After a night of silence, the next day, the seminar continued. Pen & Fun & Pavilion www.biquge.info

In the morning, there was a dialogue between the directors.

The two super directors expressed their opinions on how to make a good movie, which was wonderful.

However, as before, the two still hold their own opinions on the road of commercialization and art, and no one can convince anyone.

Even, the director who takes the road of art still has a certain upper hand, because the films he directs have repeatedly won awards at various international film festivals, have great influence, and claim to be the representative of Chinese cultural output.

However, as far as Lin Qihua is concerned, this kind of film that focuses on catering to the needs of the West and deliberately depicts some ugliness and humanity in China does not represent the cultural characteristics of China.

And the director who takes the road of commercialization has only one to brag about, and that is the box office, of course, this is enough.

Other directors and investors also spoke enthusiastically, investors control the investment of funds, and directors control the direction of a film, which are very important positions that determine the success or failure of a film.

On this point, the two sides have both common points and differences, and now, the discussion is also hot.

Lin Qihua also listened to it with relish, and he gained a lot, not only from the perspective of an actor, but also from the position of investors and screenwriters, what he saw was naturally different.

In the afternoon, in the last exchange, the host invited candidates that everyone expected.

Not a conversation between superstars on the original schedule, but a young man.

"Oh!" The audience shouted and discussed, and many people recognized who it was: first-line superstar, singer, Lin Qihua.

Why is he here?

Is it a hot show? Some people can't help but think.

Lin Qihua was not stage frightened at all, and bowed slightly to the audience, "Hello everyone, I am Lin Qihua, a rookie screenwriter, a rookie actor, and the person in charge of film and television investment in our company."

Entrusted by the conference, I would like to share some of my views on the development of the film and television industry in my capacity and position. ”

I see, everyone suddenly realized.

Many people with a heart are staring at Lin Qihua, they know what Wei Zifeng and others think, but they didn't expect that it was a young man who came to the front desk.

Lin Qihua stretched out his finger and pointed to the two sofas beside him, "In the past two days, I have watched a lot of wonderful dialogues and benefited a lot, they are all talking in pairs, but I am a little special today, everyone will listen to me first, and then, if there are different opinions, come up and talk."

The other sofa is reserved for those who oppose me, this is my idea, the truth is not clear, since I stand on this stage, I have to accept everyone's questions, hope, a peer who will come up, and be merciful. ”

"Haha. Everyone couldn't help laughing out loud, and had a lot of good feelings for him, although a first-line superstar did not have a sense of deterrence for everyone, but he would not look down on him, not to mention, he also said that he was also an investor.

Instead of sitting down, Lin Qihua stood and continued, "Before I explain my philosophy, I will first tell you an example of our company, and some data. ”

"Last year, our company set foot in film and television investment for the first time, and invested in a total of one movie and one TV series, and the results were not bad.

In the movie "Smiling Proud Jianghu: The East is Undefeated", we took a fancy to the script of director Chen Zifeng of Xiangjiang, and believed that he could succeed and invest in it. ”

The investors in the audience all nodded, and they were also very envious of Galaxy Entertainment for making a lot of money through this movie.

Lin Qihua continued, "Although everyone knows this movie and has gained a lot, but how much has been gained? This is really vague, here, I can give you an accurate data."

This movie, the domestic box office is 3.5 billion, the Southeast Asian box office is 1.5 billion, the South Korean box office is 200 million, plus the copyright and other income of the video website, in Asia, the harvest is about 6.5 billion, the cost is removed, and the share, we Galaxy Entertainment, the income is more than 3 billion.

In the North American market, although the distribution company received a high share, more than 50 million viewers watched the movie, and the box office reached about 600 million US dollars according to the ticket price of $12 per person, which is converted into about 3.6 billion Chinese dollars.

Among them, the profit attributable to Galaxy Entertainment reached 2 billion, except for the share to other companies, the rest is all our profits, and the revenue in North America alone is almost more than our revenue in the whole of Asia. ”

The audience was inhaling, although they all knew that the movies invested by Galaxy Entertainment were very successful, but they didn't expect that how to make everyone not envious, jealous and hateful when making such a profit?

