Chapter 170: God-level Planning!
This time, Dong Liwei Clothing Co., Ltd.'s women's clothing is temporarily taking the pure e-commerce route, that is, it is only sold online, and a physical store will be opened later.
The information sent by Director Huang, as well as the information of competitors, was also read all.
is as good as she said before, the consumer audience of women's clothing is almost the same, and the competition for women's clothing on the e-commerce platform is fierce, which is beyond imagination.
Those ads have a variety of coverage, and it's really hard to stand out.
Ren Feng banged on the table, and he quickly thought about whether there was a similar solution.
But when I think about it, the thoughts in my head are not very good.
"Is it possible to combine this advertisement with Wang Qingshan's concert?"
Ren Feng's thinking began to diverge, and it was impossible to grab the women's clothing brand of Dong Liwei Clothing Co., Ltd. from many advertisements in a normal way or advertisement, only in an unusual way.
If this costume is combined with Wang Qingshan's concert, it is a good method.
Thinking about it, Ren Feng's eyes lit up, there is!
He came up with an excellent idea!
Immediately, Ren Feng contacted Director Huang of the clothing company.
……
Dong Liwei Clothing Co., Ltd.
A group of people in the media department are all together, and their heads are getting big.
"This ad, no. ”
"Neither will this one. ”
"Still no, none of these things can be imagined. ”
Huang Qiu vetoed them one by one, and everyone was extremely helpless.
"Director Huang, we don't know how many brain cells have died, and there is really no way to do this copywriting. ”
"Yes, there are so many women's clothing on the e-commerce platform now, and we will really die a little ugly when we launch women's clothing at this time. ”
"Mr. Dong is also considered, and our clothing positioning competitiveness this time is very high, but there is no popularity in the early stage, Timberwolves clothing has sold well, sales are rising steadily, with the help of Timberwolves to push the women's clothing brand, it is indeed a good opportunity. ”
The others were helpless for a while: "But, Director Huang, we can't think of it." ”
"yes, it's been more than ten days, and our heads are about to explode, it's too difficult. ”
Only advertising people can experience that kind of pain, racking their brains to come up with something, being constantly vetoed and vetoed, for more than ten days in a row, it is simply close to collapse and want to die.
"Director Huang, have you asked the principal to help?"
"The information has been sent. ”
"However, even if you are the principal this time, you may not be able to do it, it is too difficult. A female member named Qi Qi frowned and spoke.
"Yes, the advertisement from the last time I was the principal was really good, but this time, it is a style that is completely suitable for e-commerce platforms, can he do it?"
Although since the last time, they have gradually learned about Nanxing Academy and Ren Feng, and have known a series of Ren Feng's deeds, they are still worried.
After all, Ren Feng is not a person in the advertising circle, he is the principal, and the chance factor of the success of the last time is still relatively large, and it is all in the way of TV delivery, not a complete e-commerce platform like this time.
Two different platforms, there will inevitably be two different language styles, and this is something to consider.
Huang Qiu rubbed his head: "I hope Principal Ren can do it." ”
Everyone was a little sad, it was too difficult.
"Okay, let's move on to the promotion aspect."
Before he finished speaking, an email letter suddenly popped up on the notebook in front of Huang Qiu.
She swept over the sender, and suddenly her eyes widened, impossible, how long has it been, and Principal Ren has come up with the copy?
Huang Qiu controlled the mouse on the touch screen to point out the information, and after the mailbox page popped up, the message sent by Ren Feng was revealed in his eyes.
She looked over quickly, and at this glance, a dull expression appeared on the whole person's face.
This, this ad can also be used?
Oh my god, can this really be?
Is there such an advertisement?
At this moment, Huang Qiu's heart flashed countless emotions such as shock, sluggishness, admiration, and surprise at the same time.
The others looked at Director Huang and suddenly stopped talking, and they all looked at her curiously.
After reading the information, Huang Qiu took a deep breath and closed the notebook.
"That's all for today, you don't have to think about it first, I'll go find Mr. Dong. ”
After speaking, Huang Qiu got up and went out.
Seeing Huang Qiu go out, those employees were full of curiosity in their eyes.
"What's wrong with Director Huang?"
"Could it be that Principal Ren replied?"
"It's impossible, Director Huang just sent the message for a long time, and it didn't take half an hour to come up with a solution over there? ”
And Huang Qiu entered Dong Liwei's office, showed the information to Dong Zong, and saw those advertisements, Dong Liwei's face was stunned.
Can ads still play like this?
"My original judgment was really right, Principal Ren is really a talent!"
It was only for a moment that Dong Liwei became excited.
"And this time the advertising planning, just to catch Wang Qingshan's concert, is definitely a good thing for our popularity, if this happens, maybe the women's clothing brand will be able to soar for the first time." ”
"Mr. Dong, President Ren said that this promotion, relying on our family alone, may not be very effective. ”
"Don't worry about this, I happen to know a few CEOs in other industries, and they just meet the requirements of the principal, and I believe that they will not be tempted by such a good opportunity to advertise for no reason. ”
Dong Liwei laughed, "Okay, the advertisement is set first, you go and arrange it, you must be fast, Wang Qingshan's concert seems to start next week, we must launch the advertisement at this week's time!"
"Good!"
After Huang Qiu went out, Dong Liwei was still amazed, and an idea germinated in his heart.
"It seems that Nanxing College still lacks scholarships, right? When this advertisement passes, I will take the time to go to Nanxing Academy, make friends with Principal Ren, and by the way, meet the next principal to see what such a powerful principal is like. ”
……
After the decision, Dong Liwei Clothing Co., Ltd. immediately dispatched people to contact Wang Qingshan's team.
With Ren Feng in it, there is naturally no problem, and Dong Liwei also went out in person, made a few calls to some of his friends, and even contacted several big brand manufacturers.
Subsequently, Dong Liwei threw money at the Xuanmao Mall where he was located, and directly made an activity page.
Everything is ready, just a few ads will be launched simultaneously tomorrow.
……
On the other hand, Wang Qingshan is also constantly rehearsing, and in the huge gymnasium, everything such as sound, lighting, and live broadcast cameras is already in place.
Lao He stood aside, watching Wang Qingshan on the stage practicing songs, and sighed a little in his heart, as if Wang Qingshan went to Nanxing Academy to be a teacher, and indeed the whole person was a little different.