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Hong kong.

Li Guoqing's home.

Li Qing, Li Guoqing, Liao Yiyuan, Luo Chengjie and their respective female companions are holding BBP.

Li Guoqing looked at Liao Yiyuan and said, "Old Liao, you are the oldest, do you want to take a cup first?"

Liao Yiyuan smiled and said: "Come on, let's not come here, it's not easy to call Ah Qing, let's go straight to the point." ”

Luo Jiecheng, who couldn't wait to get down to business, immediately took the opportunity to say: "There are already complaints outside about the fact that "Fast and Furious" has not been released, I think, let's not wait any longer, we should arrange the release of "Fast and Furious" as soon as possible." ”

Luo Jiecheng said this not only because he wanted "Fast and Furious" to be released as soon as possible to reverse Yonggao's current loss of money, but also because there was indeed such a voice from the outside world!

Speaking of which, this is also normal, the Chinese finally came up with such a competitive movie, how could the Chinese not want to hurry up and see what kind of movie it is?

Li Guoqing also said: "Yes, Ah Qing, now everywhere is asking me when "Fast and Furious" will be released." ”

Li Qing smiled and said: "Hey, why are you all coming to me, but you said at the beginning, let "Fast and Furious" gather momentum in North America first, and then release it, and said that it is better to wait until Christmas to release it......

This decision was indeed made by the four of them together.

Li Guoqing and the others postponed the release of "Fast and Furious" in Asia, not only because they wanted to build momentum for "Fast and Furious", but also because they wanted to use "Fast and Furious" to open up the market, in fact, this is the main reason why they invested in "Fast and Furious" in the first place.

But now, the momentum of "Fast and Furious" in North America is getting stronger and stronger, so fierce that they can't hold it back, if they don't let "Fast and Furious" come out, it may backfire!

Li Guoqing said: "I can't wait any longer, if I wait any longer, those courtyard businessmen will be anxious." ”

Li Qing said indifferently: "I'm casual, you just set a release time with Xiuxiu." ”

Luo Jiecheng smiled bitterly: "It's your Li Xiuxiu who insists on advertising for a while, and then let "Fast and Furious" be released, and then we find you out!"

Li Qing was surprised: "Why?"

Seeing that Li Qing's expression didn't look like he was faking, Li Guoqing said, "You don't know?"

Li Qing said: "What do you know? I have been preparing for the filming of "Truman's World" recently, and I have given Li Xiuxiu full authority for the release of "Fast and Furious" in Asia. ”

Liao Yiyuan said: "Li Yatou wants to build up momentum for you, so that the local box office of "Fast and Furious" will surpass "Jurassic Park" in one fell swoop, and make you the first director in Xiangjiang, for this reason, she also forced Xiao Luo to expand the theater ......"

Luo Jie admitted: "The current Yonggao does not have the ability to fully release "Fast and Furious", and he does not blame Li Xiuxiu for this. ”

In just a few words, Li Qing knew that Li Xiuxiu had already done it.

What's going on?

Here's the thing.

As soon as he returned to Xiangjiang, Li Qing heard that the two theaters that originally belonged to Yonggao Cinema Line had expired, and Luo Jiecheng did not renew the lease.

In other words, Yonggao Cinemas, which was already at the bottom, is now weaker.

In fact, Luo Jiecheng is not to blame, really, Xiangjiang movies are too sluggish!

During the period when Li Qing was not in Xiangjiang, Luo Jiecheng also got a lot of movies to be released through various channels, but there was not even a movie with a box office of more than 4 million Hong Kong dollars, which is also one of the reasons why Luo Jiecheng was in a hurry to release "Fast and Furious".

If it's just that Yonggao Cinema Line is facing this situation, the problem is that the whole Xiangjiang is like this!

As a result, all theaters are shrinking, and almost every month there is news of the closure of theaters and theaters!

If the theater and theater are their own, they can still hold on, and wait for the market to pick up, if the theater and theater are rented, it is a loss.

Because the release of "Speed Scandal" in the Chinese New Year file made a lot of money, the Forever Cinema can support it this year, but the problem is that the situation is getting worse and worse, renting, before Li Qing's movie is released, it has always had to be paid, and the rent has to be five years, and the conditions of the other two small theaters are very average in all aspects, so Luo Jie simply did not rent.

