Chapter 571: Dismal Sales
The Strus flagship store is said to be a flagship store, and the store area is actually not large. It's only about 400 square meters.
Towards noon, the doors of the store were still closed. Link, Martha, and Carrick were already inside, though.
Link took Hannah's hand, looked through the glass at the scattered crowd outside the door, and said, "It looks a little bleak." "There won't be more than 50 people outside the door, and it seems that the media accounts for more than half.
Carrick didn't care, and said, "That's those people who don't know the goods." They don't buy it's their loss. ”
Martha had worked with him for months, and now she had lost the urge to roll her eyes. She explained to Link: "We've done what we can. Product launches and advertisements were rolled out across the United States, and Hollywood stars were invited to endorse them. I guess this situation is because we are a new product. I believe that when our products have a good reputation, the situation will be reversed. ”
Martha was well aware of the excellence of Strus's phone and was confident that it would become a popular mobile phone for Americans.
Link glanced at the clerk who was not in a very high mood, smiled and said, "I hope that's the case!" He paused, then added. "Maybe we need to suffer losses for a while. ”
Because it was a new product, Strus couldn't find too many agents, and for the time being, sales could only rely on online sales and specialty stores in major cities in the United States. Even the flagship store is so deserted, and online sales may not be much better.
It is foreseeable that its sales profits may not even be able to earn back the operating costs of specialty stores.
Martha nodded and said, "We are mentally prepared like that. She glanced out the door again, but couldn't find any more people waiting outside the door. She didn't say it, but she was definitely disappointed in her heart. She poured her heart and soul into Strus. And now that she is the president, if the performance is not good, it means that she has failed. However, she is not a commercial fledgling, and she can still bear this psychological gap. "We have applied for sales licenses from European and Asian countries. Perhaps after the good reputation of the United States came out, it just became a boost for sales in those two regions. ”
Link nodded and said, "If that's the case, of course it's best." ”
"But what are your plans for the future?"
Actually, he wasn't too disappointed.
Before that, he also thought about hot sales. Although the gap between reality and imagination is a little bigger, he also admits that this is a normal scene.
A new product wants to be highly sought-after, that's too idealistic.
Strus was unknown before, and if you want people to believe that Strus is good enough, word of mouth can only rely on accumulation. And he is still very assured of the quality of the mobile phone.
He believes that as long as it is good, it will not be buried.
Martha does have follow-up publicity plans. She said: "We have registered an official account on Facebook for users to give feedback. At the same time, the public relations department will also pay attention to the online evaluation of Strus's mobile phone. Reviews will be dealt with accordingly. If it's a good review, we'll reprint it. Of course, we will also invite some celebrities or celebrities to make some reviews about our products. ”
The first few ways she said to promote it weren't much. The last mentioned invitation to celebrities to make evaluations is actually to make people publish some advertorials. It costs money.
But he had no reason to object to such a good approach. He laughed and said, "Maybe we can give some celebrities or celebrities a free trial of a mobile phone." That gives them a more direct experience. ”
Martha nodded and said with a smile, "We will." In fact, we made some special editions. It is specially designed to try it out for valued customers. ”
The so-called trial is actually giving. But they can't give it away, or it might amount to bribery. Trials, on the other hand, can be said to allow these people to experience the product so that the people who try it can make a more accurate evaluation.
Therefore, those trial versions of mobile phones cannot be used by administrative staff.
Link thought for a moment and said, "Can you give me some?"
"We've customized fifteen exclusive editions. Martha and I each use one. There are thirteen more left, and you can take them all. ”
Link nodded and said, "I'll do it all." "The anti-eavesdropping features of the exclusive version are definitely even stronger. He and Jessica both need one, Douglas needs one, Snapton needs one, Rosen's Ari needs one, and the Iron Tigers in Peru need one. Neil, Claire, Fren, and others also need one. And Tiger needs one too. Maybe more, but maybe when he thinks someone needs a phone like that.
At this time, the store manager came over and reminded them, "Mr. Hans, president, director. Time's up. ”
Link glanced at the wall clock on the wall, and sure enough, it was already twelve o'clock. But he didn't speak. Martha is the protagonist today.
She said to the store manager, "Let's get everyone in their seats!" ”
Martha didn't invite celebrities or play any tricks, she said a few words of welcome at the door, and then the three of them cut the ribbon and opened.
The red cloth was cut and the doors of the specialty stores were opened.
When Link and the others turned around and walked into the store, the people outside followed, and the store was a lot more crowded.
There seem to be more reporters than Link previously thought. Today's journalists don't need to hold microphones or cameras, a small cell phone can replace them. So, there are some reporters who he really didn't see just now.
