Chinatown defeated Barcelona 4-1 at the Olympic Stadium in Berlin and successfully defended the Champions League, which detonated the world overnight, and countless fans sang praises for Chinatown.

Whether it is from the process of the game or the final result, Chinatown defeated Barcelona, which not only made Chinatown the first team to successfully defend the Champions League since the reform of the Champions League, but also won the universal recognition of fans all over the world.

Compared with last season, this season Chinatown has become more mature, and the overall strength has improved significantly, especially the midfielders led by Isco, De Bruyne and Pogba, etc., are even more proud of the European giants and are hailed as the team that will usher in a new era in European football.

Head coach Zinedine Zidane is also highly praised.

As a legendary superstar in the past, he led Chinatown to win two Champions League titles in a row as soon as he debuted, and this report card is not inferior to Pep Guardiola that year, and after defeating Barcelona and defending the Champions League, Zidane was still very calm and rational in an interview with the media that the team still has great potential to tap.

'Yes, tonight was destined to be a sleepless night, we broke the Champions League defence curse, but I don't think we're going to stop there, I think we're more than capable of winning a third Champions League, that's our goal and we should work for that. ”

Of course, Zidane's words were still taken out of context, because after that, he said that it would be extremely difficult to win the Champions League for three consecutive years, because all teams would aim for Chinatown.

But it is clear that the media automatically ignored the latter sentence and marked the former sentence to the point.

Three consecutive championships, this is undoubtedly the most attractive hype material for fans.

The successful defense of the Champions League has once again brought Chinatown into the world's attention, and every move has attracted the attention of the media and fans around the world.

After returning to Madrid from Berlin, Germany, the team headed south from Madrid Capital Airport, with fans organising a welcome group along the way, and after arriving in the southern suburbs, it attracted countless fans from the surrounding areas of Madrid to gather in a huge celebratory procession, and finally gathered at the Royal Stadium.

The entire Madrid region is celebrating Chinatown's Champions League defence.

Chinatown has also invested a lot of energy and resources in the team's celebration of defending the Champions League, because the shopping malls and other commercial facilities around the stadium have been completed and will be officially opened this summer, and this huge victory celebration will undoubtedly be the best warm-up.

Driven by the commercial department led by Armando Marcos, Chinatown and other partners have launched a series of championship celebrations with the aim of continuing the enthusiasm of the fans and making the Stadio Real the most popular commercial landmark in the southern suburbs of Madrid.

But at the same time, the news from the outside is also endless.

After winning the championship in Chinatown, the new season of the Champions League has also come to an end.

UEFA officials quickly announced the distribution of prize money for the 2014-2015 Champions League season, in which the total prize money of the Champions League is as high as 900 million euros, a record high, while the prize money of the Europa League is significantly reduced.

This basically reflects the current impression of these two major competitions in European football.

In the Champions League, Chinatown ranks second in European football with a total income of 65 million euros, which includes not only bonuses, but also a share of the prize pool, and because this season's Champions League final is once again won by La Liga teams, Chinatown does not have an advantage in the prize pool.

The real income is the first from the Serie A Inter Milan, due to the overall downturn in Serie A, Inter Milan is a lone show, although the Champions League results are not as good as La Liga teams, but benefiting from the large share of the prize pool, Inter Milan is the best in European football in terms of total income.

La Liga, which also reached the final, won third place with 61 million euros.

Winning the Champions League for two consecutive seasons has made Chinatown a huge amount of money just from the bonus points they have received from UEFA teams, let alone off the pitch.

With Chinatown's successive victories on the court, the operation outside the stadium has also begun to bear fruit.

First of all, the completion and opening of the club's stadium surrounding facilities, which will bring a huge operating income to Chinatown in the coming year, the exact amount of income is not clear, but it is certainly a considerable amount.

The stadium has also been a success, with season tickets still in short supply, as well as loose tickets, especially in the queues for some important matches, even three or five years later.

In terms of business operations, Chinatown has also been a great success, especially after successfully defending its title, and some protracted negotiations have finally come to an end.

A year ago, after the opening of the new stadium, Chinatown began negotiations with Nike and Qatar Airways for the sponsorship of new jerseys and chest advertising respectively, and since the contracts did not expire until 2016, the negotiations were not rushed, and the negotiations were only one year.

Over the past year, European football has undergone tremendous changes.

In the field of jersey sponsorship, Manchester United, which originally belonged to Nike's camp, was poached by Adidas at a sky-high price of 95 million euros per year, which is a huge loss for Nike, because it means that Nike's sponsorship partner in the Premier League is only Manchester City.

As a result, on the one hand, Nike negotiated a contract extension with Manchester City, and on the other hand, it is also actively poaching the corner of Adidas, aiming at the Blues Chelsea, hoping to use the combination of Chelsea and Manchester City to make up for the lack of Manchester United.

But Adidas' attack is clearly not just in the Premier League, but also in La Liga, especially in Chinatown.

In the current La Liga, Nike sponsors the two giants of Atletico Madrid and Barcelona, and Adidas sponsors Real Madrid, but in recent years, Real Madrid's results are not ideal, although it smashed hundreds of millions last year, but the results have not improved.

