Yao Hong, what do they think, Li Dong doesn't have time to care now. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

He is now focusing on the mall, which is the first large-scale event since its launch in May.

There is a lack of experience in this area from afar, and there are many problems in the middle of an event planning.

On the evening of the 29th, Li Dong held a team meeting in the mall overnight.

At the beginning of the meeting, Liu Hong, as the main person in charge of the technical department, said loudly: "Mr. Li, Mr. Shen, there is only one main problem now, whether the geographical restrictions should be canceled!"

Liu Hong coughed lightly and continued: "As soon as the activities of the past two days came out, the effect was beyond our expectations.

But as soon as our geographical restrictions appeared, there was a lot of scolding on the Internet.

Customer forums and customer service calls were almost paralyzed, and many people threatened to sue us for regional discrimination.

The mainstream of e-commerce happens to be the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, and now we exclude them, which has a very bad impact.

Many people have left messages saying that if this event does not cover them, they will boycott distant malls even if the mall enters these cities in the future. ”

As soon as Liu Hong finished speaking, someone immediately answered: "The situation is similar to what Manager Liu said, or even more serious." Not only are these uncovered users dissatisfied, but even our customers in East China are also dissatisfied. ”

Li Dong frowned and said: "I can understand that other places are dissatisfied, why are customers in East China dissatisfied?"

"The main problem is the house, many people say that it is very unfair that we are only limited to the house in Pingchuan. They suggested that whoever grabbed a house could provide them with a property in the local area. ”

Li Dong said angrily: "One by one, I really don't have to worry about salty radishes! Whether I can grab the house or not is a problem, and now I start to think about this, don't you take care of them, besides, don't I already give a plan if you don't want a house?"

300,000 in cash, this is not a small amount, I want to buy a house and buy it myself!"

After saying this, Li Dong continued to ask Liu Hongdao: "Continue to the question just now, what do you think about geographical restrictions?"

Liu Hong was a little embarrassed: "We naturally want to open a national channel, but there are many problems. If these problems are not solved, it will be of no use to open a nationwide channel, and perhaps it will undermine our overall goal, and the gains will outweigh the losses. ”

"You talk about it first, what are the difficulties, let's discuss and see if we can overcome them. ”

If he can take this opportunity to open a nationwide mall channel, Li Dong is naturally happy to see it.

But the problem is that things are not so simple, if it is as simple as a single sentence, Li Dong does not need to worry.

Liu Hong organized the language for a while before saying: "There are four main problems in opening up national channels, and if these four problems are not solved, we will not be able to achieve this goal in the short term." ”

"Tell me a little bit. ”

"Good. ”

Liu Hong nodded, and continued: "First, the management team and the technical team.

If the national channel is opened, our current technical personnel and management personnel will not be able to keep busy at all.

The mall needs to be fully expanded, and there is a shortage of personnel.

According to my estimates, we will have to at least triple the size to barely be enough. ”

Li Dong nodded slightly and asked Shen Qian, "If you recruit people now, how long will the run-in period take, and how long will it take for the team to get on the right track?"

Shen Qian replied: "At least a month, this is still when everything is going well." In fact, if we want to recruit so many professionals, one month is not enough, even if we do whatever it takes, according to my budget, it would be good to be able to run in within three months. ”

"Three-month ......"

Li Dong frowned, didn't say anything more, and motioned for Liu Hong to continue.

Seeing this, Liu Hong said: "Second, the transportation problem.

Not only express delivery, but also warehousing problems, which is not very difficult, but mainly requires a large investment.

Third, after-sales issues.

The mall sells not only fast-moving consumer goods, but also home appliances and furniture, which are in normal condition, which requires us to have a nationwide after-sales service network.

If the after-sales service is not good, the reputation of the mall is stinky, so it is better not to expand.

Fourth, and most importantly, there is the question of profit and loss.

If you want to open a nationwide mall system, the initial investment must be indispensable.

And how acceptable the mall is in other regions, no one dares to guarantee this, once the performance is not good, we will lose a lot.

Maintaining express delivery and after-sales service is a long-term investment, and if the performance is poor, these investment costs may not be recovered.

