Chapter 258: Extreme Luxury

By the way, in addition to this gym, Hong Tao has launched a new membership card in both stores at the same time. —{2}{3}{}{x} This time Hong Tao is considered to have made a bloody investment, he got this membership card is not paper, nor plastic, it is silver! And it is not the appearance of a card, but a bracelet made of silver wire and a small card the size of a postage stamp, a set of two, not only beautifully made, but also a number, when you come to the store to consume, as long as you let the staff look at the number, you can use the money prepaid in advance according to this number.

This is also Hong Tao's idea, he thinks that getting a piece of paper does not reflect the grade of his store at all, and this thing is not easy to put away, easy to break or lose. Simply, he asked Boss Wan to find a special decoration craftsman from Guangdong, and according to the drawings he gave, he created two hundred sets of these things to serve as membership cards.

Any customer who recharges more than 500 yuan at one time will get a free membership and then get these two pieces of silver jewelry. You can wear it on your hand if you want to, or hang it on a key chain or purse, anyway, as long as you have one of them in your hand when you consume, it's no problem. Because whether it is a bracelet or a pendant, there is a small numbered stamp, and when you check out, you can stamp it on the bill, and it will be regarded as a signature.

In addition to some things that must be used by members, such as fitness equipment, fitness dance classes in the future, painless hair removal and tattoo equipment, after having a membership card, you can also spend at will in two or more stores with Lido signs in the future, regardless of geographical restrictions. In addition, when making a reservation, members have priority over non-members.

As for those harmful discounts and coupon rebates, Hong Tao will not consider them for the time being. Now the business is so good without discounts, and only fools will discount it, and the competition will be fierce in the future. You can't use all the tricks at once, you have to squeeze one out from time to time, and then let the competitors run after you, and when you are about to catch up, you take out another one. Toss this a few times. Unless you have a particularly strong opponent, no one will catch up with you, and you have to lead them to mess up the business characteristics, ideas and rhythms.

In fact, Hong Tao made the membership card so complicated. In the early stage, he didn't make money at all, and even lost money, and the cost of the two-piece sterling silver bracelet and pendant alone was close to a hundred yuan, but he still ignored the opposition of Han Yan and Sister Da Ling. Insist on doing what you want. It's not that Hong Tao can't listen to the advice of others. Now, even if the chairman of the Federal Reserve comes to tell him that there is no future in doing so, he will not listen, because this kind of issue is not necessary for Hong Tao to discuss at all.

Making money is no longer the ultimate goal of Hong Tao's chain of beauty and fitness stores, it is just a side effect after playing a thing well. Now there are art stores opened by Guangdong Dagong on the streets of the capital, and competition is coming soon. Hong Tao wants to rush to the arrival of all-round competition, and firmly nail the brand of Lido in the high-end beauty market in Beijing. Not only must we seize the high-end market share as much as possible, but we also have to raise the threshold for entering the high-end market.

The purpose of this is simple. It is to increase the difficulty of entry for later, possible competitors, Hong Tao has no other things, there is a lot of money, he plans to use the money to pile up a line of defense first, if others want to attack in, in addition to the skills that must be had, you have to throw money into it like Hong Tao, at least in this era, it is already a luxury.

"Loser, loser, you can make it, that money will be made up sooner or later!" As Hong Tao's biggest shield, the second master of course can see the whole picture of the new store at the first time, when he saw that Hong Tao made the wolf skin, deer skin, and fox skin he got from a friend in the northeast into a tapestry, seat cushion, chair cover, and carpet, his eyes were about to bleed, if it wasn't for Liu Bai's staring at him, the teapot in his hand would have to be thrown on Hong Tao's head.

Although these furs are not a good thing, they are all wild animal skins of the old forest, and one less is used. If Hong Tao uses it to make a dress or something, he doesn't feel that it is a waste, even if it is made into a cushion, he can bear it, but the whole sheet is spread on the ground for guests to step on to warm their feet, which makes him not understand at all, this is just a shop, and it is used so luxuriously!

"Old man, you have wronged him, I think he designed it very well, at least much better than I imagined, I don't need to go inside to take a closer look, just rush into the door this style, as long as I have time in the future, I am determined to come here, not to mention the same price, that is, the price is more expensive, I am willing to run more of this road, spend more money! Hey, Hong Tao, this time you want to change your shoes, right? Of course, Ms. Jiang is also qualified to enjoy it before the opening, he disdains the second master's pause and beats his chest, and can't wait to go in and take a closer look.

