In order to open up the U.S. market, a country that is said to be full of gold, Tan Zhi arrived in the United States in early November with 80,000 units of the Phantom. When he landed in the United States, Tan Zhi was ambitious, determined to show his strength in the American market, hit a piece of the sky, and create a new "phantom" legend. After all, the "Phantom" is on par with the "iPod" of "Apple" in terms of appearance and quality, although it is inferior to "iPod" in terms of capacity, but it is far lower than "iPod" in price, and the operation is more humane, which gives Tan Zhi "absolutely" confidence that he will succeed. However, reality shattered Tan Zhi's "absolute" confidence. After the "Phantom" arrived in the United States, although Tan Zhi spent millions of dollars on advertising, put up huge posters in Los Angeles, New York and other cities, and Jessica also used his free time to shoot "Prison Break" to help the "Phantom" promote it, but the results were extremely unsatisfactory, and it can even be said that it was miserable, and only 2ooo units were sold in three days. The reason for the failure, Tan Zhi also summed up the reason after investigation and his own analysis.

There are two reasons for the failure: first, he is too light on the enemy and does not understand the psychology of American consumers;

Tan Zhi underestimated the inertia of American consumers, and the worship of famous brands by American consumers is far beyond Tan Zhi's understanding. The 2G micro hard disk of "iPod" can store nearly 1,000 MP3 at one time, and generally only one copy can copy most of the MP3 that consumers like into "iPod", and there is no need to consider replacing it in the short term. On the contrary, the capacity of "Phantom" 32m and 64m is too small, and the capacity of up to 16mp3 is really frustrating. Frequent replacement of MP3s in memory makes most Americans unaccustomed to it, and they feel that it is too troublesome, so they choose to give up. The second is that the opponent is too powerful, and he has already planned to target the "phantom", and Jihua one after another made Tan Zhi almost out of breath.

Steve Jobs, president of "Apple", had already taken countermeasures when he learned that the "Phantom" was going to enter the American market. When Tan Zhi arrived in the United States with 8o thousand "Phantoms" with confidence, what awaited him was an overwhelming number of "iPod" advertisements everywhere, which made American consumers remember "iPod" in a short time. Moreover, this time, the "Apple" company also uncharacteristically invited Britney, the most popular idol in the United States, to be the spokesperson, and the brand image erected by "Apple" for more than 20 years has made the "iPod" favored by all American consumers in one fell swoop.

By the time Tan Zhi came in with the Phantom, the "iPod" had already sold 3oo units in the U.S. market. In particular, the advertising slogan of "iPod" -- big capacity, great wisdom! Tan Zhi was even more angry and vomited blood.

Other advertising slogans, such as "first-class price equals first-class quality", have made American consumers suspicious of the "Phantom" with the same appearance as the "iPod" but only one-third the price. Although "Apple" did not say anything about the quality of the "Phantom", there is no doubt that his advertising slogan has made American consumers have a feeling of defective products and even parallel goods for the "Phantom".

Of course, this is not the biggest headache for Tan Zhi, what really makes Tan Zhi headache is that the Recording Association of America has signed an exclusive licensing agreement with the "Apple" company, and the Recording Association of the United States only recognizes the legal right of "Apple" to download mp3. Although Tan Zhi negotiated several times, it was fruitless. This also means that although the Phantom can be purchased, it cannot download mp3 in the United States, otherwise it will violate American law. At that time, what awaits the "Phantom" will be a sky-high fine.

And even though an iPod costs only $91, Joe Booth still pays in installments, which makes the iPods a fun option for many poorer Americans. The Phantom has not signed a loan agreement with any bank in the United States, and it is unlikely that it will provide such installment payments and other sales methods in the short term. This also allows the "iPod" to further reduce the price advantage of the "Phantom". In desperation, Tan Zhi, who was helpless and extremely depressed, could only call Lin Feng for help, hoping that Lin Feng could solve the matter.

"Wait for me to come!" Lin Feng simply left a message for Tan Zhi after learning everything. Before Lin Feng left for the United States, Wu Zhaopu returned from Hong Kong.

