Since the end of November in the "Movie Manual" and "Sight and Sound" magazines, "Little Sunshine Beauty" has quietly made it to its top 10 list. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 Although the box office explosion was insufficient when it was first released, with the high-quality word-of-mouth since its release, "Little Sunshine Beauty" still stepped on the top ten tails on the list.

By the time of December's "Empire" magazine and "Time magazine", "Little Sunshine Beauty" had quietly climbed to close to the fifth position. Although it is still ranked below "Saving Private Ryan", "Shakespeare in Love" and the sudden European film "Life is Beautiful", its moisturizing and silent public relations style is launching a quiet change.

Unlike Miramax, who had a lot of fanfare, Fire Lion Pictures didn't keep holding media receptions or openly mobilizing the Oscar jury's internal relationships. Instead, it relied on the box office of "Little Sunshine Beauty" to buck the trend and launch an offensive in both word-of-mouth and market.

When Miramax, DreamWorks, and Paramount fought a war of words over their own films, attacking each other's weaknesses. A goodie bag with a videotape of "Little Miss Sunshine," film materials, and a small gift was sent to the home of the judges at the Academy of Motion Picture Arts and Sciences.

"This little guy is quite attentive. Robert Remy, the president of the Academy, couldn't help but laugh as he looked at the small gifts sent home.

But then the news made Robert Raimi a little shocked who couldn't laugh, according to the news, the small gift of Fire Lion Pictures was not only the judges and staff of the academy, but also film critics from all over the United States, influential media and reporters, etc.

It can be said that regardless of whether it is an influential figure for the Oscars or not, as long as it is an insider who will involve the Oscars, everyone has received a public relations gift from Fire Lion Pictures.

If the number of judges with more than 5,000 Oscars is already quite large, then according to the news circulating in private, at least more than 100,000 gifts of "Little Sunshine Beauty" have been sent, which can only be described as amazing.

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But before the Guild Awards and the heavyweight Golden Globes are revealed in January, let's turn our attention back to another important event – the first season of Survivor is coming to an end.

Although the annual film awards season is once again in full swing as the middle of the year draws to a close, Harvey Weinstein has officially begun to compete with heroes from all walks of life, and the media and film critics are delighted to see a good show. But across North America, awards season isn't the hot topic of the year.

Because Survivor is coming to an end of the season!

After a whole quarter and more than 4 months of intrigue and deceit, Fire Lion TV's "Survivor" has reached the end of the season steadily under the attack of several other major TV networks, either overt or covert. The ever-high ratings and explosive popularity made all TV networks finally sigh.

Of the 16 volunteers in the show, there are only four contestants left - 2 men and 2 women - who will decide the winner on the last Thursday before Christmas in December.

And in the broadcast of the whole season, the average viewership of "Survivor" finally exceeded an astonishing 40 million!

For the success of this current Fire Lion Group's main show, Charles Schell and Shirley Sandberg have worked hard. The 16 contestants and hundreds of behind-the-scenes staff were required to sign detailed confidentiality agreements in advance.

Mr. Goffman's team of lawyers has a detailed non-disclosure agreement: anyone who dares to divulge the winner privately before the show ends will face up to $5 million in damages.

Under this unprecedented strict secrecy, the ratings and popularity of "Survivor" have also gone all the way up. As the end of the season approaches, there is a "survivor" frenzy across the United States that even the producers, Mr. Charles and Shirley (Sandberg) and other high-level executives did not expect!

From the parody show of the form of the show to the "dress" of the contestants, it has become a fashion for Americans overnight.

And the places where you can feel this incredible craze are the bars all over the United States, large and small. By the end of December, almost all bars hold "survivor" parties and award big prizes to customers who cosplay and resemble the last four "survivors."

There are many businessmen who advertise "If you want to win the big prize, buy a pink bikini now!"

And the website about "Survivor" has sprung up like mushrooms after the show was broadcast. Countless viewers speculated on the web who would be the final champion.

