The successful development of formula milk powder is indeed a very unexpected surprise for Su Yi. Pen "Fun" Pavilion www.biquge.info

Before he came, he didn't think about this, he didn't expect to get this surprise, he just came here casually to take a look.

However, Su Yi has always been very much looking forward to formula milk powder, especially infant formula, and has long hoped to launch a perfect formula that satisfies everyone and is the most suitable for babies.

Now, the infant formula he has developed is exactly what he wanted, and in some ways better than he could have imagined.

Therefore, Su Yi's goal can be regarded as achieved, and the rest is only to launch this formula milk powder on the market.

Regarding the market plan of formula milk powder, in fact, Liu Yueying has already prepared it, and when the formula milk powder was developed, a detailed plan has been set, and now it only needs to be implemented step by step.

After the formula milk powder is developed, if you want to launch it on the market, you must first go through a series of audits and inspections, and after the approval of the relevant departments, and confirm that there are no problems, you can obtain the qualification for market sales, which can be regarded as a real qualified food, and now, Liu Yueying has begun to list Shen Qing for the formula milk powder.

Therefore, what Su Yi has to do now is to help this infant formula milk powder come up with a name, so that it can be launched on the market.

Regarding the name of the formula milk powder, Su Yi has actually thought about it, or in his heart, he has already determined the name of the formula milk powder, and now he just needs to say it.

"Xiangyu milk powder, this kind of formula milk powder is called Xiangyu milk powder. He said.

That's right, Xiangyu milk powder is the name that Su Yi prepared for this kind of formula, and he thinks that this name is very suitable for this kind of formula, just like Xiangyu pure milk before.

Only Xiangyu milk powder can make people know that the name is related to Xiangyu cattle as soon as they hear it.

After all, Xiangyu Niu's fame is not low now, many people know the existence of Xiangyu Niu, and the sales of Xiangyu pure milk are also very hot, if you use this name, you will definitely be able to increase your popularity.

Su Yi's purpose is to promote Xiangyu Niu, in order to build the brand of Xiangyu, and launch new products, it is naturally related to Xiangyu Niu.

Therefore, it is very normal for him to use the name Xiangyu milk powder now.

The reason why this kind of Xiangyu milk powder will surpass other brands of formula milk powder is that it will be better than breast milk, in addition to the fact that the formula milk powder is made of milk produced by Xiangyu cows, it is also mixed with spiritual liquid in the milk powder, and it is the existence of spiritual liquid that makes the advantages of Xiangyu milk powder more and better than breast milk.

Because of this, Su Yi believes that once Xiangyu milk powder is launched on the market, it will definitely quickly occupy the market, and can grab the market share of other formula milk powders, and even attract some markets that are originally breastfeeding.

Of course, no matter how good Xiangyu milk powder is, he does not recommend giving up breast milk and using all formula milk powder.

Su Yi believes that no matter how good Xiangyu milk powder is, it cannot completely replace breast milk, because breast milk is not only to provide the best nutrition for babies.

In addition to the many benefits of breastfeeding, it also has many benefits for the baby's mother, such as reducing the risk of cancer, preventing diabetes and heart disease, as well as promoting uterine contractions and reducing postpartum hemorrhage.

Most importantly, Su Yi believes that breastfeeding can make the relationship between babies and mothers deeper and more connected.

It is said that breastfeeding makes mothers of babies more likely to be happy, while mothers who do not breastfeed are more likely to have depression, and the incidence is significantly higher than that of breastfeeding mothers, but this argument has not yet been fully established.

Of course, saving money is also one of the benefits, which is also a very important point for many people.

Because of this, Su Yi thinks that no matter how good Xiangyu milk powder is, it is impossible to completely replace breastfeeding, and in the case of choice, it is better to choose breastfeeding, or to mix breastfeeding with breast milk and Xiangyu milk powder.

Therefore, he now told Liu Yue Yingming that when promoting Xiangyu milk powder, the benefits of breastfeeding cannot be completely erased, while promoting Xiangyu milk powder, it is also necessary to promote the benefits of breastfeeding, and it is recommended that the baby's mother choose breastfeeding and use Xiangyu milk powder as a non-staple food.

Su Yi launched formula milk powder, in fact, not only to make money, but also to let babies have better choices, he will not do anything in order to make money.

Therefore, when introducing Xiangyu milk powder, he still advises parents of babies to breastfeed as much as possible, rather than completely replacing breastfeeding with formula, and in this regard, he should have a clear conscience.

Of course, if the baby's mother chooses to be fed with formula milk powder, Su Yi naturally hopes that they will choose Xiangyu milk powder instead of other formula milk powder.

Xiangyu milk powder produced by mixing Xiangyu milk and spiritual liquid is better than all formulas, and is the only formula that can perfectly replace breastfeeding.

After deciding on the name of Xiangyu milk powder, the next step is to prepare for the publicity work.

As for the publicity of this matter, Liu Yueying had actually prepared it a long time ago, and the relevant plan was also placed in front of Su Yi.

After reading the propaganda plan, he felt that the whole plan was decent and there was no problem, so he agreed to the propaganda plan.

After all, Sushi Group is different from other companies, there is no need to rely on advertising creativity to enhance the popularity of products, for Sushi Group, the only purpose of promotion is to let consumers know that Sushi Group has launched a new product, nothing more.

Because as long as consumers know that Sushi Group has launched new products, they will take the initiative to pay attention to it, and they don't need to watch any advertisements at all, and many consumers will choose to believe in and support Sushi Group's new products.

This time, the new products launched by Sushi Group do not have to worry about no sales in the early stage.

Therefore, Su Yi is not very concerned about the promotion plan, as long as the plan is not too bad, the effect can be achieved, and there is no need to do too much, and waste too much energy on promotion, which is not necessary.

Therefore, a set of ordinary promotion programs does not require too much investment, which is enough to have an effect and achieve the goal.

As long as there is sales in the early stage, with the advantages of Xiangyu milk powder, it will soon be accepted by consumers, and there is no need to worry about the sales in the future, it will only get better and better, and it will not be sold for a period of time without sales.