Chapter 188: Propaganda Offensive
The 1994 Super Bowl is best remembered not for the two consecutive Super Bowl matchups between the Dallas Cowboys and Buffalo Bills, nor for the four consecutive Super Bowls for Buffalo Bills, but for all of them, but its halftime time, advertising shows and halftime performances once again steal the limelight from the game itself.
Hollywood movies are widely advertised in the Super Bowl, but the best effect is the film owned by Wang Jie, who was the first to eat crabs, and the "Independence Day" commercial is shocking enough just to raze the White House to the ground with an explosion, not to mention the scenes of New York and Los Angeles being completely destroyed in the explosion.
Another topic that has been talked about is the lingerie model show during halftime showtime, those tall and sexy models, wearing very little underwear, stepped on the Georgia Dome stadium, they not only inserted angel wings behind them, but also constantly threw flying kisses to the camera, and frequently interacted with the audience on the scene and in front of the TV, which also made people completely remember this lingerie brand - Victoria's Secret.
At the end of the game, Wang Jie did not leave the court, but accompanied Charlize Theron and other heads of Victoria's Secret into the press conference, which was a publicity plan jointly formulated by United Pictures, Fox Cable Network and Victoria's Secret.
Drew and others want to borrow the topical promotional film that may be triggered after Victoria's Secret performance, and Victoria's Secret also wants to associate its brand with one of the hottest commercial directors in Hollywood at present, so as to create more topics, and Fox TV is the industry of Wang Jie's family, of course, there is no reason not to cooperate.
In this era, the popularity of any brand is indispensable for planning and publicity, and this is true for movies and underwear.
When Claudia Schiffer, who temporarily made a cameo appearance in the role of presiding over the press conference, claimed that the original idea of the catwalk was put forward by Wang Jie, a Hollywood super director, the sensational effect can be imagined, Wang Jie's film and Wang Jie's creative planning have become the focus of on-site media attention, making the reporters who were almost crazy who were already stimulated by the halftime show even more excited and excited.
It's a pity that Wang Jie is hiding in the background, and the reporters naturally regret that they didn't see him.
According to the prior agreement, Charlize Theron introduced a few words about Victoria's Secret, and then the topic came to Wang Jie's new movie.
"Miss Drew Barrymore......"
A reporter stood up and asked the question he was most concerned about, "We all saw in the intermission ad that Director William destroyed the White House ......"
"It's in the movies. Drew reminded.
"Yes, destroyed the White House in the Independence Day movie. The reporter seemed to be reminiscing and saying, "Although Hollywood movies have also targeted the White House in the past, there are no such large-scale explosion scenes, can you tell me what kind of considerations Director William himself is based on?"
"First of all, I want to state that it was the aliens who invaded Earth who blew up the White House, not our director William!"
This sentence caused a burst of laughter, and when the laughter stopped, Drew continued, "Independence Day is a science fiction film about aliens invading the earth and wanting to destroy the earth, aliens blew up the White House, but the White House was not blown up for nothing, and the White House blown up by aliens in the film will arouse the fighting spirit of the American people, highlighting our great spirit of fighting for freedom and hope for the earth and saving all mankind." ”
Speaking of these cheeky words, the battle-hardened Drew Barrymore did not feel any blush, "In the film, the White House is blown up, but the American people will build an invincible American spirit and lead the world to victory." ”
As a Hollywood director, Wang Jie's first thing to please must be the North American audience, and everything else can be put aside for the time being.
As for whether he will be attacked by the media in other parts of the world? Wang Jie doesn't even care much about the criticism of the North American media, let alone anything else.
Out of the press conference, Drew and Charlize Theron met from the back lounge, and Wang Jie and his party drove to a nearby hotel, where there was a thank you reception at Victoria's Secret.
When Duke walked into the banquet hall with Charlize Theron in his arms, the currently popular Naomi Campbell and Claudia Schiffer were surrounded by people, and the charm of the two supermodels was fully opened, and they were indeed the most eye-catching existence in the venue.
As Charlize Theron entertained in the banquet hall, Wang Jie was ready to move freely, but a little tail wanted to follow.
"Scarlett?" Duke frowned.
"Why can't I follow you?" Scarlett stood there, staring at him, "Drew brought me here, but he ran away, I couldn't understand what they were saying, it was boring." ”
"I see," the little girl pursed, "you must think I'm delaying you to chase a woman, hum......"