In the past few days, when Lin Feng was busy acquiring the new wolf network, Wu Zhaopu also went to Hong Kong and signed a contract with Cheung Kong Industrial Group to build the "second shijie" headquarters building. Cheung Kong will provide US$1.5 billion for the construction of the "Second Shijie" headquarters building. All payments will be repaid in installments over a total of 5 years.

In addition to the personal relationship between Lin Feng and Li Zekai, the real reason why Cheung Kong has such favorable conditions is that they also want to open up new fields. Although Cheung Kong has always been mainly engaged in real estate, the tallest building is a 7o-storey apartment. If the Shijie No. 1 Skyscraper can be built this time, the name of the Shijie No. 1 Skyscraper contractor will undoubtedly be extremely helpful to Cheung Kong's reputation and future industry.

Facts have also proved that after Wu Zhaopu signed the contract with Cheung Kong Industrial, Cheung Kong's share price immediately rose by 1.2 Hong Kong dollars, and it is obvious that Hong Kong citizens are extremely proud and look forward to Cheung Kong's ability to undertake the construction of Shijie's first skyscraper. And Li Ka-shing's personal assets also rose by 2 billion Hong Kong dollars in an instant. "Lin Dong, I met Li Ka-shing this time, and he asked me to tell you a word. Wu Zhaopu looked excited when he mentioned Li Ka-shing. For the Chinese rich Li Ka-shing Wu Zhaopu is still extremely respectful and admired. He had never had the opportunity to meet such a Chinese legend before, but this time as the vice president of "Second Shijie", he was excited to see Li Jiacheng. Lin Feng was slightly stunned. "Lin Dong Li Ka-shing asked: Can you still eat?" Wu Zhaopu said.

Lin Feng frowned, not knowing what he meant, but after carefully pondering the method, he knew that Li Ka-shing asked himself whether the "fast food restaurant" could go out of the mainland. Of course, there may be other meanings hidden in it, but now Lin Feng has no interest and time to guess what Li Ka-shing means.

Lin Feng shook his head with a smile and told Wu Zhaopu about his decision to go to the United States again.

"Lin Dong, what about the operation rights of "Magic Baby"? Do you want to talk to Scorwell Enix?" Wu Zhaopu asked. Although at present, "Second Shijie" has purchased the agency rights of "New Wolf Network" for "Magic Baby", but once Scorwell Enix takes back the operation rights of "Magic Baby", then "Second Shijie" will lose 2ooo million in vain. Lin Feng shook his head.

"No, I'm afraid that Yoichi Heda won't talk to us at all. What's more, I decided to win the operation rights of "Magic Baby", not because of this game, but because of the player resources it has. Lin Feng said.

The current weakness of "Second Shijie" lies in the 2D turn-based online game and the 3D turn-based online game. For online game companies, the wider the types of games they operate, the more players will be retained. After all, the interests of online gamers are extremely wide, and in the instant payment model, players' preferences are easy to change, at least they are easily attracted by other games and turn to other games. This is different from that of a single-player game company.

"But if there are no games to play, this part of the player will quickly disappear. And if Skelowell Enix hands it over to another domestic company to represent it, this part of the player will soon fall into the arms of the agency. Wu Zhaopu said helplessly.

"So we're going to open Magic Baby 2 as soon as possible. Lin Feng smiled slyly. "Magic Baby 2?" Wu Zhaopu froze.

"Yes, this game is not complicated, and with our company's game, Jishu talents are enough to complete its game imitation. At that time, it is enough to replace all the copyrighted content. Lin Feng said. This is also Lin Feng's long-term desire to take countermeasures, first win over this part of the players to occupy the 2D turn-based online game market, and then find a way to open a new 2D turn-based game.

Wu Zhaopu nodded. It's a good idea, and it's workable. Later, Lin Feng and Wu Zhaopu discussed the relevant details of "Magic Baby 2" and then left for the United States.

On the plane, Lin Feng carefully thought about the reasons for the failure of the "Phantom" in the United States. First, because the storage capacity is too small, compared to the rich Americans, they are used to the simple "Phantom", that poor capacity needs to be replaced frequently, the mp3 in the memory is no wonder Americans who like simplicity do not like it; second, Stephen Jobs's strategy really strangles the meridians of the "Phantom". "Apple" signed an exclusive licensing agreement with the Recording Association of America, resulting in the "Phantom" without obtaining the licensing agreement, it could not be provided to consumers who bought the Phantom to download mp3, which is undoubtedly useless for consumers who have purchased the "Phantom".