However, Link can see them as a potential customer group.
After the ribbon cutting, the reporters gathered around Martha and Carrick for interviews. He has bodyguards by his side, and he's notoriously difficult to interview, and reporters don't seem to want to hit a wall with him. So he had nothing to do.
Tiger and three bodyguards followed him, holding his daughter's hand, trying to try out the phones in the customer experience area, which he hadn't been here for a long time and hadn't had time to use.
He picked up a mockup and took a picture of Hannah, and it felt very clear, not only was the pixel high, but the phone's reaction time was also very fast, unlike the slight delay of other phones. It feels exactly like a point-and-shoot camera.
He held the phone to the distance and found that the phone had a tuning function, and the stabilization ability of long-distance shooting was also very strong. Of course, shooting from a distance is a bit delayed.
"Mr. Hans, I'm a reporter for Huazhou News. Can you give me a few minutes?"
Link didn't expect that there would be anyone who wasn't afraid of hitting a wall.
The reporter who wanted to interview Link was a young man in his twenties, and it could be seen that he was still a little immature and should be a newcomer.
Link smiled and waved lightly at the bodyguard who was holding people back. The reporter took two gratefully steps closer and said, "Mr. Hans, thank you very much for accepting my interview. I'm Jamie James, a reporter for The Washington News. Mr. Hans, what do you expect from the Strus phone?"
Link listened to him ask such a stupid question, and said, "Of course, my expectation is that the hotter the better." Also, I'll just answer you three questions. That doesn't count. So you have three more chances to ask questions. ”
Jamie James also realized that he had asked a question that was below level. He looked embarrassed and said, "Thank you!"
He paused for a moment and thought of a slightly leveled question: "Mr. Hans, we all know that your business is mainly about investing in food. Even if it's the media you invest in, it's to promote your food ideas. So what motivated you to get into the electronics industry?"
Link said with a smile: "I'm a businessman, and if I see a business opportunity in a certain industry, I certainly don't want to miss the investment opportunity. The mobile phone industry is essentially a relatively luxurious consumable. Of course, this luxury has actually become a daily necessity for people. For example, Jamie, it is impossible for you to leave your mobile phone for both work and life. And I think Strus is one of the best mobile phones at the moment, which allows users to get more enjoyment and service. As a businessman, it is a blessing to be able to make money while providing a better experience to your customers. So I invested in this project. ”
"I just spent a few minutes trying out one of the mobile phones. I've found that some features are really better than most of the brands on the market. But I personally feel that if it says it is the best, it is not convincing enough. Does it have more prominent features that I haven't noticed?"
"What makes it stand out is that it's more intelligent. If you haven't explored it, it's hard to experience the excellence of it. If you are interested, you can ask a salesman to do a detailed introduction and demonstration for you. ”
"oo~cool!" he was saying when a hip-hop youth cried out at another counter. A salesman is introducing and demonstrating the energy supply for a mobile phone. "It can automatically detect and fix software vulnerabilities, and it can also proactively prevent personal information leakage. It's incredible. ”
Nowadays, online payment is one of the main means of payment, and of course, the security of personal information on mobile phones is also receiving more and more attention. However, the main means of protection now is by firewalls, which are passive.
Strus, on the other hand, relies on a core program that actively scans for information sources and filters out to prevent the leakage of certain important information. This is also an important selling point.
It seems that young people also like this kind of function.
Link smiled and said to Jamie James, "Look, I suggest you explore its merits as well." Maybe you'll be more than happy to pay your credit card bill for it. ”
Jamie James laughed and said, "I definitely will." I can't miss the last question, though. This is a very rare opportunity. You know, I'm lucky to have an interview with you. Today is definitely my lucky day. ”
"Well, one last question!"
"I find that you are very confident in a brand. However, I found that several different models of Strus mobile phones are not competitive with other brands in terms of price. Especially brands from China. Do you think it can snatch the market share that you are satisfied with under the onslaught of Chinese mobile phones?"
Link said with a smile: "There is an old saying in China: you get what you pay for! Although its price is relatively high, we are not targeting the high-end market. Strus' quality and functionality are among the best among existing mobile phone brands. The cost is of course higher. We don't keep coming out with new models. If you buy a mobile phone of another brand, it may feel outdated after half a year, or there is a new model of mobile phone of the same brand that tempts you to buy it. But Strus won't. Whether it is the battery or itself, it can be used normally for more than three years. In this way, the price does not seem high. Isn't it?"
Jamie James didn't ask for any more questions: "Again you can be interviewed by me." Maybe I should interview a few people who have experienced it. Then go and experience their excellence even further. ”