However, as soon as I entered the door, after passing through the two-layer glass door, there was a staircase in front of me, and the steps were covered with wooden floors, and there were two sika deer furs, even the deer's head, but there were no antlers. The strangest thing is that there are two pieces of pisa on both sides and a counter, and there is a large cabinet that reaches to the sky, and the cabinets are all small and small. The well-informed Ms. Jiang quickly guessed that this was supposed to be a place to store shoes for guests, and according to the specifications of the wooden floors and fur carpets inside, it was indeed a bit bad to step on them in shoes.

"Hey, hey, no slippers, just go in barefoot, there are ventilation pipes under the floor, heating in winter, cool water circulation in summer, to ensure comfort. Second master, second grandmother, you two sit down first, and Yanzi and I will help you take off your shoes. Hong Tao said as he took off his shoes, then handed them to a waiter standing behind the counter, took a small sign, and then smiled and asked the second master and Liu Bai to sit down and take off their shoes.

"Oh, it's really slippery, it's just a little hard, Hong Tao, what kind of skin is this?" Sister Da Ling is not good at work, and she doesn't lag behind in a single step, she is the first to take off her shoes, throw them on the counter and run in first, and then lean on a chaise longue, feeling the gray fur under her.

"Wolfskin! You see its head is right behind you. Hong Tao helped her bring the brand of storing shoes, and then said angrily.

"Ahh

"You're really, how scary it is to put such a scary thing here, or is this fox skin comfortable, who sits on that thing! By the way, when will I have that cloak? Seeing that winter is half over, can you let me wear it during the Spring Festival?" Ms. Jiang didn't go over to see the excitement, she picked a chair covered with variegated fox skin and sat down, and felt the smoothness of the fur with her face, and suddenly remembered the fur cloak again.

"It's almost ready, you can wear it for the New Year, you said that you are 3o, and compared with those little girls, wearing skirts in winter, you are not afraid of falling into an old cold leg, what should you do when you get older?" Liu Baishi gave Ms. Jiang an exact answer, but she had a lot of opinions about Ms. Jiang's way of dressing that requires demeanor and not temperature.

"Hey, auntie, who cares so much, enjoy it while you're young, so as not to regret it when you're old, you won't be able to wear it beautifully, and you won't be able to play anymore, even if you're in good health, what's the use." Ms. Jiang's attitude towards life is closer to that of later generations, and she doesn't think about the word old at all.

Since this courtyard is basically square, the building is also square, with the place where you enter the door to change shoes as the dividing line, the small half of the room on the left is the beauty hall, and the large half of the room on the right is the beauty hall and the gym. Compared with the beauty room, the beauty room is more warm, the main colors are wood and pure white, and even the animal fur mats and cushions are white. Once inside, there is a dressing room where customers take off their clothes and change into pure white cotton bathrobes to enter three separate beauty rooms, and if they need to take a shower, there are two separate bathrooms behind the dressing room, not only showers, but also large wooden baths to soak.

Next to the locker room, there is a small door, after entering a corridor, it is the gym, there is only one hall here, there are two treadmills and a multi-functional fitness machine against the wall, and most of the other half of the room is empty, the ground is different from other places, there is no carpet, but a bare wooden floor, there is a whole large mirror on the wall, more than a meter above the ground, and half a circle of wooden handrails.

"Hey, this thing is very good, it can be moved in wind and rain. "The second master was very interested in these two treadmills, and he went up to try them himself.

"What about the dance class that can lose weight and exercise your body?" Ms. Jiang is not interested in this kind of stupid running machine, and she is not interested in the fitness machine that can do various muscle group exercises, and she is very interested in the aerobics that Hong Tao said.

"Haven't you found a suitable coach yet, this thing is not good for ordinary people, I can't fool everyone, so we have to find a professional. Sister Liu, who often comes to our school, said that she knows the students of the dance academy, and she is helping me ask if I can invite a few to come, and she dances here for an hour or two every night, and when the coach is in place, I will start the class, but you still need to exercise your body shape? Hong Tao answered Ms. Jiang's question while not forgetting to praise her, of course, this kind of words are not high. (To be continued......)

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