Chapter 59 Digital Photography
After talking about today's topic with great vigour, Sid turned to look at Levine Brightman, "So, Levin, are So's guys from Sony here?"
"Of course, they also brought equipment. Pen & Fun & Pavilion www.biquge.info" Livin Brightman nodded.
"Oh, he's really sent someone. Sid raised an eyebrow and said with a meaningful smile, "Let's go, let's go and have a look." ”
"Here, we have to go to Studio 9 on the other side. Led by Livin Brightman, Sid and his party walked through the narrow aisle between the studios and into another large, tall studio where a team of people was tweaking something.
Seeing Sid appear, the other party suddenly stopped, and before Sid could say anything, a warm and hearty voice came to him.
"This young and handsome young man must be Sid Leon. An old man with gray hair and about sixty years of age took the initiative to greet Sid with great enthusiasm.
"Mr. John Cali?。 Sid blurted out in surprise that the other party was none other than John Cali, the CEO of Columbia Pictures, who had quarreled with Shirley Sandberg during the negotiations. Though it is the first meeting with the other party
"Why, I'm not welcome?" asked John Cali, frowning.
Sid's eyes rolled, and the smile on his face immediately floated, "Where, where, I can't be happy to see you, an old-timer, how can I not welcome it?"
Although he didn't expect Sony's leader to be the head of Colombia, Sid quickly calmed down and talked to John Cali, the 60-year-old head of Colombia, like an old acquaintance. John Cali was also approachable in the early days, not at all as vicious as he was when he negotiated with Shirley Sandberg.
"So, what are we going to see today, ......?" After a few pleasantries, Sid didn't waste any more time, but went straight to the point and put forward the topic of today's negotiations with Sony.
"Of course. John Cali nodded, stepping over, and a black machine mounted on a tripod quickly caught Sid's eye.
"This is ......" Lance Arcord, beside Sid, preemptively asked, his voice trembling with excitement.
"Yes, this is Sony's newest and the world's first HD digital camera, the F900. John Cali said proudly.
Since the invention of film, traditional cameras using film have dominated the film industry for more than a hundred years. For the older generation of filmmakers, the use of film has become almost instinctive.
However, on the eve of the dawn of the new millennium in 1999, the pioneers who could not hold back had already set off the first wave of new wind of reform. That is the digital camera, the so-called digital camera, in fact, as early as the early 90s, has been created by Sony, that is, the so-called DV camera.
When Sid filmed "Ghost Record", he rented Sony's home DV machine. However, high-definition cameras are completely different, compared to the DV used at home, the goal is to shoot movies professionally, with HD image quality as the goal, and professional filming as the standard.
"Compared to traditional 35mm film, our F900 is able to achieve SD image quality that surpasses the previous 720p SD image quality, and jumps to 1920 resolution, which is very close to 2K. In terms of image quality alone, it is already on par with traditional film cameras. Sony Electronics engineers inspected Sid and his entourage while introducing the specific effects of the F900, a black monster.
"Can the image quality be comparable to that of film?" asked Lance Arcade in surprise, as a fashion photographer by training, he was even more surprised by the difference in texture between film and SD digital than the average cinematographer.
"Not bad. "The most obvious benefit of digital cameras is that we don't have to change film magazines, and we shoot through the sensor sensor and store them directly on the camera's memory card." In this way, it is no longer like the old film camera, which had to pause every ten minutes of shooting. ”
"Sounds good. Sid nodded.
"Not only that, but our F900 system includes more than just the camera itself. There is also a real-time projection system and editing system that can connect the camera to the monitor, so that the director can watch the cinematographer's footage in real time from behind. ”
"And that's not even the best part, given the complexity of shooting to editing in the past, our F900 system also includes a real-time editing table. The engineer proudly introduced.
"You mean......" Sid raised his brow, a little surprised.
"Yes, when the shooting is over, you can immediately edit the captured clips through the computer, so as to achieve seamless connection between shooting and editing. The engineer's words immediately sent a wave of astonishment to the crowd around him.
"What!!"Impossible!"Shut Up!"
If there is one thing that has caused the biggest inconvenience of film cameras in the past, it must be the uncertainty of the shooting effect.