She wrinkled her nose and turned to walk towards Drew.
"Looks like if you're a little nicer to her, she'll get an inch?"
As he walked towards the center of the ballroom, Wang Jie was still thinking about this, as if Scarlett Johansson would be more honest when he put on a poker face, at least on the surface.
I grabbed a glass of champagne. Occasionally take a sip with the person who raised the glass, Wang Jie's eyes never looked at the two supermodels, Naomi Campbell's swarthy skin may attract others, but he is not interested, and Claudia Schiffer's somewhat strange face really does not meet his aesthetics, even if he has been deeply influenced by Western aesthetics, but he does not think that her appearance is worthy of the word beautiful.
The model of this era, from Wang Jie's memory is too far away, except for the most famous ones, he doesn't know most of them, around the banquet hall for most of the circle, after drinking half a glass of champagne, Wang Jie finally saw a somewhat familiar face, if you don't admit it, the future will definitely be a supermodel.
She had just finished socializing, and when she turned around, her eyes happened to meet Wang Jie's gaze, Wang Jie raised her glass, she obviously knew Wang Jie, and smiled back, her red lips were dipped in the wine glass.
This is a blonde woman, about five feet ten inches tall, blonde, blue-eyed, high-headed, not too big eyes, with distinct Nordic or Germanic characteristics, from the beautiful and sexy appearance, that is, in her early twenties, this is the most beautiful age for this type of woman.
As we all know, these blonde girls are basically precocious physiques, between the ages of sixteen and twenty-five, it can be said that the most ideal stage of the body, and after the age of twenty-five, they often age very quickly.
Models and actors, in particular, use a lot of foundation containing various inexplicable elements every day, their lives and working hours are extremely irregular, and most of them have bad habits such as alcoholism, drug abuse, and rich nightlife.
In fact, blonde actresses who are over forty years old are the best comparison with stars of other races, and they tend to look old easily.
However, the blonde beauty on the opposite side is obviously in the most beautiful time period of her life.
"Hello, beautiful young lady. ”
Walking up to the blonde woman, Wang Jie gently shook her outstretched hand, "Can I take the liberty of asking your name?" ”
"Heidi, you can call me Heidi. She smiled very brightly," said Heidi Krum, from Germany. ”
"It's a pleasure to meet you, Heidi. Wang Jie raised his glass to her again, "You can call me William." ”
"I participated in a beauty pageant last year and then got into modeling. ”
As she walked towards a nearby terrace, Heidi Krum talked about her situation, "Although my career has developed a little in the past year, I am still a newcomer, and my agent has used a lot of connections to join the catwalk this time." ”
"It is said that the company that planned this event is your company?"
Walking to a rest table, she turned to look at Wang Jie, Wang Jie helped her pull out the chair, made a gesture to sit down, and then said, "It's Charlize Theron and Li Jiaxin's company, which has nothing to do with me, and I have neither shares nor a say in the company." ”
Sitting opposite Heidi Krum, Wang Jie beckoned the waiter to bring two glasses of champagne, clinked glasses with her again, and drank half a glass each.
"But they all said that the halftime catwalk came from your suggestion. Heidi Krum looked at Wang Jie with burning eyes, Wang Jie shrugged, "It's just a suggestion, I don't know how to advertise and plan, they made it all up, I'm just a director." ”
"A great director with a net worth of billions of dollars!" she complimented with a slight exaggerated flattery.
"You're not bad either. Wang Jie looked at her delicate face and said, "This catwalk will be the take-off point of your career, and you will become the top supermodel." ”
"Thank you. ”
Heidi Krum's face seemed to be a little gloomy, hesitated slightly, and then said, "Things are not as good as imagined, Victoria's Secret is going to set up a professional angel model team for Victoria's Secret, and rookie models like me who have just debuted are the focus of their investigation, but I heard from the agent that I may be excluded." ”
"Losing such an opportunity. Her hand slowly moved closer to Wang Jie's side, "It's really a pity." ”
Although I didn't hear Charlize mention it, but the halftime catwalk appeared in advance, and the angels would be the same, Wang Jie was not surprised, Heidi Krum opposite, not only swirled in front of his hand, but his eyes were as hot as the summer sun, as if he wanted to bake all his enthusiasm.
