Chapter 220: On the Right Track

With the opening of the war against Vietnam again, Shuhang Optics, a company that originally did not have military wages, also began to have military representatives stationed, and the workers who worked before were smiling and grinning at work were serious, which led to a slight increase in the production capacity of military goggles.

Every day when I go to work, I enter the state for the first time, and the workers who produce sunglasses next door are completely in two states, and even once there is a backlog of orders, the workers are all willing to ask for overtime, which is why on May Day, Shuhang Optics still did not stop production.

Because the workers know that every time they produce an extra pair of goggles, the safety of the officers and men on the front line can be more guaranteed, and they are all young people about 20 years old, and the reason why they can safely engage in production in the rear is because there are still peers who are working the front line.

The operational needs of the domestic army have stimulated the high-speed operation of the military goggle production line, coupled with the demand from the United Kingdom from time to time, and the United States has just received orders.

The military production line, which was still in a semi-open state, is also as busy as the civilian production line, and the daily scale of Shuhang Optics is almost the first in China, and it is also the production of glasses, I am afraid that there is no unit as large-scale as Shuhang.

A steady stream of raw materials is transported to the factory, where it is simply processed, then quickly packed through the assembly line and transported to different places by various means of transportation.

At the same time, after nearly a year of dominance, the optical civilian business of Shuhang finally ushered in the first big test.

In the face of the price war that time-honored stores and traditional optical factories took the lead in opening up nationwide, Ding Yibo also felt a little tricky and powerless, the glasses industry was already profitable, even if it was a factory that produced silicate glasses, people still had a lot of room to explore the bottom and reduce prices.

"We have cut prices twice in a row, and the total price reduction of sunglasses in the first half of this year is as high as 8 pieces, and then the price reduction is really unbearable, and those old customers who have just bought the product are uncomfortable. ”

The civilian sunglasses in the 80s were originally positioned as light luxury products, and the price of this thing was too ruthless, which would indeed cause great damage to the brand image, and it was indeed not suitable to continue to reduce.

Thinking about it carefully, it is indeed impossible for this market to be dominant, not to mention that it is still Shuhang, a hairy boy who has just debuted, and the situation is not very realistic.

"The price will not be lowered, although we will have some market share loss, but generally bearable, must not be in this critical moment to shape the brand image of their own image to pull down, although in the short term there will be a certain loss, but in the long run, it is advantageous. ”

Tu Zhenying is in charge of marketing and sales, and has been to the United States before, and can be regarded as having seen the world, and the contact with Bausch & Lomb for more than half a month is not only a negotiation, but also a detailed study of the operation mode of this century-old store.

"That's right, the price of sunglasses for the direct consumer market can not be lowered, but at the same time, we should also consider how to stabilize the bundle of sunglasses in the motorcycle market, which is the bulk of sunglasses sales, and we must not relax, and when necessary, we can also reduce the price in this regard, anyway, as a motorcycle protector, the price will not be too transparent. ”

The motorcycle market is exploding, and it is really important to grasp this piece, and no one at the top of the meeting can raise objections.

The strong woman drove the aura, so she naturally wanted to be angry, and picked up the pen on the notebook, and the tip of the pen clicked on the solid wood tabletop, and the sound of dong dong penetrated people's hearts.

His eyes stayed on the person in charge of the sunglasses production line, and instructed: "In terms of sunglasses production capacity, after ensuring the demand of the warehouse, the follow-up must often adjust the production according to the market demand. ”

A company that can scale up must always adjust production according to market demand, which is an indispensable vision and means of enterprise management.

The person in charge of the sunglasses production line is quite young and has good ability, so he immediately said: "Manager Tu rest assured, I will immediately start the relevant work when I turn around, and immediately communicate with Lao Zhang for production cooperation." ”

After speaking, his eyes fell on Lao Zhang, who was in charge of the production and management of white light myopia glasses, both of them entered Shuhang Optics at the same time, although there is some internal competition in the work now, but no one dares to play thin at this time.

Lao Zhang hurriedly stood up and said: "That's a good feeling, you can help share some capacity pressure, of course I'm happy, this has been working overtime for more than a month, to be honest, everyone is very tired, and I can arrange for workers to reduce some pressure appropriately." ”

Of course, Tu Zhenying knows that there will be some competition between these different production departments of the company, although it is a good thing, but at this time, she doesn't care so much, and she has to obey the overall situation.

"That's good, I don't care how you arrange the specific production, the production capacity can't relax for me, and the production task in the second half of the year must be completed at the end of October ahead of schedule. ”

There was little opportunity to justify herself, she was well aware of the factory's capacity potential, and she was not going to set targets that could not be achieved.

Of course, it is easy to adjust production as it is now, and that is only possible if the company's product variety is sufficient, so that it is possible that the East will not shine and the West will not shine.

As one of the consumer optical giants with the best momentum of the current national development and internal development, it is inevitable to seize the opportunity to develop rapidly, and now the company's funds are sufficient, and the talents are constantly enriched, coupled with the strong technical support of the Shu University Optical Laboratory.

The development of new products has been started for a long time, Ding Yibo is not responsible for marketing and sales, but his work is still not easy, internal management and new product development are all following up.

"Well, just now Manager Tu said about the changes in the glasses market and production adjustments, I will talk about our new product development plan, mainly our camera lens business, which has now pulled up a team, and we will be able to launch our first M42 screw fixed focus head in the second half of the year at the earliest. ”

For newcomers who want to enter the camera lens market in the 80s, the best choice is naturally the M42 screw lens market, after all, the market for this thing is too large, but anyone who can occupy a small part of the market can easily achieve a return on investment.

The first lens can not be expected to be popular, originally Shuhang is the first time to enter the camera lens market, the first task is to explore the way, accumulate experience, other naturally can not be expected too much.

Like the fluorite-like lens in the optical laboratory research, that thing is naturally impossible to use, and now it is planned that this lens is so ordinary that it can't be ordinary, if it weren't for Wang Zhengguo's strong opposition, I'm afraid I would have chosen to play copycat directly this time.

But Rao is so, the first design, this must still have some reference, I just hope that it is not a full reference, otherwise how to achieve the purpose of accumulating experience.

"Regarding this aspect of business, after I come down, I will go to each production line to select skilled assembly workers, everyone must cooperate, I won't say much else, you also know my character. ”