The reputation of Yuanfang Mall in China is not very good at present, and in my opinion, the probability of losing money in the early stage is as high as ninety percent. ”

Li Dong knocked lightly on the table and said: "For express delivery, we can cooperate with other express companies in the early stage, and we don't necessarily have to express ourselves far away." As for warehousing, I'm not in a hurry for this, there is no warehousing, in fact, the transportation cost is higher, and I can still afford it in the short term.

The key is after-sales ......"

Speaking of after-sales, Li Dong frowned and thought for a while, and finally asked: "How do you say that after-sales is also outsourced?

Shen Qian disagreed: "After-sales service is more important than front-end service in my opinion, can outsiders believe it? ”

"It's unlikely that something will go wrong in a short period of time, right? As long as we do a good job of supervision, I don't think the probability of an accident is high. And we are also laying out our own after-sales outlets, but this always takes time, before the layout of our after-sales outlets is completed, the cost of outsourcing is low, and it also saves us a lot of time, what do you think?"

Shen Qian didn't say anything, but Liu Hong agreed: "I don't have an opinion on this, in fact, after-sales outsourcing is also the common choice of most e-commerce." Not only e-commerce, but also many brick-and-mortar businesses also choose after-sales outsourcing, and if supervision is in place, it is unlikely that there will be accidents. ”

Li Dong smiled and said, "As for the last point of profit and loss you mentioned, in my opinion, it is not a problem.

The mall was unable to make ends meet in the early stage, which I had expected for a long time, and within three years, I didn't even think that the mall would be profitable.

The investment in the early stage is for the layout of the future, and if we spend money now, we will be able to earn it back sooner or later, so we don't have to think about this. ”

Shen Qian asked, "Then you mean to open a national channel?"

Li Dong asked rhetorically, "What do you say?"

"Me?"

Shen Qian pondered for a moment and said, "I don't object, but you have to be prepared to fail." We can't keep up with many things, and they are handed over to outsiders, and the probability of accidents is very high. Express, warehousing, after-sales, these are handed over to outsiders, once there is a problem in the mall supervision, the consequences can only be borne by us.

Others only see the brand in the distance, and they don't care who is in charge of after-sales and logistics. ”

Li Dong took a breath and said, "I know, but I always have to take this step." E-commerce is now changing with each passing day, and if we don't keep up, it will be difficult to catch up later. Take advantage of this opportunity to promote the mall.

Profit and loss aside, at least the situation has opened.

As long as the situation is opened and the market is occupied first, the rest depends on how we promote. ”

Seeing Li Dong say this, everyone was silent for a moment.

After a while, Shen Qian said again: "What about personnel?"

"Recruitment! Dig people! Also, didn't Manager Liu train a group of new people before? Now it's time for them to go down and practice, it's not terrible to make mistakes, as long as it's not a fatal mistake, I can bear the loss.

Reserve talents, do not go to the battlefield for training, and are always just reserves. ”

Liu Hong and everyone nodded slightly, thought about it and said again: "Mr. Li, is it opened now? We are not prepared in the early stage, and if we open it now, there may be many problems." ”

"I know, but we can only open up some of the features in the early stage. Now it is imperative that potential customers from other places participate in our activities. To meet this activity, we can still do it with some money.

As for the subsequent mall sales, you can do it step by step.

As long as we keep the mall from fading out of everyone's sight, this is our victory, and as for the investment, it is a small matter. ”

Everyone smiled bitterly, is it a trivial thing to put in?

Everyone is not a newcomer who doesn't understand anything, the mall wants to open up national channels, how much to invest, everyone has a rough idea.

Without an investment of three or four billion yuan, the channel will definitely not be expanded.

This is only the early stage, the later promotion may be more, and even more than the early investment, in total, if you want to make the mall bigger, one billion is not too much.

And the mall wants to earn back a billion yuan, and everyone feels terrible when they think about it.

Shen Qian saw that Li Dong had already made up his mind, and everyone agreed, so she thought for a while and asked, "Then the regional restrictions for this event have been lifted?"

"Cancel!"