Because from the filming to the factory processing, to the director's review, it will take several days. In fact, most of the movies are edited together after the whole film is filmed, so it takes a lot of time.
This not only prolongs the shooting time, increases the uncertainty of the shooting effect, but also increases the business risk of the film company.
You must know that "historically", "Harry Potter 1" and "The Lord of the Rings 1", which used traditional film cameras, took 10 months and 14 months to shoot respectively because of the huge number of actors and complex scenes. and "Star Wars Prequel 2", which was shot entirely with F900, took only 72 days to shoot its main content.
Today's disruptive revolution in digital cameras has completely changed the way people used to work, and almost everyone in the room was stunned.
John Cali secretly watched Sid's reaction.
Seeing Sid nodding slightly, he asked coldly: "So, I have a question, now that we have a digital camera, what about the projection?"
Sid's question hit the nail on the head, causing John Cali to secretly admire the viciousness of the other party's eyes. Nowadays, the film market all over the world, from filming to screening, is built on film systems. Shoot on set with a film camera and broadcast in theaters with a film projector.
Such a mature system, after more than 100 years of accumulation, has long been a global rule. Now Sony wants to use high-definition digital cameras to open up a new blue ocean, but without the cooperation of theater businesses, digital images shot with digital cameras can be screened?
"Digital to film. "As far as I know, our boss Mr. Lucas, in Star Wars Prequel 1, partially used high-definition digital cameras, and those shots were integrated into the film using digital film transfer technology. ”
"Digital to film?" Sid showed a hint of irony, compared to the craze of later generations of old films to transcribe digital and 3D versions, it is really difficult for these engineers to use digital to film technology to adapt.
"Okay. Sid looked at the film crew led by Lance Arcord and nodded, "Can you please give a demonstration to my cameramen?"
"Of course. The engineer from Sony Electronics quickly replied.
While Lance (Arcord) and the others were in a heated fight with Sony engineers, Sid turned to John Cali with a faint smile, "Then, Mr. Cali, we can finally have a good chat." ”
Feeling the other party's sharp gaze, John Calirao was shrewd and sophisticated, and he couldn't help but sound the alarm in his heart, "What's the matter? Sid." John Cali asked, narrowing his small folded eyes.
"It's nothing, it's just that my new film "Youth Musical" will be released on the 2nd of next month, and here are a few VIP tickets for the premiere, and I would like to ask you to pass it on to Mr. Howard Stringer, and I would love him to attend. Sid turned around and took a couple of red and white VIP tickets from Justin Lin with the song and dance title and the Wildcats logo.
John Cali's eyelids jumped when he heard this, this kid is not simple. On the surface, Sid did not mention the dispute between the Fire Lion and Sony over Harry Potter. But he quietly threw out a killer feature.
As Sid's first film and the first film from Fire Lion Pictures to enter the summer file, "Youth Musical" mainly uses school-centered viral propaganda. But in the eyes of people who understand within Hollywood, everyone has long been eyeing this seemingly inconspicuous youth song and dance film.
The Fire Lion Group, which has begun to take shape, no one dares to underestimate them now, and Fire Lion Pictures and Sid Leon, who have been playing the role of the locomotive. Their performance in the summer file, the most important time period of the year, must affect the nerves of the entire Hollywood.
Further the fire lion can open the sea and the sky, and if you take a step back, it may be an abyss.
And now Sid took the initiative to invite Howard Stringer to the premiere of "Youth Musical", which is to knock the mountain and shake the tiger!
"No problem! John Cali smiled and quickly took the ticket and put it in his arms.
This debut of the Fire Lion in the summer file will inevitably have a significant impact on the next "Harry Potter" negotiations. Although John Cali was aggressive in the negotiations on the surface, the final conclusion of this cooperation, and even the long-term relationship, has always been the bottom line of negotiations on Sony's side.
That's why, when they received a request from Sid's assistant office to purchase the F900 HD digital camera, which was still under development, they immediately readily agreed.
On the one hand, there are reasons for the interests of Sony's electronics division. On the other hand, and more importantly, they don't really want to fall out with the Fire Lion, instead, they have to make sure that the Harry Potter project will be successful.