Lin Feng rubbed his temples, and these two problems were not easy to solve. Now, there are faint signs of full-blown madness in the flash market, but not now. As for the Recording Association of America licensing agreement, Lin Feng was even more helpless. Both are difficult problems! What to do?

When Lin Feng received a call from Tan Zhi, he confidently told Tan Zhi to let him wait for him to come, it was just Lin Feng comforting Tan Zhi. As the boss, and he has already heard from Tan Zhi's tone that he has lost confidence and is beginning to move towards the precursor of confidence collapse, Lin Feng must first stabilize Tan Zhi's confidence, otherwise Tan Zhi's confidence will collapse and it will be even more troublesome. However, if I go to the United States and do not come up with a solution to the crisis I am facing, I am afraid that this time the loss will be not small.

Lin Feng didn't care about money, but Tan Zhi's self-confidence. Most of the Jihua this time were personally planned by Tan Zhi to attack the US market, which is also Tan Zhi's idea. If it fails completely, I'm afraid it will be a big blow to Tan Zhi. Lin Feng didn't want the talent he had so hard recruited to be hit by this incident. Although for Tan Zhi, it may not make him collapse, but if it causes yin in his heart, it will be very bad. After thinking about it, Lin Feng arrived in New York.

However, when Lin Feng arrived in New York, he realized that things were far more tricky than he imagined. Under Jobs's unsparing advertising, especially all the advertising campaigns are aimed at the "Phantom", which makes the "Phantom" extremely passive. After all, "Apple" can spend tens of millions of dollars in advertising at one time, but Tan Zhi can't. Of course, Lin Feng also has tens of millions of dollars in advertising now, and Lin Feng also took it out. However, such a hard work made Lin Feng feel that he was very incompetent, and this may not solve the problem. In this strange market in the United States, unless you advertise at a sky-high price that makes everyone jaw-dropping, the "Phantom" is by no means comparable to the "iPod" with the same advertising strategy as "Apple" in the United States. However, in this way, in the United States, the most extreme "eyeball economy" country, there is no large number of advertising "phantoms" plus "ipod" everywhere targeted, and now "phantoms" are a knock-off in the hearts of the American people, a product imitating "iPod", plus "made-in-neta", has always appeared in the United States with third-rate prices and second-rate quality, and the American people are full of distrust and contempt for "phantoms".

But what surprised Lin Feng even more was that Tan Zhi, who was originally half white, was now full of silver and haggard. "Boss, this time I'm too careless, too confident!" Tan Zhi sighed. During this time, in the face of the aggressiveness of the "iPod", Tan Zhi tried his best, but in the end he could only become a loser. This hit Tan Zhi, who has always been very self-assured, and also made his head white in just ten days.

And what is even more miserable now is that when Tan Zhi called Lin Feng before, "Phantom" also sold 2ooo parts, but now they are all returned. Who wants a player who can't download mp3? And Apple's insinuating ads also make these users who bought "Phantom" regret it. Under U.S. consumer law, customers have an unconditional right to return their goods. "It doesn't matter, this time it's Jobs who has the right time, the right place, and the right people, and it's not the defeat of the war!" Lin Feng comforted Tan Zhi and said, "Aren't we very good in the Asian market!" Tan Zhi smiled bitterly. The Asian market is indeed good, but the failure in the American market has made Tan Zhi extremely frustrated. Not being able to succeed in this global financial empire is a failure for Tan Zhi, a complete failure.

Lin Feng also had no choice but to pat Tan Zhi on the shoulder, and then think of a way when he returned to the hotel. However, Lin Feng, who had just arrived at the hotel where Tan Zhi had settled, received an invitation letter. Invitation from Stephen Jobs, President of Apple Inc., about the presentation of the new products of the "iPod" II. Looking at the invitation, Lin Feng frowned and sneered a few times. To go or not to go?