On the other hand, Chinatown has achieved brilliant results in recent years, especially after winning the Champions League, and the team has stars such as Hazard, Griezmann, Isco, Pogba and De Bruyne.

Since a year ago, the two sides have started contract renewal negotiations, and Nike very much hopes to renew the contract with Chinatown, but the two sides are deadlocked in the negotiation of the specific sponsorship amount and contract terms.

Leaving the Nike logo on the seats at the Royal Stadium was an easy agreement between the two sides, but there was a big disagreement between the two sides on the share of jerseys and footwear sales.

Nike hopes to continue the previous five-fifty split account, but Chinatown is more optimistic about the profits of peripheral products, so it proposes to split the account of shoes and clothing, but all the revenue of non-footwear and clothing categories is owned by Chinatown, and only a small channel fee is paid to Nike.

This is undoubtedly something that Nike cannot fully accept.

They had rejected United because of this clause.

In terms of the specific amount of sponsorship, Armando Marcos believes that Chinatown's market influence in the Middle East, Asia and North America is not lost to other giants, or even higher than Chelsea, so the team's jersey sponsorship amount must exceed Chelsea.

In order to poach the Blues, Nike's sponsorship terms are 65 million euros a year, and Chinatown must be higher than that.

But Nike said that it was unacceptable, because Chinatown sells people every year, although the star-making ability is outstanding, but there are not many superstars in the team, and the rise time is too short, and Nike cannot give an effective guarantee in the team's results, they are only willing to give 40 million euros at most, the same as Real Madrid.

Chinatown believes that Real Madrid's contract was signed many years ago and is no longer in line with the current situation in European football.

The two sides launched a year-long contract renewal negotiation, and Adidas intervened strongly in the middle of the process, until not long ago, Chinatown successfully reached the Champions League final, and after the possibility of defending the title increased, Adidas began to increase its efforts, and Nike panicked.

In the past year, Adidas has signed two blockbuster contracts in a row, the 95 million euro Manchester United will start in 2015, and Bayern Munich's sponsorship contract is also as high as 80 million euros.

After the resumption of negotiations, Chinatown completely took the initiative in the negotiations, with Nike and Adidas both competing for jersey sponsorship in Chinatown, especially after Chinatown defeated Barcelona 4-1 to become the first team to successfully defend the Champions League since the restructuring of the Champions League.

A week later, Chinatown and Nike jointly held a signing ceremony at the Royal Stadium, and Nike successfully renewed the contract with Chinatown at a sky-high price of 100 million euros per year, which once again shocked the world.

100 million euros, more than Manchester United's 95 million euros, can be called the first day of European football.

Although the terms of the contract set a sky-high price, Nike is not stupid, not only in terms of performance, but also in terms of merchandise sales continue to continue the previous 55% ratio, and the contract period has also been extended to 10 years.

When attending the signing ceremony, the president of Nike Europe said in an interview with media reporters that they had estimated the brand influence of Chinatown and the development potential in the next few years, and it is expected that in the next ten years, the two sides will be able to earn more than 3 billion euros in the development of shoes, clothing and peripheral products, a large part of which comes from China.

At the same time, Nike also said that the two sides will further cooperate on the development of the Chinese market, especially in the area of youth training.

Obviously, Nike's signing of Chinatown at a sky-high price is not only about the team itself, but also about the huge Chinese market behind him, after all, in China, Chinatown's influence far exceeds that of all the giants in Europe.

Public opinion was skeptical about Nike's signing, and some even thought it was crazy, but the stock market voted in favor, and Nike's stock price rose by five percent after announcing the sky-high renewal of Chinatown.

And after the team renewed Nike's contract at a sky-high price, the chest advertising sponsorship negotiations also began to come to an end.

Soon, Chinatown once again announced that it had received a sponsorship from Qatar Airways in the Middle East at a sky-high price of 60 million euros per year, and in this five-year sponsorship contract, the fixed sponsorship fee is 55 million, exceeding the 54 million euros of Manchester United's sponsor Chevrolet, and the remaining 5 million euros are paid on a floating basis according to the team's performance.

This contract renewal once again detonated the world, and everyone was shocked by the commercial operation ability and market appeal of Chinatown.

A single jersey brings in a huge 160 million euros a year for Chinatown, but what about other sponsors?

What are the benefits of the new stadium and commercial facilities?

Everyone couldn't believe it, and Marca even made a front-page headline to describe Chinatown as "Money Printing Machine".

But just when everyone was shocked by the signing of two sponsorship contracts in succession by Chinatown, the team once again announced a major decision, with an annual salary of 10 million euros and a liquidated fee of 300 million euros, to renew the team's top superstar Eden Hazard, and at the same time start a new round of contract renewal in the team.

Club incomes have skyrocketed, and players should undoubtedly follow suit.

The renewal of Hazard's contract with an annual salary of 10 million is undoubtedly a declaration to everyone in Chinatown.

From now on, Chinatown will officially enter La Liga,

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