"I give this example to tell you that a movie that doesn't make money is not the movie we want, and as an investor, a movie doesn't make money, so why should we invest in it? ”

The applause was overwhelming, and many investors recognized his words, capital is profit-seeking, use your own money, do good deeds, and earn a reputation, make movies at a loss, and be scolded, why?

"However, how to make this money is very particular. Lin Qihua said with a smile, "You may say, hey, your movie is more special, if you are willing to invest in martial arts movies and have a good script, foreigners will be more recognized, and it doesn't mean anything." ”

"This is indeed the case, martial arts movies, made well, can not only make money from foreigners, but also further consolidate the impression of Chinese kung fu, of course it is good, if it is not filmed well, people will naturally not buy it, so, the key point is that it is filmed well, and people will buy it.

How to shoot well, I just mentioned a point, the script, I think, everyone talks about it, ignore a point, the script, is the basis for determining whether a movie is good or not.

You may say that Hollywood is not also a simple main line, and with cool special effects, it makes a lot of money?

That's right, but, this is their script, even if it's a simple main line, such as a superhero movie, it's very simple, the protagonist is very wasteful, gets some kind of superpower, and then all kinds of counterattacks, strategy girls, fight against evil forces, and finally save the world and get the beauty back.

This is their main line, it is very clear, on this main line, each character is polished, shaped according to the audience's aesthetics and preferences, plus various branch plots, combined, it is a complete plot, plus cool special effects, a commercial blockbuster, it will be released. ”

"This is the script, the condensation of a movie, a good director gets it and makes it a classic, and a bad director gets it and makes it a bad movie.

Everyone should know that they are the cornerstone of Hollywood's hegemony, and no one will be so stupid to get along with them, because no one will be able to get along with money. ”

"Huh. "Everybody smiles.

"So, to get a good script, find a good director, find a group of good actors, invest enough money to get in, basically, a good movie, you can guarantee, the huge Chinese market, enough to feed us, recover the cost.

However, if you want to make more money, you have to go outside, go to South Korea, go to neon, go to Southeast Asia, and most importantly, go to North America and Europe, in Western society, watching movies is a very common entertainment, and the average ticket price is about $10, which can be called low-level consumption.

As long as your movie is good, you will definitely not have to worry about no market, in North America alone, more than 50,000 large screens, as long as the publicity is strong and the public relations are in place, you will definitely be able to make a lot of money, or that sentence, the premise is that the audience buys it. ”

Many people are thoughtful.

"How do you make the audience buy it?" Lin Qihua spread his hands, "In the past two days, many seniors have been discussing this issue and pointed out the key point:

That is, in all fields, Hollywood has achieved the extreme, and it is difficult for us to surpass every theme.

How can we get their audience to recognize our work, especially when comparing so many Hollywood commercial blockbusters of the same genre?"

"yes, how can you pry open this market? except for martial arts movies. A guest asked.

"That's a good question, I don't know. Lin Qihua looked innocent.

"Haha. Everyone was amused, and so did the guests who asked the questions.

Before answering this question, let me give you an example. Everyone should be familiar with the film "Spider-Man", right?"

Everyone nodded, of course, the famous superhero film, world-famous.

"In fact, the film "Spider-Man" is just an ordinary superhero film, the plot is not outstanding, before it, there were other superhero films, but it was still successful and made a lot of money, why?

I think this is the Hollywood model, new bottles of old wine, the inside of the content, the essence is the same, but to show you, it is different.

Because the protagonist is not Superman, nor Batman, but Spider-Man, his personality, his abilities, and his experience are all different, so everyone enjoys watching it, and that's it.

After the filming of "Spider-Man" is completed, you can shoot "Dragonfly", "Grasshopper Man", "Butterfly Man", "Pippi Shrimp", you can, in every new role, go to the extreme, do it, and succeed. ”

"Our ancients said that the master of Yi has long skills to control Yi, which means that after learning other people's advanced technology, he will use these advanced technologies to fight back against the other party.

In modern times, some people also say, take the doctrine, foreign for China, ancient for the present, this is, what I want to talk about today is also to share the concept with everyone, since each field is fully mature, it is difficult to get their recognition in the field they are good at, then, we will find a way, with their model as the skin, with our things as flesh and blood, in modern times, this practice, there is also a term: cottage. ”