Chapter 100 VCD
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Does Li Qing really want to invest in real estate?
Be.
Not now, though.
Now, Li Qing wants to invest in another industry - the electronics industry, to be precise, a video player, that is, VCD.
In the 90s, if anyone owned a VCD and had a karaoke function, it was definitely a very face-saving thing.
Many people think that, like karaoke, VCDs were also invented by RB people.
In fact, the world's first VCD is a completely domestic Wanyan VCD.
Wan Yan's name can be said to be a memorable milestone in the history of VCD in China and even the world.
Jiang Wanmeng is the founder of Wanyan VCD.
In April last year, Jiang Wanmeng, who originally worked at AH TV, went to Las Vegas to participate in the International Radio and Television Technology Exhibition.
At the exhibition, an inconspicuous MPEG (image decompression) technology exhibited by the American company C-CUBE aroused Jiang Wanmeng's interest, and he intuitively thought that this technology could be used to store images and sound on a small disc at the same time.
In the early 90s, laser CD players, VCRs, and audio combinations were all household appliances that could only be afforded by wealthy families, and they belonged to the ranks of luxury products like big brothers and cars.
Jiang Wanmeng thought that MPEG technology, which can store images and sounds in a relatively small CD, means that it can create a high-quality and inexpensive audio-visual product that can replace the three luxury goods of laser CD player, video recorder and combined audio for ordinary people to use at home.
Since then, Jiang Wanmeng has invested 570,000 US dollars, in September this year, MPEG technology was successfully applied to audio-visual products, and a high-quality and inexpensive audio-visual product - VCD.
Compared with traditional video recorders, the clarity of VCD has been greatly improved, and it has a great price advantage over LD discs in terms of disc price.
Subsequently, Jiang Wanmeng and the Chinese-American Sun Yansheng (then the chairman of C-CUBE Company) jointly invested 17 million US dollars to establish Wanyan Company, and each took one of the characters in the names of Jiang Wanmeng and Sun Yansheng as the company name: AH Wanyan Electronic System Co., Ltd.
After the birth of Wanyan VCD, it has attracted strong attention from the market, and even many foreign companies have paid attention to it.
It can be said that Wanyan's start-up is successful and brilliant.
However, Wan Yan also brewed a cup of bitter wine for herself.
The first batch of 1,000 VCDs launched by Wan Yan at a "high price" of 4,000 to 5,000 per unit were almost all bought by various home appliance companies to make prototypes and become the object of dissection, and even some foreign companies did not hesitate to buy VCDs from China to conduct research after returning to China.
Among the 1,000 VCDs, 20 of them are in Li Qing's hands.
watched Li Qing's "Donkey Gets Water" played on VCD, and Song Kai's mood couldn't calm down for a long time!
However, Song Kai is not a person who has no knowledge at all, Song Kai hesitated slightly: "There seems to be a machine like this on the market, right?"
Li Qing did not deny it, and said: "There is one, but the market is so big, how can their family eat it?"
Song Kai asked, "This...... VCDs are marketable?"
Li Qing said: "This year, the sales volume of combination audio in the Chinese market is 1.42 million units, the sales volume of video recorders is more than 1.7 million units, the sales volume of LD DVD players is more than 1 million units, and the sales volume of CD laser record players is more than 1.6 million units. LD discs cost four or five hundred yuan a piece, while the price of VCD discs is only about 10 percent of it. It is conservatively estimated that the sales volume of VCDs will reach about two million units next year. Wanyan's current production capacity is tens of thousands of units a year. How can it be able to eat such a big market?"
Song Kai's eyes widened: "So many!", and then Song Kai asked again: "How much does this thing cost?"
Li Qing said: "About five thousand." ”
The price of 5,000 yuan did not make Song Kai feel inappropriate, Song Kai calculated: "Five thousand times two million...... Ten...... No, it's 10 billion!", and then Song Kai was a little incredulous: "This thing has a market of 10 billion every year?"
Li Qing said that the data is not true, the DVD player is very marketable, but there is not an immediate market.
Don't forget, in order to play a DVD player, it needs more than just a DVD player, it also needs another key thing - the CD.
After the establishment of Wanyan VCD Company, in order to win the source of the film, it directly acquired the copyrights of 11 audio-visual publishing houses.
However, how useful is the copyright of the eleven audiovisual publishers?
The source of the film is pitiful, and users are reluctant to buy it.
Moreover, the problem is not only that there are few film sources, but now the price of each disc is as high as 50 yuan.
Fifty yuan a piece is extremely expensive for ordinary families, and it cannot promote the development of the CD rental industry.
Therefore, it is impossible for the mainland to have a market of 2 million next year, and it may not even be possible to have such a large market in the first half of next year.
But after the piracy industry in the southeastern coastal cities was rampant, the spring of the DVD player market would suddenly come.
Pirated CDs are sold for less than one-tenth of the price of genuine CDs, thus promoting the development of the disc rental industry.
In the mid-90s, most of the Chinese people did not have the concept of intellectual copyright, and small rental shops began to appear outside the streets and alleys, inside and outside the community, to rent pirated CDs.
After that, the spring of the DVD player industry will be ushered in, and it will be a new industry that suddenly explodes!
At that time, the DVD player market was not just two million, but twenty million, or even more.
The reason why Li Qing took out the two million is because this figure is Jiang Wanmeng's research and speculation, and no matter what happens in the future, Li Qing can push this responsibility to Jiang Wanmeng.
Li Qing said leisurely: "VCD may be the only opportunity for China to lead in the field of consumer electronics in this century...... I'm willing to gamble my entire net worth on it. ”
Hearing Li Qing say this, Song Kai hesitated a little, "This ...... Can it be done?"
Seeing Song Kai's hesitation, Li Qing smiled and said: "As far as I know, at present, Caohejing Emerging Technology Development Zone, Minhang Economic and Technological Development Zone, PDX districts are vigorously developing high-tech industries, and these three districts have a lot of radio component factories and radio equipment factories, I just need to choose one to buy, will save a lot of things, I think, if I am willing to invest in these three districts, the cadres of these three districts will definitely welcome mezzanine, and then give me the most preferential policies, even JA district and PT district are more suitable for investment and construction than your Luwan District, Kaizi, the reason why I took the lead in considering your Luwan District, but all because you are in Luwan District. ”
Song Kai instantly figured out that Li Qing did have a better choice, and there was more than one!
Song Kai immediately said: "There are also Radio Factory 14 and Factory 35 in our district, and Factory 17 and Factory 29 are not far from our district, so I will go to see our director in a while...... Qingzi, my future depends on you, you must invest in building a factory in our district, you can rest assured, I will definitely win the greatest preferential policy for you!"
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