Chapter 36: Physical and Online
Artisan Pictures, an independent film label founded in 1982, produced and released many B-grade films in the 90s.
But so far, its most famous film should be "Golden Pond", which won 3 Oscars in 1982. This is a family emotional film about the relationship between father and daughter, the film is delicate and long, with the soothing rhythm unique to the 80s.
But what really made Artisan Pictures an instant hit in "history" was the release of its first DV movie in history, "Blair the Witch", which was a huge success.
Of course, now the crown of DV films' pioneering work has fallen to Sid's "Ghost Shadow", so this also makes the valuation of Artisan Pictures, an independent label that has been established for nearly two decades, even cheaper.
Jon Fairheimer was the first to target Artisan Pictures because of their staggering library of 6,000 films.
Although the films in these libraries are all B-grade films that are not in the mainstream and small investments and low-cost small productions.
"So, do you have any questions?" Jon Fairheimer confidently looked at the board of directors of Artisan Pictures across from him.
Although it is only a small company, Artisan Pictures also has its own board of directors, and when they heard about the acquisition offer of Fire Lion Pictures, they thought it was a joke.
After all, at a time when the 28 effect is still in full swing.
The 6,000 "big bad movies" of Artisan Pictures are, in the eyes of the vast majority of people, worthless garbage. Unless it's a high-quality film library like DreamWorks' "Saving Private Ryan" and "Gladiator", what's the point of those bad movies that lose money at the box office, even if there are more?
Hollywood produces nearly 1,000 films every year, and there are not 1 in 10 that can really make money at the box office, and even the seven major members like Sony Pictures can make less than five of the twenty or thirty films a year. If it weren't for the Sony Group, the overall profitability would be good.
Then they can't hold on for a long time, and it's not without negative teaching materials, didn't Seagram, which acquired Universal, change hands because of poor management and high debt?
Therefore, the proposal of the Fire Lion to acquire Yijiang Pictures is incredible, even the Yijiang himself finds it incredible.
But the Fire Lion and Jon Philheimer didn't explain much, and threw out the $120 million acquisition money, which made the Artisan board immediately feel like they had been hit by pie in the sky.
"No, no problem. The chairman of the board of craftsmen, a middle-aged man, immediately shook his head again and again.
What are you kidding, more than 100 million dollars have to be acquired, which allows each of their major shareholders to earn tens of millions of dollars, which is definitely more than the money they have made in the past ten years!
"No problem, let's sign it. Jon Fairheimer said lightly.
Then after the signature of the CEO of Fire Lion Pictures and the chairman of Artisan Pictures, the acquisition of Artisan Pictures was settled.
Fire Lion Pictures not only took over the 6,000 film libraries of artists in one fell swoop, but also selected some talents from artists to join Fire Lion.
Next, under the leadership of Jon Philheimer, Fire Lion Pictures bought the rights to 22 classic films from their library to Universal Pictures, which has changed hands frequently in recent years and has been unstable. Of course, it's all relatively old movies.
This series of acquisitions by Fire Lion Pictures was called "the most incomprehensible business action of Fire Lion this year" by "Variety Weekly".
The article said that although this series of acquisitions has allowed the film library of Fire Lion Pictures to exceed 6,000 in one fell swoop, in terms of quantity alone, the film library of Fire Lion Pictures is now even more than that of the seven major film companies. But whether these movies are in the box office market or in the videotape market, they are all "junk movies" that no one cares about.
Spending a lot of real money to buy these "junk movies", what the hell are Fire Lion and Sid thinking?
Of course, no one knows, and the Fire Lion will not explain this.
So after a period of speculation in the media, the matter slowly subsided.
After all, March is Oscar month, and there is so much news and gossip to cover in the media that the Fire Lion's move is quickly drowned out in a sea of news.
Although 6,000 long-tail films have been acquired by artists, in order for these "junk films" to play the same benefits as big-budget blockbusters, then intuitive and convenient attention and profit channels have become an indispensable foundation.
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"Boss, this is Mr. Reed Hastings. Shirley, COO of Fire Lion Group, introduced to Sid the rather handsome middle-aged uncle in front of him, "He is the founder and CEO of Netflix." ”
"Hello, Mr. Hastings. Sid smiled and held out his hand.
"Just call me Reed, please. Reed Hastings was more than a decade older than Sid, but he was rather humble and kind.
"Then you can call me Sid too. Sid said with a smile.
The group is now in a café on Sony's studio, where Sid meets with Reed Hastings, the founder of Netflix, brought by Shirley Sandberg, in between preparations for "Spider-Man."
"So, I'd like to take a look at what Netflix is like right now. After a few people were seated, Sid asked first.
Hearing Sid's question, Reed Hastings hesitated slightly, but he was open-minded by nature and quickly adjusted his mentality, "Okay, this is the situation now. ”
"We at Netflix were founded in 1998, and we offer flat-rate movie DVD rentals to users throughout North America through our website, which we then mail to customers nationwide via U.S. Mail. ”
"Netflix's rental model is that users can watch DVDs indefinitely after signing up and paying a fee to become a member, without having to pay high late fees. ”
"Oh, you have a grudge against BesTV?" Sid suddenly interjected with a smile.
If you've lived through the era of video tapes and DVD rentals, you'll remember one of the biggest rules of renting a video - you only pay a fee to watch the film for three days, and if you don't pay it back, the video store can charge you a fine!
So when Sid heard Reed Hastings say "watch indefinitely" and "don't have to pay late fees" in a deep tone, he couldn't help but quip.
"Uh," Reed Hastings was stunned for a moment, and then he couldn't help but laugh, "That's true, the reason I founded Netflix is because I forgot to return a disc after watching it, and then I was fined more than $300 by the bastards at Blockbuster." ”
"Oh, that's a lot of money. Shirley Sandberg couldn't help but sigh in surprise when she heard such a "huge amount of money".
"Hehe, indeed. Reed Hastings laughed a little embarrassedly.