-- Subtitle: Unyielding Talent Reduction

(Recently, there is less time to code words during the day, and the update may be a little late.) Sorry!)

The following text:

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Martha's firm recommendation made Link feel like meeting her, an enemy who had been friends.

She got the phone number from her classmates and gave it to Link.

Link asks out the people she recommends. They made an appointment to meet at noon at a fancy restaurant in the financial district. Link arrived at the agreed place ten minutes early.

And the person he was waiting for was two minutes late. When Link saw this woman, he had to say that Martha was not exaggerating when she said that she was a meat ball. Her gourd-shaped figure is so protruding that it is about to burst out of the table, which makes the plump waist look quite thin. The height of 5 feet 9 inches also gives her a good leg shape.

It's a pity that the appearance of the face may be very [sexy] in the eyes of Europeans and Americans. The figure looks very covetous in the eyes of white people. But in Link's opinion, it's ordinary. When it comes to figure, he thinks he still prefers Jessica, and Jessica's appearance is an angel in Link's eyes. The appearance of an angel matches the figure of a devil.

Damn, he thought about Jessica's state in the bed again. There's a place that's shamefully hard!

But he misses his girlfriend here, and the kind of longing on his face makes the woman opposite misunderstand. A hint of disgust and mockery flashed in her eyes. She ordered a steak and a salad, and when the waiter was gone, she asked, "Mr. Hans." I wonder how you know about me. ”

"Someone recommended you to me!"

"Who, Martha Topson, I know she's the head of your management team. But what does she recommend me do? Addressing your physiological needs in New York?"

Link listened to her and didn't know if he should laugh out loud. He has seen narcissism, but he has never seen such narcissism and so bravely expressed.

However, he had also received a vaccination from Martha, and knew that there was something strange about this woman. He thought for a moment, took out his phone and said, "Miss Snapton, maybe you are the object of a lot of people's [will] lewdness. You also managed to make me miss my girlfriend even more. But my girlfriend looks better than you, and her figure is better than yours in my eyes. He flipped the screen of his phone over and said. "This is my girlfriend!"

"Very beautiful Barbie! It looks like Mr. Hans hasn't grown up yet. ”

Link was a little annoyed, "Miss Snapton, has anyone ever said that the way you speak is uncomfortable?"

Snapton said disapprehantly, "That's what they usually say! But maybe we're down to business now." Also, I really appreciate your girlfriend, she's really cute!

Link now understood why she spoke the way she did. This woman's emotional intelligence is really not high. He felt that if it weren't for her figure, men would definitely not want to approach her.

He now regretted that he had listened to Martha's recommendation and asked this woman out to meet. If it's a phone call, hang up if you don't feel comfortable. If he left like this now, he would look very ungraceful.

He resisted the urge to leave immediately, and said perfunctorily: "I heard from Martha that you are very talented in marketing! "He wasn't even going to tell you about the wine.

"I didn't expect that woman to say nice things about me. That's when Snapton ordered the dish was served. She began her meal unceremoniously. "Sorry, I'm going to work in half an hour. She said as she ate. "Although I don't know what the quality of your wine is. However, if the wine is facing the civilian market, it must first be famous, low price and acceptable taste. If it is aimed at the high-end market, it needs word-of-mouth, and outstanding taste. As for the price, it will no longer be an issue. ”

She said it in a very general way. But Link heard two different words: 'fame' and 'word of mouth'. And he had always thought that wine was about fame. He couldn't help asking, "Word of mouth? That's a peculiar statement!"

Snapton cut off a steak that was bigger than a man usually cut, and said, "I know what you think." I think the most important thing about wine is fame. I don't know the quality of your wines, but I think they don't have any reputation. You certainly don't have any experience selling wine either. ”

Link heard her and understood why Martha would recommend her. At least this woman's judgment is still quite good.

She put the steak in her mouth, chewed it for a while and swallowed it before continuing, "Fame is blown. If your wine needs fame, spend some money and get some wine magazine editors-in-chief to publish a few more articles about your wine. Say more nice things in it. You can also sponsor some series, some talk shows, and you can invite some tasters who are active on the web. Let your wine show more face. That will give your wine a certain degree of popularity. If the taste is okay. The price is also low, and many people – most of whom are wine-savvy – will feel familiar when they see your wine in the supermarket because they have listened too much. Then tilt the buying impulse towards your wine. ”

At this point, Link's order was also on. She stopped for a moment.

