Two distinguished guests arrived at the Santiago Bernabéu Stadium in Madrid, Spain. Pen, fun, pavilion www. biquge。 info

Real Madrid even sent in Sanchez, the head of commercial operations, to welcome them into the high-level conference hall at the Bernabeu Stadium, where the club's president, Calderón, and general manager, Mijatovic, had been waiting for a long time.

"Welcome to the Bernabeu, Mr. Weigel, Mr. Runo. ”

"It's our pleasure. ”

The two are Günter Weigel, head of football affairs at Adidas, and Jan Runo, head of global public relations at Adidas.

As the number one sponsor of Real Madrid, the heads of the two departments of Adidas visited the Bernabeu at the same time, which is a rare event that Real Madrid has not seen in recent years, so Real Madrid attaches great importance to it.

After a brief greeting and politeness, the host and guest sat down.

"You two must be visiting the Bernabeu for the first time, so I'll show you both around, especially our Hall of Honor. Calderon chuckled, and was smug at the mention of the Hall of Honor.

Real Madrid's number of trophies is second to none in the entire European football scene.

Unexpectedly, as soon as he finished speaking, Jan Runo smiled, "This is the second time, the last time I came for Beckham's transfer, although it has been four years, it shouldn't have changed much." ”

A simple sentence, but everyone in Real Madrid couldn't help but feel a little embarrassed.

David Beckham joined Real Madrid in 2003 and since then, the Bernabeu has not been able to add a significant trophy to their trophy, both in Spain and in the Champions League.

Even in the domestic league, Real Madrid have been suppressed by Barcelona and their rivals Atletico Madrid.

From this sentence, it is enough to see that the two high-level leaders of Adidas came together for a reason.

"Let's get straight to the point. Günter Weigel is more direct and straightforward, "We came here to find out if the rumors from the outside world are true. ”

Hearing Günter Weigel's tone so tough, Calderon and Mijatovic and others couldn't help but be secretly surprised.

It's time to come.

But when it's time to pretend to be stupid, you still have to continue to pretend to be stupid.

"I wonder what Mr. Weigel means by rumors?" Mijatovic asked with a smile.

Gaunt Weigel frowned, "Do you want me to make this clearer? Of course, it's about the rumors of your internal rectification, you have sold a Ronaldo, you shouldn't tell me that there is no such thing, right?"

This news has indeed caused a stir throughout Spain and even around the world in the past period.

The reason for the incident was that Mijatovic publicly stated in an interview with Radio Serre that neither he nor coach Capello would trust those who had a sense of responsibility, and that Real Madrid players who did not meet the requirements would not rule out being purged from the team.

Mijatovic said this because Real Madrid had a poor first half, the management was unhappy with the team's performance, and they did decisively purge Ronaldo afterwards.

Not only that, the club's management also resolutely banned Beckham, who refused to renew his contract with the club.

The whole thing has caused great repercussions in the Real Madrid team, and it can even be said that people are panicking, because who is responsible, who is not responsible, how to look at it, and who will judge?

But after purging Ronaldo and banning Beckham, the galaxy battleship in Real Madrid's most glorious period has long fallen apart, coupled with Zidane's retirement, Figo's departure, Robert Carlos's aging, and the most brilliant superstars of the year have long since declined, and Real Madrid's commercial value has also shrunk significantly.

You must know that the sponsorship contract with Adidas that Real Madrid is now executing was signed in 2004, when the Galaxy Battleship was at its brightest, and ended in 2008.

It can be said that the management has long been mentally prepared for this.

"It is, Mr. Weigel. Mijatovic honestly admitted, "but definitely not as serious as the outside world rumors, especially after the sale of Ronaldo." ”

This is also something that Adidas is not very satisfied with.

Ronaldo's sponsor is Nike, when Real Madrid poached Ronaldo from the Nike-sponsored Inter Milan team, the sponsor Adidas contributed a lot, purely to seize the market with Nike.

Everyone knows that Ronaldo is wearing an Adidas jersey despite wearing Nike boots, which has led to Nike's investment in Ronaldo being more like advertising for Adidas.

The same is true of David Beckham and Barcelona's Lionel Messi.

When Real Madrid wanted to clean Ronaldo, they did not communicate with Adidas in advance, and even almost sent Ronaldo back to Inter Milan at one point, which was absolutely unacceptable to Adidas.

Although Ronaldo has passed his prime, he is still one of the greatest stars in football history.

