The three of them became tigers, and the mouth of the people was more important than the defense of Sichuan.

Now the news tearing in the entertainment industry has attracted the attention of many people, and this is not the era when Internet celebrities emerge in an endless stream in later generations, and various anchors are constantly taking action. There is still very little excitement in the entertainment industry, so once there is big news, it will set off heated discussions.

Lin Fan even suspected that Ovitz and Zhuo Wei were good friends, and he spit out a new news every day, which kept the attacked company at the center of public opinion, which was similar to the famous Monday meeting in his previous life.

Maybe some smart people can see that this is Lin Fan's counterattack, and it is the counteroffensive taken by the crown against the previous ban of the eight major companies. But the fact is that the crown is not crazy, everything has something to say and there is real evidence. So who cares if this is a malicious counteroffensive of the crown or not, as long as there is news, who cares who you are in the media?

These trivial details did not make Lin Fan care, judging from the current situation, the eight major film companies are destined to hit the street. He is more concerned about the upcoming launch of Mortal Video.

"Mr. Lin, this is the publicity plan proposed by the Promotion Department. ”

Lin Fan glanced at it roughly twice, and then put the advertisement aside. Yang Weidong couldn't help but get nervous when he saw this, and the more he contacted this boss, the more he could understand the real talent of this boss, especially in product development and promotion.

"Mr. Lin, is there a problem?"

Lin Fan clasped his hands together and said in a relatively gentle tone, "This propaganda case is not bad, there should be a center for publicity in mortal safety, and you know how to use existing resources. I also know that it's good to buy some advertorials to promote. ”

Yang Weidong couldn't help twitching the corners of his mouth when he heard this, how did he not know that this sentence must be but.

"However, this is not enough. This is our opening gun, and it must be fired. If we can't convey the positioning of our video player in one fell swoop, it will be extremely difficult to reverse the inherent image in the future. ”

Yang Weidong nodded, "So we want to advertise on TV?" Yang Weidong knew that this was his boss's hobby, after all, Lin Fan had a criminal record, and an antivirus software had to be hyped on TV.

"Advertising is a must, but both the spokesperson and the standard of advertising need to be strictly controlled. The spokesperson is looking for old and popular artists, and the initial number is set at three, and the image of the artist focuses on the direction of fashion and noble literature and art. As for the commercial, it must be creative, and the specific planning plan must be approved by me, and even the finished film is no problem first, and if I am not satisfied, I will continue to reshoot. It is better for advertising to appear later than the product, but to do it rather than indiscriminate. ”

Yang Weidong frowned, "Mr. Lin, celebrities are easy to find, but how can you be creative in advertising?"

Lin Fan pondered for a moment when he heard this, "The so-called creativity is targeted, that is, it can label products through advertising. For example, Xu Jinglei, we can imagine several scenes like this: in the yoga room, Xu Jinglei's forehead is covered with fine sweat and stretching her body. On the set, Xu Jinglei refused a commercial film contract, and the contract could have a huge amount written on it. In the living room, Xu Jinglei listened to music and cooked food peacefully. Outside, the sky was raining, and Xu Jinglei was jogging in the rain.

On the blank space, Xu Jinglei can read such a paragraph: Literature and art are an attitude, and it is to choose only one's comfortable lifestyle. Even though life is too unbearable and grinding, I'm sorry, I'd rather lack than excess. So, I only choose mortal videos, and my life is my way!"

Lin Fan was still a little unfinished speaking, to be honest, he had seen too many of his brilliant advertisements in his previous life. The advertisement he wanted was a bit similar to Chen Outi and Fan Object, but after his imagination just now, he wanted to evoke the memories of his previous life, such as the advertisement of Song Hye Kyo on the backgammon mobile phone, and the advertisement of Apple Six emphasizing 4K video.

Yang Weidong has been dumbfounded, the most successful advertising case in China should be brain platinum, two cartoon characters sing that this year's festival will not receive gifts, and only brain platinum will be accepted as gifts, which is too brainwashing.

But Yang Weidong feels that compared with Lin Fan's advertising creativity, it is simply a world of difference. Just imagining it, he felt that the advertisement was atmospheric and distinctive, and once it was launched, it would definitely attract attention.

"Mr. Lin, this is really too godly. ”

"It's okay, it's best to end when the sun is setting, on the balcony, there is only a small lamp shrouded in Xu Jinglei, and she opened the mortal video with a smile on the corner of her mouth. Yes, that's all. ”

Yang Weidong looked at the excited Lin Fan, and couldn't help but have another thought in his heart, "Mr. Lin, have you ever thought about directing a commercial film yourself?"

"Directing in person?" Lin Fan was stunned, but then shook his head and said, "How can I direct, I don't know anything about this." ”

Yang Weidong saw Lin Fan's hesitation in his eyes for a moment, and suddenly had a plan in his heart, "Mr. Lin, you don't have to worry. How good is the image you just constructed? Besides, an ad is only a few minutes, and the shooting time is not long, you just need to make sure that the ad is what you want to express. And you already know what you want to express, and I don't think there is anyone better suited than you. ”

It cannot be denied that Lin Fan was a little moved by what Yang Weidong said. Shooting commercials, although it is not a movie, is also a new attempt for Lin Fan. I used to always watch other people's shots, and I had the opportunity to shoot them myself?

But when Lin Fan saw the faint nervousness in the corners of Yang Weidong's eyes, he couldn't help but move, Yang Weidong has always been a steady person, how could he make this suggestion?

"Old Yang, do you think I'm a little overkill?"

Yang Weidong was stunned, he didn't expect Lin Fan to be so calm. He is really worried that the three top artists, and Lin Fan assumes that they are all artists like Xu Jinglei. Yang Weidong has to worry that just the endorsement fee is a big expense, in order to avoid settling accounts after the autumn in the future, it is the best practice to bring in Lin Fan, even if there is something in the future, Lin Fan has nothing to say.

"Celebrity endorsements are understandable, but are we asking for too much?"

Lin Fan smiled, thinking that you didn't see the speed at which the two mobile phones of VIVO and OPPO changed spokespersons in later generations, but Lin Fan could only explain, "Lao Yang, now this is an era of entertainment to death, and anything can become a hot spot through the amplification of the media." For example, in the Super Girl a few years ago, can you imagine that the elected stars are more popular than the students who came out of the art school? This is the effect of detonating the public's attention.

And celebrities as the easiest vehicle to attract democracy, I'm sure that if our advertising is in place, and a few top artists are bombarded, the prestige of mortal videos will reach the point where everyone knows about it. Therefore, don't worry about the money on publicity, I can accept tens of millions. ”

Yang Weidong was speechless for a moment, Lin Fan could even say these words by throwing tens of millions, which was enough to see Lin Fan's determination, even if he couldn't quite accept Lin Fan's point of view, he was very worried about not being able to make ends meet.

"What about Mr. Lin, the commercial film?"

Lin Fan saw Yang Weidong's hesitation, but he didn't say more, the facts would prove him right. So he smiled, "Of course I accepted it, I like a challenge." ”