Chapter 110: Media Propaganda

In addition to emotional factors, Xie Ying's search for Ji Ke is also related to her work. Xie Ying was the editor of the school's news agency when she was studying at Zhengshi University, and after graduation, she was optimistic about the news market near the school, so she led a few classmates to create a magazine with Zhengshi University as the main body, covering the surrounding universities and shops: "University Fun Facts".

Relying on Xie Ying's network of contacts and personal appeal accumulated during her school years, the magazine, which also has a website, Weibo, WeChat official account, and physical publications, made a profit in its early days, but due to its positioning and market recognition, the magazine did not take off quickly after gaining a foothold, and has been tepid.

Xie Ying naturally knows the news that Ji Ke opened a private training studio in Wanda Plaza, after all, she is also a member of Ji Ke, but she didn't pay attention to it at first; Wanda Plaza relies on hundreds of thousands of college students, has high market potential, and there are many stores, but not every store can be profitable, so every month there will always be doors and newly opened stores, as Ji Ke, a newcomer to Wanda Plaza, Xie Ying does not think that he has anything special worthy of his special attention.

It wasn't until Xie Ying saw the video of Ji Ke and the freshman gym from her classmates that she realized that Ji Ke's practice was quite topical news, and if she could join forces with Ji Ke to do a good job in this competition, her magazine would definitely have a good improvement;

"Now you know, right? There really isn't anything between me and Xie Ying, after talking about the propaganda last night, we separated. In the morning, after Ji Ke persuaded Li Jiang with practical actions, he finally had time to explain to her what happened last night.

"Okay, I don't blame you, but in the future, if you go out to eat with someone else or something, remember to call me. After a night of deep sleep and morning luck, Li Jiang has calmed down, and after listening to Ji Ke's explanation, the little Jiujiu in his heart has also disappeared, and finally forgave his reckless boyfriend, and pointed out his mistakes, "You said that you have dinner with a woman at night, can I not be jealous? And don't tell me!"

"I think that since Xiaoshuai and Zhou Ting already know, they will definitely tell you, so they didn't..."

"Can that be the same?!Not next time, do you hear?"

While admitting his mistakes, Ji Ke took the initiative to sign a series of "unequal treaties," which could be regarded as coaxing Li Jiang's eyebrows and smiles; he secretly woke up in his heart that when it comes to these matters in the future, he must maintain information sharing, and he must not consider problems with a self-righteous mode of thinking, but must use more of the mode of thinking she thinks.

"You don't need me to introduce you, are you, we're all old friends!" In the gold medal personal training studio, Xie Ying, who was wearing a pink sportswear, sat at the door of the office, and with Ji Ke's introduction, she stood up and greeted Zhen Peng and them with a smile.

"Xie Damei is our media partner today: "University Fun Stories", come to discuss with us how to promote the studio, I will first introduce to you the origin of "University Fun Stories". ”

Publicity, to achieve a series of preparations: introduce the background, origin, how to whitewash, how to introduce the propaganda content, and so on. If these things are not prepared in advance, it is difficult to maximize the publicity effect.

For example, after the collapse of the Soviet Union, the people at that time and the people of today definitely felt different, and the people at that time had a clearer understanding of the Soviet Union after a long period of public opinion propaganda, and it must have been more emotionally rich when it fell; as for the people now, at most, they are looking at the map and the web page, and sighing, oh, such a big country is kneeling!

Xie Ying asked about the coaching certificate and equipment of the gold medal personal trainer, took some decoration renderings and 3D renderings, asked about the cause and story behind the competition, and discussed what to do in the next competition to have highlights and explosive points, so as to attract readers who do not know the truth to the greatest extent.

"There aren't many gyms nearby, only eight," At this time, Ji Ke and his friends complained a little that the number of gyms here was a bit small, not enough for them to brush.

The construction period was compressed to 15 days, and both the work intensity and working hours of the workers were at the limit, and they could not be shortened; after discussion, Ji Ke and they decided to pick one in two days, and then open after the pick; At the same time, Xie Ying communicated with those gyms, and the two sides were in step with each other and cooperated with each other.

This is not false publicity, everything should be done with a purpose, Ji Ke decided to use a door-to-door slap in the face to promote the gold medal personal trainer two days ago, which was forced by these gyms to have no choice but to go sideways;

Now that there is a way to make this rather interesting way of propaganda more outstanding, why not? As for the suspicion of promoting other gyms in disguise, Ji Ke can only use his own meat, and always have to comfort himself with soup for the supporting characters.

As for whether it will disgust those viewers who insist on justice and oppose shady scenes, Ji Ke said, you can not watch it if you are unhappy! This is a promotional video, it is to attract customers! After watching it, come and pay for it, you are the uncle, you are a free movie, what qualifications do you have to chirp crookedly?!

"Xie Da Beauty, I'm going to trouble you a lot today, let those gyms get ready, don't mess up when the time comes!" Ji Ke held Xie Ying's Qianqian's thin hand, smooth and elastic!

"Don't worry, it's an opportunity for my magazine, and I won't mess it up. Xie Ying looked at Ji Ke's eyes, let go of his hand with a smile, turned around and waved his hand, "No need to send it, you can continue to discuss, I will send you an announcement on the website when I go back!"

That's right, I didn't have experience and awareness before, so I hurriedly went to find trouble in the freshman gym, and I didn't make a banner and name at all, so that the popularity of the gold medal personal trainer hovered around 3000.

"Let's talk about how to cooperate with this wave of propaganda?" Ji Ke sat at the table, scratching the palm of his right palm with his left thumb and asked quietly.

"The banners and small buntings can be rushed out today, and the lottery boxes and prizes can be done almost tomorrow," Zhen Peng estimated in his heart, "But we really don't have to wait for Xie Ying to get the news from there?"

Zhen Peng felt that if he recklessly got these useless things without accurate information, if the other party did not cooperate, wouldn't it be a waste of money to smash his hands!

"It's okay, just get it, even if they don't cooperate, when we open, this will be useful!" Ji Ke disagreed, even if he didn't use it now, wouldn't he use it when he opened?

"By the way, what I said last night, don't forget it today!" Ji Ke was just about to stand up, when he remembered yesterday's incident, he was afraid that if he didn't remind his friends, they would probably forget, "The official account, the WeChat official group, must be maintained and interacted well." ”