"Mr. Weigl, Mr. Runo, you all know professional football very well, you should know very well that the reason why our team has been sluggish in the past few years is because of the lack of internal discipline, and this season we invited Capello to coach the team to reorganize the team, but from the first half, the effect is not obvious, so we decided to rectify the situation. ”

Speaking of this, Mijatovic also had a helpless expression, "But unfortunately, many of our high-level discussions have been leaked by the media, which has caused a lot of controversy, but please believe that the situation is still under control." ”

Dressing room riots have occurred twice in the Real Madrid squad in the past few years, once under Camacho and once under Luxemberg, so Mijatovic was very decisive this time.

"What about Beckham?" asked Jan Runo with concern.

The two of them have just made it clear that Beckham was introduced by Adidas, and even his No. 23 jersey was chosen by Adidas in order to compete with Nike's Jordan brand.

Unlike superstars such as Figo, Ronaldo, and Zidane, Beckham has been in quite good form so far, but he was banned by the club because of contract renewal issues, which made Adidas have to intervene to understand the situation.

"We've been working hard at the club and we're really keen to get a contract extension with him and we've offered quite generous terms, but Beckham has been reluctant to compromise on some of the terms and that has led to the breakdown of our contract renewal talks. ”

Mijatovic said this, and the words changed, "But I can guarantee that we have never blocked Beckham, and it is completely up to head coach Capello to arrange who to play, and we will not interfere." ”

Is it?

Both Günter Weigel and Jan Runo were deeply skeptical of Mijatovic's statement.

According to the information they obtained, the main reason why Real Madrid and Beckham did not negotiate is that they did not negotiate on image rights, and the current management refuses to fulfill Florentino's promise to return 50% of Beckham's image rights, because everyone knows Beckham's commercial value.

In fact, Adidas has long heard about the practices of the current management of Real Madrid, especially Calderón and Mijatovic, who have been cleaning up the traces of the Florentino period on the one hand, but on the other hand, they are using Florentino's old golden signs to recklessly enrich themselves, especially brand licensing.

Adidas is very dissatisfied with this set of practices of Real Madrid's new management.

However, due to the current situation in La Liga, Barcelona and Atletico Madrid are both sponsored by Nike, and Adidas can barely compete with its opponents only by clinging to Real Madrid.

But in terms of sponsorship fees......

Mijatovic has been paying attention to the faces of the two heads of Adidas departments, and he knows better than anyone that these two people determine Real Madrid's sponsorship fee of tens of millions of euros a year, and he is also aware of the situation that the team is facing.

'Mr. Weigel, Mr. Runo, to be honest, not only are you not happy with the current situation of the team, but we are also very unhappy with the current situation, but I have spoken to the manager Fabio Capello and the players in the team and they are very confident that they will be able to ...... at the Bernabeu Hit...... Fail...... High...... Cold!"

"What?" said Weigel and Runo, both in shock.

"Defeat Gao Han?"

But soon, the two of them shook their heads and laughed, "This can't be!"

"How could it not be?" Mijatovic asked rhetorically.

"Fabio Capello personally assured me, you should know that during his time in Serie A, he had a few fights against Gao Han, he knew Gao Han very well, and Inter Milan was good at attacking, Capello was good at defending, we were playing at home again, I think you should know very well that at the Bernabeu Stadium, anything is possible. ”

The Bernabeu Stadium is indeed the most difficult fortress in world football to be breached by the visiting team, especially under the tutelage of Capello, the best tactician at defense, it is really impossible to say that Inter Milan can restrain the cold.

Defeat, maybe a little too much, but hold on to a draw, then it's really possible.

Gao Han's sponsor is Nike, and Adidas has not been very good, if this time it can really beat, no, even just need to draw Gao Han's Inter Milan, it will definitely make the world a sensation.

Günter Weigl and Jan Runo are both senior executives at Adidas, and they know better than anyone that Real Madrid can really do it, and it will definitely be a great help for Adidas.

They heard that Nike is going to sign a huge sponsorship contract with Gao Han, and it will be interesting if Gao Han's all-winning golden body is broken at this time!

"You ...... Are you sure?" asked Günter Weigel cautiously.

Mijatovic rolled his eyes and smiled: "Frankly, it's a bit difficult to beat, half vs. half, but if you want to hold on to a draw, I think it's still very possible." ”

Günter Weigl and Jan Runo looked at each other for a moment, but finally believed Mijatovic's words.

Real Madrid is famous, and it is at the Bernabeu Stadium, and there is the tactician Capello in charge, if you really have to defend it strictly, there is still a great possibility of a draw.

Even if Gao Han is really so magical, Inter Milan under his hand is not omnipotent in the end, especially when facing an iron wall.

Throughout the past few years, the team coached by Gao Han has not suffered a situation where they have almost been forced to draw.

Thinking of this, Günter Weigel immediately made a decision.

"Okay, as long as you can draw with Inter Milan, we can talk about everything!"

This draw alone was worth a year's worth of Adidas' sponsorship to Real Madrid.