestic films to break 100 million in the future. But he forgot that a very important factor in the film market --- that scarcity is expensive.
The poverty of entertainment in this era has made many people who like to watch movies feel hungry.
In particular, the indisputability of domestic films has made those Chinese people who have received the baptism of Hong Kong films in the video hall look down on the shoddy production of domestic films even more.
However, the appearance of "Outwitting Tiger Mountain" has allowed the Chinese people to see the rise of domestic films, so whether it is a ticket for one dollar or two dollars for a ticket, people are willing to spend it, and feel that it is worth it!
In a word, the Chinese people in this era are simple, as long as the film is good, they will buy it!
But for Chen Tianlang, such a huge box office profit can be regarded as bringing great good news to his tight capital chain, especially after the official box office dividend in April, Chen Tianlang was a little dumbfounded when he looked at the nearly 80 million yuan newly earned. You must know that he has been in the business for so many years, whether it is digging coal or selling three plants, he has never made such a profit. No wonder so many consortia will enter the entertainment industry in the future, this is not only a huge profit, it is even worse than robbing a bank.
What do you want to do when you have money? The first thing Chen Tianlang thought of was to repay the debt, and to invest in Korean video games!