Chapter Ninety-Four: Wildfire
At that time, from 03 onwards, Richard Parsons (bearded old black) faced a mess of AOL Time Warner, at that time AOL Time Warner's loss was close to 100 billion US dollars, and the stock price was close to falling below the inventory point.
But Richard Parsons (bearded black) analyzed the situation with unusual calm and quickly sorted out all the problems.
First of all, the loss, the stock price and the market capitalization, these problems are actually the same root cause - AOL AOL.
Because after the merger of the two companies, because of the successive successes of "The Matrix", "The Lord of the Rings", "Harry Potter" and HBO, Time Warner's profitability is actually rising rapidly, and it is second to none in Hollywood at the time.
The large number of losses is actually caused by AOL's financial fraud and business shrinkage. So the best way is to stabilize the situation and divide the AOL.
And he actually did the same, in October '03, Richard Parsons (bearded old black) announced the cancellation of the name of "AOL" and changed the name of the group back to "Time Warner Group" after kicking out all the top managers of AOL.
Then, in order to alleviate the pressure on shareholders and the board of directors caused by the decline in stock prices, between 03 and 09, Richard Parsons (bearded old black) began to spin off and sell part of the business.
Warner Records was sold for $2.6 billion, Warner Books Group was sold to the French, and Time Warner Cable was sold.
At that time, the outside world and the media were hyping that Time Warner's good days were over, and they began to rely on selling companies to support the afterglow of the empire.
But in fact, a closer look at the department sold by Richard Parsons shows that this is not the case at all - the record industry at that time, under the impact of MP3 players such as iPods, has long been a thing of the past.
Under the impact of the Internet, the physical book publishing industry has also become a sunset industry.
As for cable operators, there is no prospect at all in the context of the start of online streaming.
Through these, it can be seen that Richard Parsons (bearded old black) actually sold all the garbage departments that have no prospects in the future, and the rest of the real money profits - film companies, HBO, Warner TV, CNN, these treasures, he didn't sell any of them!
It was with this skill that Richard Parsons miraculously turned the tide and brought a media conglomerate back to bankruptcy.
So this time, Sid is going to use the hands of Steve Keys and Carl Icahn to suppress Richard Parsons, a seemingly harmless guy, as soon as possible.
As for Steve Keys, Sid's "leaving a way back" has become the last straw for him now.
With a sky-high loss of more than $55 billion and a stock price of around $10, AOL Time Warner has officially become the laughing stock of Wall Street and Hollywood, and everyone knows that this is definitely just the beginning.
911 has only been half a year ago, and AOL's stock price has fallen to this tragic situation, and AOL AOL's mistakes in Internet operators have gradually become apparent.
The broadband network that voluntarily gave up from the palace, and the telephone dial-up Internet access has also lagged behind the times, and the basic business of AOL that originally dominated the Internet operation has begun to crumble, and under the internal and external attacks, even Steve Case, who has always been stubborn and self-serving, has felt a sense of urgency burning his eyebrows.
So after Steve Case's emergency contact with Shirley Sandberg and Carl Icahn, Carl Icahn, the wolf of Wall Street, was quickly introduced to the board of directors of AOL Time Warner, and he first took more than 3% of AOL Time Warner's shares with an injection of nearly $1 billion.
And with the support of Chairman Steve Case, they took a seat on the board of directors, and then before Richard Parsons's side could react, it was like the board of directors came up with a jaw-dropping "four-point plan"!
The 343-page proposal details the benefits and means of spinning off AOL Time Warner, as well as how to operate the subsidiaries separately and the prospects for the spin-off.
Internet companies, content companies, publishing companies and TV operators can be said to have broken all the original integration "advantages" of AOL Time Warner.
And Chairman Steve Case's strong support for this case also makes people smell the unusual smell behind it.
"It's impossible!!" Richard Parsons, CEO of AOL Time Warner, slapped his hand on the spin-off book in front of him, waiting for his eyes as big as a cow.
After he finished browsing the spin-off, his lungs were about to explode, and the spin-off made by Carl Icahn was simply to dismantle the entire Time Warner Group, which took several generations and decades to assemble to complete the current Hollywood premier media group.
If Steve Keys and Carl Icahn were allowed to succeed now, then Time Warner's decades of fortune would be ruined.
How could this not make him this de facto Time Warner old man blow up!
"Richard, nothing in this world is impossible. Carl Icahn, who has officially joined the board of directors, said calmly.
Since he and Steve Keys dared to throw out the spin-off proposal at the board meeting, of course, they were already prepared for various responses, and Richard Parsons's strong opposition was only the simplest reaction to be expected.
"You bastards are not going to succeed!" said Richard Parsons, angrily, pointing at Steve Keys and Carl Icahn, "I know what you're trying to do! Time Warner isn't a plaything for you two, you don't want to trade our hearts and minds for money!"
"You're just childish, Richard. Carl Icahn said with a faint mocking expression, "Whether our proposal will pass depends on whether this proposal is in the interests of the majority of shareholders, AOL Time Warner is neither yours nor mine, but a public shareholder." ”
"You won't forget that, will you!"
Carl Icahn's words almost made Richard Parsons vomit blood, he stood up angrily, glared at Carl Icahn and Steve Case, who had not spoken, and then turned away fiercely.
He left with two other members of the Board of Directors of Time Warner, and after they left, Steve Case sighed and said, "Now, it's a complete tear of the face." ”
"It's a matter of time before you tear your face. Carl Icahn said disapprerovingly, "Next, it's the key to life and death." ”