Chapter Seventy-Eight: Reform of the Film Industry Mechanism
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Zhou Xun: "Next, I would like to ask Mr. Lu Deshui to recite a classic Shakespearean monologue for us in English...... I'll be the Rib Sect. ”
Zhou Xun: "Let's get started." ”
Huang Bo: "I often see your face in my dreams, and the most memorable thing for me is your smiling face!"
Weekly News: "To Survive or to Destroy ......"
Wang Qianyuan: "Hahahahahaha......"
Zhou Xun: "...... It's a question worth pondering...... Silent ......"
Huang Bo: "Looking forward to the child coming home, crying silently!"
Zhou Xun: "Silently endure the tyranny of fate, or rise up against the suffering of the world, these two ......"
Huang Bo: "I ......"
Weekly News: "These two ......"
Huang Bo: "My mother is my faith!"
Zhou Xun: "Which of these two behaviors is more noble?" ”
Huang Bo: "Children in the world, with a brave heart, to the good, work hard, my mother, is my faith!"
Zhou Xun: "Dead, asleep, everything is over." ”
Huang Bo: "Mother!"
Zhou Xun: "If in this kind of sleep, the trauma in our hearts can disappear from now on, it is the ending we can't ask for, and we are done." ”
Liu Hua: "Teacher Lu Deshui, you are really in your original form. ”
Wang Qingxiang: "Commissioner, this matter has nothing to do with him, I'll take care of it." ”
Wang Qianyuan: "No, we have to carry it together!"
Liu Hua: "What's the noise, can you bear it?"
Liu Hua: "Here, only Mr. Lu Deshui has the qualifications and ability to resist the banner of revitalizing China's rural education!"
"Click!"
Li Qing stopped everyone's performance.
The movie "Donkey Gets Water" is too dark, and there is almost no real "good person" among the characters who appear, including Zhang Yiman, of course, the debauched Zhang Yiman can be regarded as a good person compared to others, therefore, if there is no comedy shock, Li Qing is afraid that the audience will leave the cinema if they can't stand the film, so Li Qing attaches great importance to the most absurd and funny scene in the whole film.
OK!
They did a good job in Zhouxun, especially Huang Bo, who performed so well!
At the beginning, let Huang Bo play the coppersmith, Li Qing was actually very worried that Huang Bo could not control the language part, and thought about it, if it didn't work, he would lip-sync, and then find someone to dub later, you must know that the coppersmith in the previous life "Donkey Gets Water" Aruna is an authentic Mongolian, and later thought that Huang Bo could even speak XJ words so slippery in "No Man's Land", Li Qing asked Huang Bo to practice by himself. I gave it a try, but I didn't expect Huang Bo to be not only an acting genius, but also a language genius, and it only took more than a month to speak authentic Mongolian (only those few Mongolian lines)!
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Before this year, that is, before 1993, the structure of China's film industry was established in imitation of the former Soviet Union in the 50s of the last century, and its basic characteristics were the integration of government and enterprise in the production and distribution of films, and the production and distribution of films for screening in accordance with the directive plan and targets -- the central government set up a China Film Distribution and Projection Company, and the local government set up a first-level film distribution and projection company, thus forming a distribution and projection system under vertical management from the central to the local level. In addition, because the local distribution and projection companies are all administratively managed by the local government, it constitutes a typical "combination of sections and blocks" model.
The combination of various sectors is a condition for the implementation of universal screening throughout the country in addition to ensuring economic interests in the era of planned economy, which is conducive to each performing its own duties and ensuring supply.
Since China Film is the only company in the country with independent distribution rights, all the film distribution of the studio is handed over to China Film Company for unified purchase and sales.
After the glorious implementation of universal screening throughout the country during the planned economy era, the drawbacks of this kind of administrative and non-market-oriented operating mechanism have gradually become apparent with the deepening of reform and opening up.
Specifically, due to the situation of administrative "separation", film enterprises have clear hierarchies and lack of horizontal integration, making it difficult to form a unified and open film market with orderly competition across the country.
At the same time, film production enterprises do not have the autonomy to operate their enterprises, the films they produce cannot directly face the market, and the provincial companies do not have the right to purchase and distribute their own films.
Although the year before last, that is, in 1991, the national screening revenue was close to 2.2 billion yuan, setting a record in the history of new Chinese films, the contradiction between the producers and the provincial film companies and the China Film Co., Ltd., which purchased and sold the films in a unified manner, became increasingly conspicuous -- because the production enterprises could not directly face the market and there were too many distribution links, their income could no longer maintain production. However, the provincial-level companies have demanded the implementation of local self-purchase and issuance rights, so that the provincial-level companies can truly realize "independent operation and independent accounting".
As a result of this situation, several important business indicators of the film industry began to decline -- last year, that is, in 1992, the number of audiences dropped sharply from 14.4 billion in the previous year to 10.5 billion, and the distribution and screening revenues decreased by 17.9 percent and 15.7 percent respectively compared with the previous year.
The distribution of benefits between production and distribution is even more irrational -- last year, the national screening income was 199 billion yuan, while the production income was only 168 billion yuan, less than one-tenth of the total income, and the production was difficult to sustain.
Combined with these circumstances, the Ministry of Radio, Film and Television issued the "Several Opinions on Deepening the Reform of the Film Industry Mechanism at Present".
The basic spirit of this document, which is called "Document No. 3" by the film industry, is that film production, distribution, and screening enterprises must adapt themselves to the market economic system, change the "unified purchase and sales" of films under the planned economy over the past 40 years, and adjust the irrational situation of economic distribution among production, distribution, and screening.
The main reforms are:
1. The unified distribution of domestic feature films by China Film will be changed to the direct meeting of each production unit with local distribution units (imported films will still be distributed by China Film Company to companies in various provinces, municipalities and autonomous regions);
2. Film ticket prices should be liberalized in principle, and the specific control should be controlled by local governments.
Under such a premise, the film "The Lion King", co-produced by Kyoto Film Studio and Xiangjiang, obtained nearly one million yuan from the Modu Film Market for the first time in a direct transaction with the newly established film joint-stock company in the country, Modu Yongle Film and Television Co., Ltd., which was unthinkable in the past.
But—
Although the national monopoly of China Film's domestic films has been broken, the situation of exclusive operation, monopoly distribution and too many intermediate links in the exclusive operation of provincial companies in their own administrative areas is still widespread.
In the past, studios faced China Film with one monopoly, but now they have to face 32 local monopolies.
Negotiations between studios and distribution companies are still "one-to-one" and still unequal.
In other words, this year, the mainland film market has finally begun to reform, but because the distribution system is not yet mature, the current mainland film market is still equal to nothing, therefore, after various considerations, Li Qing set the release market for "Donkey Gets Water" in Xiangjiang, not the mainland, and has begun to look for theaters in Xiangjiang.
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