And a number of large clothing and footwear companies such as Reebok are even more inspired by the survivor program, in addition to advertising on Fire Lion TV. He also took the initiative to buy the naming rights of "Survivor" from Fire Lion, and filmed a series of new advertisements with the theme of survivors.

One of the most interesting is the idea of a travel company, they let the actors dress up as the beautiful female contestants among the survivors, and munch on voles in their tourist destinations, while laughing and shouting "fragrant~, really fragrant! Angel Horn Scenic Area, even mice are delicious!"

It is this linkage of advertising that makes "Survivor" more influential than a single TV station and eventually sweeps across North America. Although several other major TV stations are extremely afraid of the performance of Fire Lion, other businesses will not care about this. On the freshest and hottest topics, a wave of successful commercial promotion and publicity, this is their focus.

Under this general trend, the other four major TV networks can only accept corresponding advertisements and passively advertise "Survivor" and Fire Lion TV.

An 89-year-old American grandmother, in an interview with a news reporter, couldn't help but say: "I watched this show (survivors), it was too appetizing." My wife was always nagging and saying, 'Why can't it come out of here?' at our age, we might just leave.' But what a pity it would be to let go and still not know who the final victor would be!'"

After this news was broadcast, the anticipation for the final episode of the first season of "Survivor" was raised to a peak.

Richard, a strategic, confident company instructor, Kelly, a beautiful young female tour guide, Ludy, a clever and witty former Navy SEAL, and Sue, a ruthless truck driver. These four "human spirits" who have been deceitful for four months have become recognized celebrities in American society.

Not only have they overcome the challenges of nature with their various survival skills, but they have also cunningly used strategy and politics to ruthlessly push their competitors out of the island while other players and spectators were still trying to figure out the game of Survivor.

Of course, because of the criticism of the program by sociologists and major media in the past few months, Fire Lion TV also interviewed the four candidates in the interview section in the middle of the program. And some of them said that for the sake of a million jackpots, "no matter how despicable they are, they will not regret it".

Another popular candidate, the beautiful female tour guide Kelly, said that she regretted all the hurtful actions she had done in the past few months, she said: "Actually, in order to get $1 million for ourselves, we have all used the most terrible means in human nature other than violence, and I even feel that my feelings have changed dramatically." ”

But no matter what, the show must go on!Show・Must・Go・On!

Therefore, the final episode of the first season of "Survivor" still arrived as scheduled. That night, the 10,000-person alley in the United States was empty, and the viewing miracle of 51.7 million people once again shocked the numb North American media!

When Richard and Kelly drew 3-3 in the final stage, the whole of North America held their breath. Until the last vote, when it fell to Richard. The champion award of the first season of "Survivor" has finally been revealed.

Although the final episode ended, Fire Lion TV did not give up digging into the show, and after the show, a trailer for next week's special talk show was released.

Sixteen contestants were invited back to the show for a special three-hour talk show to audiences across the United States about their "special experiences" on the small island of Borneo. And in order to dilute the controversy and criticism that has been going on to the greatest extent, Fire Lion TV also paid a total of $17 million to 16 contestants.

In such a comparison, the winner's $1 million prize money seems "insignificant". However, such a large amount of expenditure, on the one hand, has gradually diluted the previous remarks that criticized Fire Lion TV, promoted money worship and the ugliness of human nature, and insulted the social mission of the media. On the other hand, the appearance fee of $17 million also set a new high for the appearance fee in the American television industry. But the advertising cost of the three-hour special alone has already earned more than $100 million for Fire Lion.

Therefore, Fire Lion TV can't wait to announce that the second season of "Survivor" will be broadcast in the fall of 1999, and the spring is the strong return of the second season of "Who Wants to Be a Millionaire" after a long absence.

"The sales of a series of videotapes, window periods, various merchandise and naming rights for "Survivor" and "Who Can Be a Millionaire" are ...... after flipping through the information, "It is expected to exceed 600 million US dollars!"