Shen Qian nodded, and said to the person next to her: "Manager Hu, you can change it quickly in terms of promotion, tomorrow night is the first seckill, and on the last day of tomorrow, I hope that everyone who should know can know this news, can you do it?"

Manager Hu hurriedly said: "It can be done, but I'm afraid the budget will be overrun." ”

Shen Qian said angrily: "We Li always have money, the budget is not a problem, you don't have to worry about money, just do what you have to do." ”

Li Dong next to him cried and laughed: "Don't listen to Mr. Shen's nonsense, you still have to save some flowers, the distance is also difficult now, can you save a little is a little, do you understand what I mean?"

Everyone nodded hurriedly.

After saying these things, Li Dong and everyone in the conference room breathed a sigh of relief.

Seeing this, Shen Qian smiled and said: "It's too heavy to spend money, let this go first, and I'll announce a good news." ”

"What's the good news?"

"Up to now, the total number of registered users in the mall has reached 800,000!"

"Eight hundred thousand!"

Li Dong's eyes flashed with joy, and he smiled: "Yes, it's really good news!"

Then Li Dong said: "Everyone make persistent efforts, and when the number of registered users exceeds one million, I will celebrate everyone!"

In '06, it was rare to have more than one million registered users.

At present, there are only a few malls in China with this scale, Taobao counts one, eBay counts one, and the others are either data adulteration, or there is no such scale at present.

As for Jingdong and Suning, which will be famous in the future...... It's all scum at the moment.

Jingdong currently does not even have 3,000 orders per day, and the scale is not as large as the distant mall, which has exceeded 3,000 a few days ago.

And Suning is not to mention, in 06, Suning Tesco was not called this name, but called Suning Electronic Mall.

What is the first phase that people are still working on now, and the sales channels only cover Jinling, and they don't even occupy southern Jiangsu, let alone domestic channels.

Far Mall currently has few opponents in China, and Taobao and eBay are the same.

However, now the polarization of domestic e-commerce is too serious, and it seems that the distance has stood in the first echelon, but in fact, compared with the other party, it is a world of difference.

Taobao currently has more than 50 million registered users and more than 5 million daily active users.

In the distance, there are 800,000 registered users, and about 100,000 daily active users, which is still a little more people doing activities in the past two days.

Otherwise, there were less than 50,000 daily active users in distant places before, a hundredfold gap!

If you want to catch up with Taobao, this is an extremely difficult task.

However, Li Dong is not in a hurry, even Jingdong can compete with Taobao later, and it will surpass Jingdong in the distance.

As long as there are no strategic problems halfway, there should still be hope for slowly catching up with Taobao.

Seeing that Li Dong said that the number of registered people exceeded one million, everyone would celebrate the achievement, and everyone was full of joy.

According to the current market, as long as the geographical restriction is lifted, millions of registered users will be looking for things!

There are 800,000 registered users in the corner of East China alone, and no matter how small the acceptance in other places is, there are seckill activities to set the foundation, and there are always 200,000 people.

……

After the meeting, it was ten o'clock.

Although it was very late, everyone still didn't go back to rest, the promotion department had to change the promotion plan overnight, and the technical team also had to open the mall channel.

They must not be idle in the past two days, and it is the norm for the technical team to fight at night.

Li Dong didn't go back in a panic, and took a turn around the mall.

After turning back, Li Dongcai said to Shen Qian: "Go down and buy some supper for the employees, it's not easy to work overtime, and this month's overtime pay and bonuses will be paid more." ”

Shen Qian said with a smile: "You have a mouthful of problems, the key is money!"

The previous one will be opened, how much money will go out like this, I said, do you have so much money now?

I'm really a little flustered now, our stall is too big, and the capital chain can be broken, if you are not careful, ......"

Li Dong interrupted: "Don't worry, isn't it just money, it'll be there right away! You wait and see, it won't be long before we should worry, how to spend the money we have on hand." ”

Shen Qian smiled and said: "I hope so, I have been far away for so long, and I have never tasted the taste of letting go of spending money." ”

"Soon you'll be able to try it!"

Li Dong laughed and followed Shen Qian downstairs.