Chapter 225: Returning to China to Build a Cinema?

In accordance with the spirit of the "Third Document", although the national monopoly of China Film Company's domestic films has been broken, the situation of exclusive operation, monopoly distribution and excessive intermediate links in their own administrative areas by provincial-level companies still prevails.

Moreover, in the past, the studio faced a monopoly operator of China Film, but now it has to face 32 local monopoly operators.

Negotiations between studios and distribution companies are still "one-to-one" and still unequal.

In view of this situation, on August 1 this year, the Film Bureau of the Ministry of Radio, Film and Television issued the "Notice on Further Deepening the Reform of the Film Industry Mechanism" (known as Document 348 in the film industry).

Document No. 348 clarifies that the owner of the film distribution right can directly distribute the film to distribution and screening units at all levels in 21 provinces and municipalities including Kyoto (except for 11 old, young, marginal, and poor provinces and regions).

This makes the operational autonomy of all enterprises in the domestic film industry recognized in policy and theory, and the formation of multiple entities in the market is possible.

Recently, China has been studying to further liberalize the right to operate 16-millimeter copies in rural areas, so that any first-level company, collective, or individual screening unit can freely purchase them, and each 16-millimeter copy contains the national screening right.

In layman's terms, the state has allowed producers to find distributors to distribute their films themselves, even if the producer sells a copy of the film to an ordinary rural projectionist.

In other words, theoretically, the monopoly that has imprisoned Chinese films for decades has finally been completely broken.

Of course, this is only theoretical.

In fact, this policy has not been well implemented in many areas, because the monopoly of county-level film companies is jeopardized by rural projectionists who buy copies themselves, so in many places projectionists are confiscated, fined, or even detained after purchasing copies.

But in any case, in terms of policy, the country has completely completed the film market.

Liao Yiyuan said: "Ah Qing, do you know Document 348?"

Li Qing smiled and said, "Uncle Liao, you are laughing, how can I not hear such an important matter at all?"

Hearing Li Qing say that he knew Document 348, Liao Yiyuan got straight to the point and said: "Then Ah Qing, have you ever thought about responding to Document 348 and returning to China to build a cinema line? With Ah Qing's financial resources, it is easy to return to China to build a cinema line!"

Li Qing's eyes moved slightly!

However, Li Qing said quietly: "With the current domestic environment, I'm afraid it's not easy to succeed in establishing a cinema chain, right?"

Liao Yiyuan said: "The State Academy of Things has issued relevant policies, Fuzhou and other city film companies are preparing for the Strait Company, Modu Film Studio is setting up a second cinema line, and the second distribution channel in Shu and Jindi is also in preparation, in my opinion, the emergence of cinemas in China is already the trend of the times, how can you say that it is not easy to succeed?"

Truly!

Since Document 348 officially came into effect, the main consciousness of the city film company and theater as a corporate legal person has begun to awaken, and the poor cinema chain is about to appear!

Liao Yiyuan said this, Li Qing didn't know, but Li Qing still said: "What's the use of just having a theater chain and no movies, China Film exclusively holds the distribution power of imported films, and the importance of imported films to the domestic film market is incomparable to any domestic studio......

"Hahaha......"

After laughing for a while, Liao Yiyuan said: "The films made by those domestic film studios can't compete with those imported films, and the movies made by your Aqing can't compete with those imported blockbusters, you Aqing is about to become a top international director, as long as you can make movies that are not inferior to the imported films imported by China Film, I'm afraid you won't be able to maintain your theater chain?"

In the last life, the earliest theater companies such as the Strait Company and the Oriental Cinema Line fell one after another, and the main reason is that China Film exclusively holds the distribution power of imported films, and the importance of these films to the market is incomparable to any domestic film studio. Some of the earliest theater companies such as Oriental Cinema Line died because they did not get the film of China Film, and some died because China Film or the studio instigated the vicious bidding of the two companies and lost their vitality.

Li Qing is not a simple cinema company, but also a producer, a powerful producer, even if Li Qing can't get the imported blockbusters introduced by China Film, he can also make his own movies and be self-sufficient, so as not to follow in the footsteps of the earliest cinema companies such as Strait Company and Oriental Cinema Line.

How could Li Qing not understand these things?

Moreover, Li Qing, who has been a man in two lives, knows more and sees farther than Liao Yiyuan!

Li Qing said in a deep voice: "Uncle Liao, the water in China is very deep!"

Liao Yiyuan understands that Li Qing is worried about the domestic investment environment, in fact, this is indeed very worrying, after all, the real reform and opening up has only begun for more than two years, and it is inevitable that there will be such and such people.

Liao Yiyuan said: "At the beginning, don't sell so much of your steps, only pick a few key cities to build cinemas, such as Kyoto, such as the magic capital, such as Guangdong Province, such as Shenzhen, these cities are more reformive, officials are more enlightened and more capable, and they will definitely respond to the call of the country to escort you." ”

This will not solve the problem completely, but it is undoubtedly the best way to do it at the moment.

Liao Yiyuan said: "In addition, our silver capital has a certain particularity in China, as long as the movies released in your theater are invested and distributed by our silver capital, it should not be troubled, even if it is troubled, our silver capital will come forward to solve it." ”

Liao Yiyuan finally exposed his purpose - he wants to cooperate with Li Qing to make a movie (Yindu accounts for more than 50% of the shares), and also wants to monopolize the domestic distribution rights of Li Qing's films, unlike before, Li Qing can have a cinema in China, and he can also make profits from cinema companies in China, which can be regarded as a win-win cooperation!

Li Qing said leisurely: "Uncle Liao, you think too highly of me, I just don't do anything, I can make two or three movies a year, how can these two or three movies be enough to maintain a cinema chain? Therefore, if I establish a cinema chain, I must get the screening rights of the ten imported films in the hands of China Film...... Uncle Liao, you can't play without Zhongying!"

As soon as he heard Li Qing's words, Liao Yiyuan's pupils shrank!

Liao Yiyuan understood that Li Qing had already planned to go north to establish a cinema chain, but the cooperation object that Li Qing had considered before was not their Yindu but Zhongying!

……