Luo Jiecheng's move to reduce the theater chain without authorization sounded the alarm bell for Li Qing!

The box office of Xiangjiang is not much, but it is often the yardstick for buying films in other regions.

Therefore, there must be a stable cinema chain in Hong Kong!

And the most stable cinema chain is your own cinema chain!

Therefore, Li Qing moved his mind to set up a theater chain!

But then again, although "Fast and Furious" was a big hit, the money from Europe and the United States couldn't reach Li Qing for a few months, so it was too reluctant for Li Qing to build a complete theater chain now.

However, it is indeed the best time to establish a cinema chain in Xiangjiang - this wave of real estate adjustment has not passed, and it has caught up with the heavy setback of Xiangjiang films, and it is definitely the cheapest to buy cinemas and cinemas, and there will never be such a good opportunity in the future!

In the end, Li Qing gritted his teeth and asked Li Xiuxiu to come forward to buy four independent theaters, and also bought several buildings around each theater - Li Qing planned to convert these four theaters into multiplex cinemas.

The four cinemas are: Yau Ma Tei Cinema, Fanling Cinema, Jie Nan Cinema and Lamma Island Cinema.

Yau Ma Tei Cinema is located in Yau Ma Tei in Kowloon, Hong Kong, at the junction of Waterloo Road and Reclamation Street, and was a cinema in the pre-war period, and was known as one of the "Five Great Cinemas" at that time.

Located in the heart of the old district, the Yau Ma Tei Cinema was a popular pastime for the nearby Yau Ma Tei dock workers and coachmen, often filling up for movies and Cantonese opera performances.

However, with the change of times, Yau Ma Tei Cinema failed to compete with the new cinemas, so that the business gradually declined.

Yau Ma Tei Cinema originally belonged to the Shaw Brothers Cinema Line, and was later rented by Lei Juekun to join the Golden Princess Cinema Line.

When the Golden Princess Cinema Line was taken over by Chen Rongmei and reorganized into the Jinsheng Cinema Line, Yau Ma Tei was kicked out and joined the Rihuo Cinema Line (a cinema chain specializing in Sei Qing movies).

With the decline of Hong Kong films, this theater that has existed for fifty or sixty years finally can't hold on anymore!

Therefore, under such a general trend, Li Xiuxiu bought it without much effort.

Although the Yau Ma Tei Cinema is old and can even be said to be dilapidated, it covers a large area, and Li Xiuxiu bought the private houses on both sides according to Li Qing's instructions, and it is enough to expand into an independent multiplex cinema in the future.

Nowadays, the New Territories and Lamma Island are two relatively backward places in Heung Kong, and their surroundings are all rural areas with inconvenient transportation, and as the only three cinemas in the two places, Fanling Cinema, Jie Nan Cinema and Lamma Island Cinema are all poorly equipped and very small cinemas.

At present, it seems that the location of Fanling Cinema, Jie Nan Cinema and Lamma Island Cinema is very bad, the number of seats is also very small, the ticket price is low, and the box office revenue of the movie in the off-season is extremely unstable, so it is not interesting to buy.

Even Li Xiuxiu didn't agree with Li Qing to buy these three bargains!

But Li Qing still made a big deal and bought these three dilapidated theaters.

Li Qing bought these three theaters not only because they are cheap, but also for more important reasons:

Although these three theaters have fewer customers and lower ticket prices, these three theaters are all local theaters in a monopoly position.

In other words, as long as there is a movie-going audience in the New Territories and Lamma Island, they will spend money to buy tickets at Fanling Cinema, Jie Nan Cinema and Lamma Island Cinema.

Moreover, in a good period, the attendance rate of these three cinemas is surprisingly high - in the two prime time periods of the agency and the Chinese New Year period, no matter what movies are shown at Fanling Cinema, Jie Nan Cinema and Lamma Island Cinema, they can achieve extremely high ratings.

The most important thing is that as a reborn person, Li Qingke knows very well that soon the New Territories and Lamma Island will become very prosperous.

And many people have feelings for the cinema, and they basically choose the cinema they often go to to watch movies.

Taking a step back, even if these three theaters, including Yau Ma Tei Theater, can't make money for Li Qing, just these four yuan will be enough for Li Qing to earn hundreds of millions in the future.

So, it's a big deal with no losses!

……