Link listened to her say a few words of the advertisement clearly, but he had a little more expectation of her, and asked, "What if it's word of mouth?

"There are two ways. One is acute and the other is chronic!"

"Are you talking about pneumonia?"

"Almost!" Snapton said, rolling his eyes. "Word of mouth is a kind of fame, but it is the sublimation of fame. Word-of-mouth cannot be forcibly instilled through advertising. The so-called word of mouth is a more credible reputation generated by word of mouth. Acute word-of-mouth can get some honors that make people pay attention. For things like wine, I know there are a lot of awards. ”

Link nodded, "That's right! there are a lot of wine awards around the world." It is mainly organized by the main wine-producing countries. ”

"Winning an award is a way to quickly accumulate word-of-mouth. But that kind of reputation is quite unstable. Unless your wine keeps winning awards. ”

"So chronic?"

"Twenty or thirty years of slow accumulation, only making high-quality wines! Of course, that also means low yields. ”

Low yields?Link can't do it. At this time, he also wanted to see if this eloquent woman had any good opinions on the sales of his wine. He gave her a brief description of his wines and asked, "How do you think that wine should be marketed?"

"Mr. Hans, we're not even friends, and you didn't hire me!"

"Maybe you can think of it as an interview!"

"Huh. It seems to make some sense!" Snapton took another big bite of steak. She said as she chewed. "Your wine is not famous. But you have!"

"What do you mean?"

"Connect yourself with your wine. That will give your wine a direct bonus to your fame. I don't think there are many people in the United States who are more famous than you. Your fame is quite positive, and you can endorse your own wine. Of course, you can't endorse like those people who advertise. We can call it implicit endorsement. ”

"How do you implicit endorsement?"

"That's paid content!"

Link smiled and said, "Okay!

"Then figure out how to get a couple of awards, and then ask the sommelier to tout your wine. Improve fame and reputation in the early stage. Then look for a truly advanced sommelier to rate your best wines. In the end you have to stick to making a small portion of high-quality wine. As long as there is one bottle of good wine, then it can have a good word-of-mouth bonus to the other ten ordinary bottles. That's the so-called brand effect. ”

Link pondered for a moment and said, "If I give those wines to you to market." How sure are you?"

"You don't look like a businessman when you ask that. A real businessman would never ask that!" Snapton smiled. "Mr. Hans, you should ask me: how can you do what you say. That's how I can keep playing. And not pale like you make promises. ”

Link smiled and said, "Okay! What kind of support do you need to do what you just said?"

Snapton said earnestly: "I need you to give me full authority! and no less than 10 million dollars of funds." Plus, I need a couple of helpers. ”

"Deal. ”

"It's a pity you didn't bring champagne, otherwise maybe we could have celebrated with a drink. ”

Snapton doesn't necessarily mean that he doesn't understand people, and he doesn't necessarily have bad emotional intelligence. "Now is the time for me to make a pledge: I promise you won't regret your decision today," she said with a smile. ”

"I'll see. I need you to form your team within a week and get to work!"

"That's fine. I'll be sure of one more thing, though. My team will not be under the leadership of that woman Martha Topson. Right?"

"Yes!" Link said with a smile. "In fact, she suggested that you be held accountable only to me. But you're all working for me, and cooperation is inevitable. I hope you have a contradiction—" he paused and said, "let's just say so. I don't want you to bring contradictions into your work. ”

"If she wouldn't, I wouldn't!"

She then offered to recruit five helpers: "Those people are my men, and I know their abilities quite well. I think they have what it takes to help me with the task you have given me. ”

Link nodded and said, "Yes!"

"You're a good talker, future boss!" Snapton continued, as if admitting him earnestly. "Together, they need an annual salary of $700,000. Their original annual salary was around 100,000. I need to get a salary increase for them. ”

"That's no problem either. ”

"Also, I'd like to get one percent of your wine sales as an annual reward. The total, of course, does not exceed five million. This prize money is divided by me. If you can agree to this condition, I will be able to resign tomorrow. ”

"I think we can sign the contract tomorrow. Link listened to her request for dividends and didn't think it was too much. When there is motivation, there will be motivation. He understands this!