The extremely excellent characteristics of plastic glasses will surely crowd out most of the traditional silicate glasses market, and now Shuhang Optics has taken another important step and finally achieved full product line coverage in the entire glasses market.

Participate in the glasses market more comprehensively, you can naturally get more and greater profits, Wang Zhengguo can predict that 84 years of Shuhang optics will definitely develop rapidly.

Of course, there are two sides to everything, and there are benefits and disadvantages at the same time: "Now that Shuhang has touched the cake of the traditional optical glasses market, it will face all parties to chase and intercept it, so it is necessary to lay out in advance, how to solve it?"

"I have thought about it for a long time, in fact, I came to the imperial capital this time not only to investigate the problem of Damin glasses, you need to know that there are now three time-honored brands selling sunglasses in the country, but I did not investigate all of them, because it is not necessary. ”

There are already many sales of other brands of sunglasses nationwide, and it is impossible for Shuhang to stop the sales of others, and the only way is to continue to improve themselves, so as to continue to maintain Shuhang's leading position in the resin glasses industry.

Tu Zhenying, who has already had experience in the ups and downs of the business sea, plans to make a strange move this time, after all, the rapid development and growth of Shuhang relies on the word "strange", and now to continue this traditional spirit, of course, it should be.

Wang Zhengguo is also a little interested, is it surprisingly successful? You can hear more about it.

"I have discussed with Director Ding that the company is going to advertise on CCTV next year, and we have promoted the sunglasses press conference through newspapers and other channels, and the effect is not bad, so I think that mass consumer goods such as glasses can quickly establish brand influence through advertising. ”

As for the matter of advertising on CCTV, this is not Tu Zhenying's recent thought, and she even had an idea when Shuhang sunglasses were first released, but at that time, sunglasses were in short supply, and advertising would only exacerbate the problem of short supply, so she didn't take action.

Now it is different, the production capacity of Shuhang has been comprehensively improved, and there is even a certain amount of production vacancies and inventory, otherwise it would not choose to carry out the white light myopia glasses project.

The basic production link will not drop the chain, and other competitors around the world continue to appear, and even flock to the top, as the industry leader, of course, it can't be coaxed, and the dynamic video advertising on CCTV is the best first killer move.

As soon as a strong business woman enters her own field, she gushes endlessly: "We have done an analysis, most of the people who can buy and use sunglasses are in good economic conditions at home, and TV is a media means that these people can often come into contact with. ”

Standing up, Wang Zhengguo carefully looked up and down, if this Tu Zhenying is not a traverser, then Wang Zhengguo really has to give a thumbs up, he is definitely a high-end talent!

In the early eighties, I dared to go directly to CCTV to advertise, not to mention anything else, this vision alone is enough to kill more than 95% of the current domestic business managers, not to mention that this is a special comparison and analysis of the overlap between the people who can see the advertisement and the sunglasses consumers, which is definitely a talent.

After seeing Tu Zhenying's hair all over her body, she felt that Wang Zhengguo's gaze made her a little embarrassed: "What's the matter? Do you think my plan to launch an advertisement is not suitable? I think it's okay!"

She knows Wang Zhengguo's business ability, and if Wang Zhengguo feels that it is not suitable, she really has to weigh whether it is necessary to do so, which is an affirmation of someone's business operation ability before.

came back to his senses, immediately denied it, and hurriedly shook his head and waved his hand: "No, no, I think this plan is fine, not only that, but even I fully agree, this is simply a stroke of genius, just this point, next year Shuhang will definitely be able to get rid of other competitors." ”

Jokes, advertisements from CCTV, the effect is really not as simple as bragging, although CCTV's advertising ability really shines when it will not be until the first bid king is unveiled in 94, but it is just as effective now.

As early as 79 years, the Republic had TV commercials, as the economic center of the Republic of the Magic Capital, the local Magic City TV station was the first to announce the acceptance of commercial advertisements in January, followed by the broadcast of the "Ginseng Gui Tonic Wine" advertisement, from this point of view, the republic's wine industry does have a soft spot for advertising.

In January, Modu TV broadcast a commercial for the first time, as the leader of the national TV industry, how can CCTV, sit idly by?

After all, CCTV at this time is losing money year after year, and seeing that there is an opportunity to make money, how can it be missed.

In March 1979, CCTV began to broadcast the advertisement of "Happy Coke", which was not too far behind, and since then, major TV stations have begun to accept commercial advertisements nationwide, but at this time most of them are limited to the field of eating and drinking.

"In this way, our advertising should not only be delivered, but also should be large-scale, multiple waves of advertising bombardment, and we must establish a high-end brand image of Shuhang in a short period of time. ”

Advertising in the 80s was a novelty, and at this time people did not have a deep hatred for advertising, and they did not have much immunity to the routine of advertising bombing, which was almost a very useful routine, absolutely sharp.

As for the advertising content, this is not too demanding, it is all a matter of a few dynamic pictures, and a smooth advertising slogan, which is enough.

It's not that Wang Zhengguo can't come up with high-end creative advertising, but it's completely unnecessary.

Now that everyone is still in the Stone Age, Shu Hang's bronze tools are enough to hang everything, and there is no need to use higher-end iron tools, and that thing is still left until everyone enters the Bronze Age before taking it out, and it can continue to maintain the lead.

determined Shu Hang's TV advertising bombing plan, Wang Zhengguo must be a little ruthless, after all, everyone is not a fool these days, just like after Shu Hang developed sunglasses, other units followed up in half a year.

It is conceivable that after Shu Airlines launched TV commercials, these competitors will definitely follow, before Shu Airlines could not prevent these peers from launching competing products, but now there is a chance to prevent peers from advertising on CCTV.

I also smiled in my heart, and decided to come to a ruthless one: "This time we not only signed this year's advertisement with CCTV, but also signed an additional advertising contract in the later stage, after the expiration of the one-year advertising period, we must have the priority to renew the contract, and CCTV can not broadcast other glasses advertisements, for which we can give more money." ”

It is completely worth spending more money to cut off the possibility of other competitors advertising on CCTV, as long as other competitors are suppressed, this advertising money is completely free of any pressure for Shuhang.