Chapter 176: Grammy PR

And after "Gay and Mortal" and "La Zi Supremacy" gained a foothold in the late-night slots of the Fire Lion Fashion and Lifestyle Channel, another highly interesting reality show was launched in the prime time of the weekend.

This is a reality show by five Gay men with good taste who transform sloppy straight men from all aspects - "Queer Eye For The Straight Guy" (Queer Eye For The Straight Guy).

This show goes against the norm of mainstream North American television, if "Gay and Mortal" and "La Zi Supremacy" are still late-night "carnivals", then "Pink Male Rescue" is in the prime time slot, opening the window to Gay for some of the North American public.

Although the five main characters of the show are all gay men, the main target audience of this reality show is the female audience and the gay group audience.

The five Gay male protagonists provide a full range of transformation for the originally sloppy straight men from various aspects such as clothing, hairstyle, home, diet and psychology.

This kind of show creativity itself is full of highlights and slots, and now the five handsome guys Gay who are elegantly dressed, personable, and considerate of women, as soon as Park took the stage, he couldn't help but make the female audience shout "How good men go to be Gay!?"

And the original sloppy and graceless straight men from all walks of life, under the comments and wanton transformation of the five handsome guys Gay men, have changed from the inside out, from a straight man who doesn't know color to a considerate and comfortable gentleman.

This reality show is more like a life fashion lesson, no matter whether it is a straight man or a crooked man, as long as he is willing to work hard, he can become a "good man" who fascinates thousands of people.

In this show, it seems that the phrase "there are no ugly women, only lazy women" has been turned upside down, so that viewers with female surnames from all walks of life happily look at their "unbearable" sloppy boyfriends or husbands, who have been transformed from head to toe by the five handsome Gay.

Although "Pink Male Rescue" was somewhat unexpected, it also quickly became an important program on the Fire Lion Fashion and Lifestyle Channel.

In addition to the fashion and lifestyle channel, if Fire Lion TV wants to say the most special program this year, it will have to be postponed several times before finally "Superman Begins Season 2" in November.

"Smallville" was originally an attempt by DC and Warner in the field of television after "Batman and Robin", although it was not destined to be much success, but it also aroused the popularity and support of many DC Comics fans and Superman fans.

But since the beginning of this year, Warner's continued turmoil eventually led to the change of hands of DC Comics, although Warner hated DC falling into the hands of the Fire Lion Group, but DC fans did not have a particularly obvious lion's dislike.

But then, a series of DC-related projects that Warners was working on were halted, including the "Smallville" and some other 2D animations on TV.

Comic fans are also most concerned about this "Smallville", the original first season was broadcast last year, which means that this series already has a fixed cast and team.

However, with the change of ownership of DC, Warner had to lay off relevant projects and personnel to avoid the expansion of losses, and the original production team was disbanded by Warner. Both the production team and the cast fell into chaos for a while, although Fire Lion TV quickly took over the project.

However, the staff on the Warner side have also withdrawn a lot, although the actors and casts have said that they are acting with whoever they play, and they are willing to change the boss and re-sign the contract, but the lack of production staff makes it difficult to operate normally for a while.

What's more, whether it is the Fire Lion Group or the Fire Lion TV Station, there is more important work, the former has to take the lead in taking over the business after the acquisition of DC Comics, and the latter is facing the production and promotion of many American dramas and programs in the second half of the year.

Therefore, the second season of "The Incredibles" finally delayed until September to reveal the news of the second season, and it was finally confirmed that it will officially meet fans of the series in early November.

On the basis of retaining the original cast, the new "Smallville Season 2" can be regarded as a collection of science fiction dramas, idol dramas, suspense dramas and other genres as one teen American drama, and compared to the brainless children's drama on the Disney Channel, this series is more like a special adventure drama for young audiences.

It's a fascinating blend of teenage dreams, small-town secrets, and superman myths, and now that online streaming is far from emerging, releasing teen dramas on TV is a viable option.

The premiere episode of "Superman Episode 2" finally broadcast on Fire Lion TV won 7.8 million ratings, successfully continuing the average rating of 8 million in the previous season.

From here, we can also see the huge influence of the national IP of "Superman", even for teenagers who "like the new and hate the old" very frequently, Superman is also a pillar that cannot be bypassed.

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When Fire Lion TV caught up with the winter break season and played its cards step by step, the hip-hop group "B' Eyes" composed of Sid, Britney and others finally released the MV video of the previous six songs.

This strategy has been a common trick in the recording industry since then, and releasing the music video after the release of the single for a certain period of time can effectively "awaken" the memories of the songs to the listeners and fans, and re-ignite the popularity of the songs.

The six music videos premiered on Fire Lion's Lifestyle channel, and then on YouTube's Vevo Music MV channel to create a buzz in the media and online.

This strategy is old-fashioned, but it does work, and after the six unique music videos were broadcast on Fire Lion TV, they quickly attracted a warm following from fans, especially young fans, and the sales of the six singles rose again.

In particular, "My Humps" and "Pump It" have become the "Divine Comedy" sung all over the street in a blink of an eye, whether it is a club or a commercial street, you can always hear these several distinctive styles, rhythms, and popular hip-hop divine comedies.

chose this time to release the MV and re-hype the song, of course, it is not a random act of Fire Lion Records, and anyone with a discerning eye knows why.

Because next month is the nomination ceremony of the Grammys, just like the films that will be released in the second half of the year, or even the end of the year, at this point in time, the combination of Fire Lion Records and "B' Eyes" is obviously to leave the deepest impression on the Grammy Academy.

The period before the nomination ceremony is the peak period of public relations of all walks of life, although the Grammys are not as blatant as the Oscars' public relations, and they have always been much more down-to-earth in all aspects, but the Grammys still have the tradition of "pro-daughter" and "pole daughter".