"Maybe I can do a little help. ”
In fact, angels are more of a requirement for body and face, and Taigong or something has to be backward, Wang Jie believes that as long as he mentions it to Charlize and Jiaxin, he can basically solve it, "But I can't guarantee success." ”
"Thank you very much!" Heidi Krum immediately shook Wang Jie's hand.
"You're welcome. ”
If the other party is not a supermodel who will be well-known in Europe in the future, Wang Jie will not take care of her, after all, it is still good to add some luck to his woman's company.
Wang Jie waved at Drew, ignored Heidi Krum's resentful gaze, and turned to leave.
"Drew, look over there!"
Just a short distance from the exit, Scarlett Johansson pulled the corner of Ladrew's coat, "William seems to be leaving." ”
Turning his head, he saw Wang Jie walking out of the banquet hall alone, Drew just waved his hand and ignored it.
Seeing that Drew didn't react, Scarlett didn't seem very happy, her face bulged, and she looked sulking, she felt that her best toy was just running away.
"Villain William, I'll be sure to spit in your cup next time!"
The toy runs away, and Scarlett says a few words to Drew, walks into the corner, sits on a chair, and sucks a glass of juice, planning how to get revenge to get better.
Out of the banquet hall, Wang Jie got into the car and directly ordered the driver to return to William Manor.
Since the end of the filming of "Independence Day" and the promotion of Super Bowl commercials as the pioneer, the curtain has begun, just when Wang Jie is still teasing his children at William Manor, Lianmei and Twentieth Century Fox took advantage of the craze brought by Super Bowl commercials to jointly hold a press conference and release seven posters.
In addition to the characters played by Jeff Columbus, Will Smith, Bill Pullman and Catherine Zeta-Jones, the other three posters are entirely about explosions and destruction, and in all three posters, New York, Los Angeles and the White House are completely on fire.
The most concerned is the bombing of the White House, and this poster has also triggered a collection frenzy among fans.
On a campus in New York, Natalie hurried into the mailroom at the door with a stack of books, and came out a few minutes later, walking through the long hallway to the corner near the safety staircase, looking at her watch, and the appointment was almost up.
After the footsteps, a boy about her age approached.
"Hi, Natalie. He was holding a couple of cylindrical things.
"Got it?"
Natalie Portman hurriedly greeted her, took a cylinder, and couldn't wait to pull it open, and it was the scene of an alien spaceship descending and smashing the White House.
"Great, this is what I want!" she was very happy.
"It's something I managed to grab. ”
The boy began to grunt and describe how many people were at the poster distribution site, how he went to great lengths to get into the front row, and bravely grabbed these posters from countless people......
"Okay, poster for me. ”
Crossing the river and tearing down the bridge is now Natalie, "You can go." ”
"Natalie, I can invite you ......"
"Oh, sorry......"
She turned away suddenly, and at the same time turned back and said, "I still have homework to do, see you next time." ”
Turning a corner, Natalie held the poster with one hand, took out her mobile phone and dialed Anna's number, "Hey, Anna, I got the poster! That poster that blew up the White House is so handsome! William is worthy of William, he really went out of California and is ready to bomb the world!"
"I got it too. ”
Standing in a classroom, Anna walked back and forth while admiring the movie poster that had just arrived, the White House, New York and Los Angeles were all overwhelmed by the flames, "Then make an appointment, my Miss Portman, after the film is released, we will go to the midnight show as soon as the film is released!"
"Shall we go to the premiere?" Natalie's voice in the earpiece carried an irrepressible longing.
"Are you sure you can take a leave of absence?" Anna reminded her, "You have time to go to Los Angeles?"
"It's so frustrating. ”
Hanging up her friend's phone and sitting behind her desk, Anna's eyes flashed back to the posters.
In just a few days, along with the hype of the Super Bowl halftime ad blowing up the White House, "Independence Day" posters can be found all over North America, from the pastures of Texas to the grasslands of Montana, from the icy beaches of Seattle to the sea-crossing bridge in Miami, from the Cambridge City of Boston to the Latin neighborhoods of Los Angeles, with the equally eye-catching words "King William Rothschild Works" and "Released in North America on December 7th" on the posters.
According to the publicity plan, "Independence Day" will still be promoted at a production cost of 100 million yuan, which in itself is a boo to attract fans, and Wang Jie added 10 million US dollars to invest in the promotion of the film in exchange for more box office figures.