Chapter 140 Publicity and Promotion
Conference room, when everyone is looking at me and I look at you, there is nothing to be done.
Haonan was in the meeting.
There is no doubt that everyone's Jiao Diǎn has once again gathered on Hao Nan's body, as if there is a magnet on his body, which can always make people attracted.
Gao Dong, on the other hand, narrowed his eyes slightly, and there was no trace of Yan zhòng's yin, but then he sneered a few times.
Just kidding, I want to find a way to promote and publicize, but there is no millions of people who can do this? Now this money Lingsheng Group can't afford it, even if it starts, no matter how much promotion and publicity methods there are at this time, it will be useless! Gao Dong, who knows the doorway, is convinced, and of course he is also at ease...... In his opinion, this whole Lingsheng will fall into his hands sooner or later!!
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"Oh, I don't know what good way Brother Haonan has??" Ren Cheng was still a little depressed, but when he heard Haonan sitting in the corner suddenly say such a sentence, he suddenly perked up, his eyes lit up, and he asked with some expectation.
Everyone looked at Haonan at the moment, with doubts, surprises, and disdain, but more of expectation.
"I think we can shoot a commercial all the time when the pill is on sale, and insert it during the commercial time of SN-level TV stations, I think, it should have a good effect. Hao Nan sat up slightly straighter and said a little indifferently.
……
However, as soon as he said this, many other people attending the meeting immediately drooped their faces, and many of them smiled bitterly. No more hope.
In their opinion, if they had this funding, they wouldn't have to worry about this?! What's the use of cramming at this point.
At this time, the manager of the promotion department also explained with a wry smile: "Of course we have imagined this, but if we want to shoot an advertisement, and it will be placed on SN-level TV stations or channels with high ratings, the cost of which is really unaffordable now." ”
Although the effect of advertising on TV is the best form of publicity, as the leader of this promotion department, so. Of course, she knew that she had to have strong financial support to be able to play ∏ ↑ dǐng∏ ↑ diǎn∏ ↑ small ∏ ↑ said, .2↖3.≥os_ (); It works, otherwise. A qiē is all!!
……
Others are also secretly diǎn heads, and they carry them with them, and they think so.
"Yes, that's a lot of money. ”
"If you have enough money. It's been done a long time ago. Do you still need to say it?!"
……
Many people, including Gao Can, the sales manager, think that Haonan is too whimsical, and it is simply a taste of a dream, and many people are also laughing at this, maybe they all overestimate Haonan, although Haonan has a deep knowledge and research on pharmacology, and is also quite bold and courageous. But in the area of business management, it is still too idealistic. It's a little unrealistic, and this piece may have to be polished!!
"Then if you reduce the advertising cost as much as possible, is this idea feasible?" Haonan sighed for a while, and asked Chang Lin, she should know this part best.
"If we try to reduce the cost as much as possible, then the publicity effect that can be produced is very average...... It is also unable to play a corresponding role in guiding consumption, so it is not of much significance, and the expenditure on this may not have any effect...... In short, if you don't have high-cost advertising, it doesn't really work!!"
Chang Lin replied after summarizing his words.
After all, Haonan is also a member of the company's board of directors, even if he doesn't know much about this issue, and he is too young after all, so Chang Lin understands this and answers patiently.
……
"Oh, that means that as long as you save as much as possible, the advertising film should still be able to be filmed, but you need to pay attention to its effect. ”
"That's right, that's understandable. Nowadays, there are two main types of advertising, one is creative advertising, and the second is celebrity advertising. Creative advertising is very easy to understand, that is, to quote some good ideas to shoot a dazzling effect, increase people's sensory impression, so as to guide their consumption and purchase. This kind of advertising has a low investment cost, at most, as long as you invite some third- and fourth-tier advertising actors, or even those who have no experience, as long as the image matches, even if it is randomly selected on the street, it can be filmed...... Its emphasis is not on the actors themselves, but on the wonderful and bright diǎn creativity itself!!"
"And the second kind of celebrity advertising, it is easier to understand, that is, to invite some celebrities to shoot advertisements, creativity is to create the characteristics of stars, this kind of advertising costs relatively large, just invite big stars according to their remuneration It costs a lot of money, but the advantage is that as long as the star is big enough, its effect can be very good, maybe it is more likely to create a phenomenal advertisement, such an advertisement will not make the audience feel disgusted, maybe there will be a lot of people who want to watch, and it can also guide the fans' enthusiasm for consumption, thus triggering a star effect。 ”
……
After Hao Nan pondered for a while, he asked again: "If Qiu Yu is asked to shoot an advertisement, what will be the effect?"
"Qiu Yu, you won't say that it is the current popular movie star, the star Qiu Yu who starred in the movie "Allure My Heart" and is being released in theaters, right??" Chang Lin asked with a big mouth.
For Qiu Yu, everyone is naturally no stranger. Qiu Yu has attracted much attention since his debut in the talent show. Although there was a trough period, but after the subsequent transformation into a film and television actor, her characteristics as an excellent actor were also well played, and she starred in many TV series and movies, many of which were large-scale productions, and Qiu Yu also played the starring role in them. Advertising and other activities are also frequently exposed, especially advertising, which has a good ability to attract money. Now her film "Allure My Heart", which is being released in theaters, has also exceeded one billion box office, which is still a very rare achievement in love movies!
"That's right, it's her. ”
"A first-line superstar like Qiu Yu, how can he be invited under the current conditions?" Chang Lin said with some interest, if Qiu Yu can endorse the advertisement, then this product will definitely have good sales with this advertisement! !
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"Maybe I'll be able to invite it. Haonan tilted his head.
Hao Nan's words were not weaker than a thunderbolt, and suddenly the conference room fell into a deathly silence again! Everyone looked at Hao Nan in a daze, for fear that they had misheard what he said just now.
"It's really a joke to invite Qiu Yu to shoot an advertisement. ”
"It's so simple. ”
"Can he really invite Qiu Yu?"
"My daughter admires Qiu Yu very much, and even wanted to follow her trajectory and participate in the talent show, if it wasn't for my good talk, she gave up this idea. ”
"If Qiu Yu can be invited, the advertisement will definitely attract a lot of attention, but is it possible??"
……
(I hope that friends who read books in the book city had better come to ~diǎn to subscribe to read books, so that I will also have more motivation, thank you!!) (To be continued.) )
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