Chapter 127: Crazy Celebration (Subscription Request!!)
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Li Qing proposed the condition of supply at a fixed agreement price, that is, to share the monopoly profits of the decoding chip market from Texas Instruments, which should have been the right shared by Wan Yan from Scober, but unfortunately Wan Yan did not seize the opportunity.
How much soup Li Qing can share from TI can see the development potential of Mengzu Electronics in the past two or three years, and Texas Instruments will never supply without restrictions.
In addition, Li Qing's proposal to order 5 million new-generation decoding chips with Texas Instruments at a price of 20 US dollars per piece is bound to be impossible to get in full, and even if it can be obtained, there must be additional conditions.
All of this needs to be negotiated.
For four days in a row, Li Qing went to the headquarters of Texas Instruments to visit Trollope, and talked with Trollope about his dream of being a Chinese DVD player brand, how to do channels, his analysis and judgment of the market, and his insights and thoughts on the market, and then began to negotiate with Texas Instruments.
At this time, the essence of a company can be seen.
Texas Instruments sent a team of 12 negotiators to negotiate with Li Qing.
On Li Qing's side, there are only two people, Li Qing and Theron - Yu Shaoyuan is handing over the 35th factory to the Luwan District Government, and he has to preside over the construction of the new factory, and he also has to write the management plan of the new factory, so he is so busy that he can't come to the back of the head to participate in the negotiation with Texas, and not only can he not come, Li Qing also arranged an assistant for him (Li Qing took the opportunity to lose Liu Yan's brother Liu Gaohang to Yu Shaoyuan). Du Zishi is in the research and development of the abbot Dream Clan's VCD, although he is not as busy as Yu Shaoyuan, but his task is heavier than Yu Shaoyuan, there is no product, Li Qing and Yu Shaoyuan have to work in vain in the end.
Because the negotiation team is not good, in terms of negotiation skills, Li Qing's side can be said to be completely crushed by Texas Instruments.
In order to achieve the desired results, Li Qing spent a lot of effort to find a company that is also researching decoding chips - ESS Technology Company, and when the negotiations reached an impasse, Li Qingming said that if Texas Instruments could not give the conditions he wanted, he would cooperate with ESS.
Li Qing is purely scaring Texas Instruments, ESS is indeed researching decoding chips, but when Scober sold the first generation of decoding chip technology to Texas Instruments, it has been agreed that this technology cannot be sold to a third party, that is to say, ESS is completely researched from scratch, and the strength of ESS is far from being comparable with Texas Instruments.
Li Qing can't wait so long for ESS, if he only enters the DVD player market at that time, Li Qing's statement that he will occupy at least half of the DVD player market will really become a joke.
Texas Instruments didn't fail to see that Li Qing was using ESS as a bargaining chip, and it was unlikely that he would cooperate with ESS.
However, if there is a solution for the decoding chip technology in Li Qing's hand, the research and development speed of ESS will be greatly accelerated, if Texas Instruments does not give up the decoding chip market, there may be a situation where Scottber, Texas Instruments, and ESS compete for the decoding chip market, in that case, the monopoly may be broken, and even a price war will occur, and then the windfall profits of the decoding chip will be ruined.
Although it is difficult to judge the value of the decoding chip technology solution in Li Qing's hands, in any case, to be able to share this market with the two Scobbers is naturally a scene that Texas Instruments is willing to see, ESS will need at least two to three years to develop decoding chips with its own technology, during this time, Texas Instruments and Scober can use the technical advantages in their hands to set up technical barriers for ESS again, and delay the entry of the third supplier until after 98 years.
Except for Li Qing, no one can accurately judge how big the market for DVD players is - in the whole 94 years, only 20,000 DVD players were sold in China, and the situation in 95 years is definitely far better than 94 years, but how good it is, it is too early to make a judgment, in 96 years, the total sales of DVD players will not be less than 2 million units, and in 97 years, the total sales of DVD players suddenly exploded to more than 10 million units!
In the case that Li Qing could find a second buyer, Texas Instruments and Li Qing quickly negotiated the terms of cooperation.
This is a fairly open-ended treaty, and the agreed price of Texas Instruments' supply to Dream Electronics does not exceed 60 percent of the agreed price between Texas Instruments and Scober, but when the third company squeezes into the decoder chip market, and Scober and Texas Instruments occupy less than 90 percent of the market share of decoder chips, the negotiated price reverts to the current market price, but the supply does not exceed one-third of the total production of Texas Instruments' decoder chips.
In addition, Li Qing's desire to buy 500 pieces of new-generation decoding chips at a price of $20 per piece was not exactly what Li Qing wanted, and the two sides talked many times, and the final result was: From October '94 to September '95, Texas Instruments sold 200,000 pieces of new-generation decoding chips to Mengzu Electronics Company at a price of $25 per piece every month, and the additional supply had to be at the above price.
In order to persuade Li Qing to increase the unit price of the decoder chip and reduce the total supply of the decoder chip, Texas Instruments made a big concession in terms of payment - allowing Li Qing to make an advance payment in one quarter, and Li Qing only needs to pay 10% of the advance payment, and then pay the balance when the goods are delivered.
From this point, it can be seen that the Texas Instruments family has the courage to do a great job, and they did not completely give up the windfall profits because they wanted to avoid risks.
One of the most important things for Li Qing is that Texas Instruments invites three engineers from Dream Electronics to participate in the development of decoding chips every year, and Dream Electronics gives up its request for patent rights for decoding chips.
Li Qing knows that at present, Mengzu Electronics is far from being qualified to ask for the sharing of patent rights with Texas Instruments, and the reason why Texas Instruments agreed to invite engineers from Mengzu Electronics is to quickly interpret the technical solution proposed by Mengzu Electronics, and for Mengzu Electronics, it can use Texas Instruments to cultivate excellent professionals.
The technical solution of the whole machine developed by Mengzu Electronics needs to be open to Texas Instruments, of course, Li Qing will not open his own technology to Scober for free like Wan Yan.
It's hard to say who is more interested in the content of the contract, but considering the huge difference between Dream Electronics and Texas Instruments, the meaning of this contract is as exciting as the equal treaty signed between Java and the British Empire in the era of imperialism.
So much so that when Li Qing and Trollope finished signing, Theron, who participated in the negotiation throughout the whole process, was so excited that he took the initiative to pounce on Li Qing!
Theron is so active, Li Qing, the evil ghost who has been thinking about Theron for many days, can still retreat?
While hugging Theron, Li Qing kissed Theron directly!
Just now, Theron was really just excited!
Which Cheng thought, Li Qing actually "misunderstood"!
So much so that Theron, who was in a very special situation, stiffened his body!
However, under Li Qing's superb skills, Theron slowly let go, and then responded to Li Qing fiercely while shedding tears of excitement!
The surrounding Trollope and others all watched Li Qing and Theron celebrate with smiles on their faces, as a small company with an unknown name, it should be crazy to celebrate with such a big success!
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