Chapter Eighty-Six: Branding

The trust between the people of the Republic and the army is unique in the world, and the "people's soldiers" are not only words and jokes, but are more embodied in deeds, and they are the first to stand up when the people are in danger.

The so-called military and civilian fish and water situation is manifested in the fact that when the soldiers risk their lives to fight the enemy on the front line, as long as they can make some help within their ability, every qualified citizen of the republic will not be stingy, the professor also said excitedly.

"Hurry up, we postpone the myopia glasses project, we can overcome myopia glasses without resin, but if there are not enough protective measures on the front line, this will definitely not work, first see what technology is needed for this goggles, we must start research and development work as soon as possible." ”

Pick up the sketch of the goggles and take a closer look, you can see that this goggles are also made of resin material frames, which should not be too much of a problem in the process of production, they are all relatively mature designs, but can this PMMA resin withstand the impact?

Until now, the professor only knows that the technology brought by the British side will perform well in the light transmission of materials, but he does not know that the technology brought by the British this time is more of a big effort in bulletproof, as long as the corresponding technology is mastered, the goggles will be counted.

Then he said about the material bulletproof: "At present, the PMMA material we use is average in terms of bulletproof, and the cockpit canopy of the J-7 fighter is not very bulletproof in the past, but the new material technology introduced from the UK this time has a certain bulletproof ability, so we must pay attention to it in the laboratory exchange in a few days and master the technology in place at one time." ”

The technology in the hands of the British has become more and more important now, which is related to the development of two extremely important glasses models for Shu Hang, in contrast, the toad mirror in production now will definitely face market bottlenecks in the later stage, after all, not everyone is willing to pay for a dispensable toad mirror mirror, and it is even more impossible if the price is not low.

From the market positioning of toad glasses, it is destined to be more expensive than ordinary white glasses, so it is certainly not as good as myopia glasses in terms of sales.

In the same way, the goggles that can start the influence of Shu Airlines in high-end military products will undoubtedly be the top priority, and only after the test of high-end military products, the brand benefits of Shu Airlines can be reflected, so as to obtain the brand height comparable to the traditional old glasses giants.

Glasses involve health and safety issues, if there is a problem with the design, it will cause great damage to the eyes when used, coupled with the recognition of the brand effect by people when people generally buy relatively expensive durable products, Shuhang wants to directly confront the domestic old giants in the field of traditional myopia / presbyopia, which is really hard to say.

But from another point of view, if Shuhang's products get orders from the army, play a huge role in the front line of the war against Vietnam, and even export to foreign armies for use, it will be different at this time.

People in the eighties generally in the concept of consumption, there is a high degree of recognition of the reliability of military products, as long as it is used by the army, it must be awesome, and it is definitely more popular than the traditional civilian optical giants.

Think about when buying glasses, the shopping guide takes out Shuhang's products for customers to experience, you can guess without thinking, the customer's first feeling must be that it is too light, light and simply not like words, at this time will definitely be curious why it is so light?

As long as the customer is curious, then the shopping guide will introduce a little: you see, the reason why these glasses are lightweight is because it is made of aviation-grade materials, and the same as the cockpit canopy material of military fighter jets, pilots are looking at the outside world of the aircraft through this material, so the optical effect must not be said, this eye is the crystallization of a large number of military technology.

Suddenly, I heard that these glasses are so high-end, or made of materials to make airplanes, no wonder they are so light, military technology is different, and it is indeed worthy of the trust of our people, so look at the unit that produces glasses, although I have not heard of it before, but I can't be wrong to think about it.

When the customer has a good impression of Shu Hang's products, and then promote the product line of Shu Hang, it is clear that Shu Hang was a unit specializing in providing military products for the army, and the military goggles produced were used by the domestic army on a large scale, and were also exported to British soldiers.

It is also under the bombardment in turns, just the marketing has already publicized the background of Shuhang so awesomely, plus the glasses themselves are also very good, light and good-looking, what reason is there to give up, think about the traditional silicate glasses are indeed too backward and unreliable!

Wang Zhengguo just appropriately deduced the future situation, this is actually a very reliable result, as long as Shuhang can do a good job of military products, the brand effect it can bring will definitely not be low, which actually highlights the importance of military goggles from the side.

"The goggles, I do intend to make them as soon as possible, and it is best to complete the production within half a month or twenty days and put them into production quickly, on the one hand, to supply them to the British side, and on the other hand, as you said, it is necessary for us to provide a batch of goggles to the soldiers fighting on the front line, which can be regarded as an attempt to realize that the goggles I said have been equipped on a large scale in our army, and it will not be a lie when I say this again in the future. ”

In the end, it was a bit of a joke, but both the professor and Wang Zhengguo understood that this was definitely not a joke, and now the project was indeed imminent, and it was necessary to work overtime to complete the design.

"That's okay, I don't think it's too much of a problem, although the lens material has not been completely done, but we can now set the injection mold first, your frame adopts a streamlined design, and there is a sweat tank, it takes a lot of effort to make the details, now we will get the clay model done." ”

Before the large-scale use of three-dimensional digital CAD-aided design, clay model is the most used means of industrial design in the expression of appearance, from the shape of cars and airplanes to the design of household appliances and razors.

If it weren't for the recent guarantee of the laboratory's funds, and the fact that Shuhang Optics often needs to do some shape design, as well as lens design, it also needs to intuitively show the curved surface structure, which has introduced relevant technologies.

The professor only had to give him an order now, and naturally a lab assistant would be in charge of the work, pointing to the freshly baked goggle-shaped manuscript.

"Xiao He, this is Shu Hang's new glasses design scheme, the details are more curved, you make it with your heart, as long as you can do this thing well this time, I think you can almost be regarded as a qualified laboratory assistant, at least you have mastered a unique technology." ”

The professor's prestige is very high, and the people who work in his one-third of an acre are always paying attention to the professor's dynamics, and as soon as Xiao He heard that the professor said that there was a difficult project to be handed over to him, he immediately made the sophomore who had just entered the laboratory excited, and after greeting him, he took the manuscript and ran to his corner to start researching.