In addition to being the precursor to the summer films in North America, May is also the first time to hold the Cannes Film Festival in France, among the three major European film festivals with a world reputation. Pen, fun, pavilion www. biquge。 info

The 12-day Cannes Film Festival, like Paris Fashion Week, is also a showcase of European & Asian directors and stars who are usually difficult to make a presence in the international market. What's more, this year's Cannes Film Festival invited the famous French director Luc Besson to serve as the chairman of the jury.

And Chinese films far away in East Asia also ushered in a long-lost harvest in Cannes, with four films shortlisted, which can be said to be the country with the most non-French films. And a Mexican director named Alejandro Gonzalez also came to France with his debut neodymium film "Love is a Son of a Dog" before its theatrical release, hoping to get the opportunity to enter the North American film circle.

Different people come to Cannes with different aspirations and goals, some hoping to achieve fame, and some hoping to emerge.

This year's Cannes Film Festival has also made many new attempts, such as accepting applications for digital films before taking the lead in North America, and Danish director Lars von Trier's "Dancer in the Dark" was filmed with a digital camera.

But in addition to these cinematic innovations, this year's Cannes also has a very different "innovation"!

"The third outfit was readjusted, and Tyra (Banks) had to touch up some makeup. Frida Janani quickly gave orders to her subordinates.

Then she turned to look at the Brazilian supermodel who was adjusting her underwear show, smiled and asked, "Giselle, how do you feel?"

The future supermodel queen Gisele Bundchen shook her head, and although she is only 20 years old, she already won the VH1/Vogue Model of the Year award last year, which symbolizes the highest award in the modeling industry.

Earlier this year, Gisele (Bundchen) entered Victoria's Secret with a sky-high signing fee of $10 million for three years, and the limelight was even higher than that of Tyra Banks and Heidi Klum, who were nearly ten years older than her.

Although later Victoria's Secret and even the entire LTD group had violent turmoil due to stock sniping. The entire company's top management was almost purged, and the new high-level trio parachuted in almost monopolized all the power of the new Victoria's Secret.

Originally, the models were still very nervous, but the new creative director Frida Jia Nani's reassuring strategy calmed down the models who were originally fluctuating. As Victoria's Secret, it was originally set, and the catwalk event at the Cannes Film Festival in May was also inherited.

And it became the number one task for the new creative director, Frida Janani. Although it is only less than two months, although it is going to the European catwalk, although it is completely possible to perform with the catwalk underwear designed by designers who have not made up for the fatality before.

But Frida Janani is not afraid of tigers as a newborn calf, but also has the intention of making a difference, so she led the new team to directly overturn the costumes that were originally planned to perform on the catwalk at the Cannes Film Festival.

In just two months, they not only redesigned the show clothes, but also found a handicraft factory in Spain to work overtime to produce it. Just before the Cannes Film Festival, it was enough to catch up with the schedule.

The debut of the new Victoria's Secret was unexpectedly launched at the Cannes Film Festival in May. For this catwalk, Victoria's Secret specially built a square studio next to the Cannes Film Festival, like a studio. And this Victoria's Secret catwalk show will be held here.

"Hurry, hurry!" a slender European actress took her male partner's hand and urged her head like Bambi.

"Hehe, don't be in such a hurry, it's still early. The young man said with a smile.

The two are strolling through the streets of Cannes, which is filled with stars, crews and celebrities from all over the world as the Cannes Film Festival kicks off. Among them, there are some actresses who have a preference for fashion and special preferences, and will drag their male partners to watch Victoria's Secret catwalk after the film festival.

And in addition to these ordinary celebrity audiences, what really matters to Victoria's Secret is the professional media in the high street fashion circle. Big-name media such as "Vogue", "ELLE", and "BAZAAR" have also sent editors because of the public relations of the Fire Lion, although the real editor-in-chief level has not been released, but for a commercial underwear brand that was originally only a mid-range main "sexy", this is already a fairly rapid progress.

And these would not have been possible without the help of the Fire Lion, whether it was the original Victoria's Secret or LTD Group, it was just an ordinary traditional clothing company. It's obviously not possible for them to gain enough influence in the media world right now, let alone high street fashion like Vogue.

The Vogue US editorial office also sent a small team to the site, and they couldn't help but be secretly surprised when they saw the grapevine-like tropical flowers covering the façade of the makeshift studio, which is usually the scene of a high-end catwalk show by top high street brands like Dior and Valentino.

I heard that this was temporarily built in Cannes by Victoria's Secret half a month ago, if it is true, then this is really a big deal.

Standing in a mix of white metal brackets and wisteria roses interspersed with real and fake, it looks like a spectacular surreal back garden, and the new logo of "VS" is just above the front, and the two small doors on the left and right are allowing guests to enter one by one.

After entering the studio through the narrow gate and passing through the long corridor, everyone looked at everything in front of them in amazement, "This, this is ......!!?"

It turned out that in the main hall, there was a green world in front of the eyes, the ground was a green lawn, surrounded by green trees, some people thought it was a fake tree, stepped forward and touched it, and then was surprised to find that it was a real tree!

In the center of the main hall is a large tree with tangled branches, although it is not huge, but it is decorated with green branches and pink hanging strips, and orange-red drop-shaped light bulbs dotted with it.

With the light tree in the center and the green leaf-decorated benches scattered out, many people realized that the ceiling of the main hall was actually more than two meters, and the vertical arrangement of lights and tempered glass ceiling looked extremely exquisite.

The entire main hall is dreamlike, almost like Tolkien's fairy wonderland in The Lord of the Rings.

Unlike the simple and rough Victoria's Secret underwear catwalk in the past, this kind of scene that can only be seen at Paris Fashion Week at certain times makes the entrants lose their minds.

This is no longer a surprise, but a shock!

Several people in the Vogue editorial department looked at each other a few times and immediately whispered about the transformation of Victoria's Secret. Sid reorganized Victoria's Secret's top management, and the female devil Anna Wintour contributed a lot, so the Vogue editorial department knew more about Victoria's Secret's transformation.

But most people don't have much hope, or at least no one thinks that much will change in such a short period of time.