"So, that's what we call Page Rank now. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info" Larry Page is succinctly explaining to Sid the current technical fundamentals of Google.

After Sid and Larry Page reached an agreement, the three quickly settled on Sid's $25 million purchase of a 20% stake in Google. As for Sequoia Capital and KPCB, which had a stalemate with Google, let them go.

Although Sequoia Capital is a predator in the venture capital industry, Wells Fargo is not a fuel-efficient lamp, and they are responsible for handling related matters.

While Wells Fargo and Sid's private team were going through the formalities and documents for a stake in Google, he, Larry Page and others couldn't wait to enter a new office rented for Google in Silicon Valley. Although it was not a glittering building that was rented urgently, it was much better than the original humble environment, so dozens of Google's employees were very excited.

They rightfully welcomed the new major shareholder, Hollywood kid Sid.

"I kind of understand what you mean by the search and filter module. "In other words, our search engine is not only a filter and arrangement of web pages on the Internet, but also an all-round subversion of the acquisition, linking, and use of information." ”

"That's good!" Sergey Brin, as the architect of Google's technical foundation, is not only clear about the technical issues, but also quite clear about this macro positioning, "Our focus is to specialize in search technology and services, and try to improve our search capabilities when others are not interested, so as to be the undisputed leader in this area." ”

"I couldn't agree more. Sid nodded in agreement, "Now the disregard of others is our chance." Then he stood up, "After listening to the two of you in terms of company and technology, I'll also talk about my understanding and strategy." ”

"Can't Wait. Larry Page laughs.

“OK。 Sid stood in front of the whiteboard and picked up the water-based pen, "Based on what I just heard, and what I read. Google, so to speak, although ostensibly a search engine. But essentially, what we're doing is we're bringing people and information ......."

Sid drew small figures at the top of the board, and then small white slices at the bottom, "...... Connect. Then he drew lines to connect the two.

"As I said before, the one-stop service of the portal is actually just a specific product of the early stage of the development of the Internet. Whether it's Yahoo or MSN, which was born here. They still have the old-fashioned, networked business thinking of large shopping malls, and this mode of thinking is 'closed'. ”

"We, on the other hand, are based on the entire Internet world. To present our users with the information they want and need in a fair way. It doesn't matter if he wants to watch the news, buy a plane ticket, or see a doctor. ”

"He can get the most and most extensive information from our search engine, and that's a lot more than a portal can offer. At this stage, the portal is a channel and a way for the world to get acquainted with the online world, and when most people are accustomed to the lifestyle of the online world. ”

"They will inevitably shift from a centralized information supply to an autonomous information request. Because it is human nature to do things independently and play freely. And no business model can violate human nature. Sid's words made Larry Page and Sergey Brin nod thoughtfully.

"At the same time, we were able to identify enough business opportunities in the process. Sid's words made Larry Page's eyes light up.

"What do you say?" he asked curiously, in the issue of the profitability of Internet companies, it has always been a big problem, even the current Internet three (Yahoo, Amazon, MSN), they do not have a very clear profit model.

"Simple, enterprise-grade business advertising. Sid said with a smile.

"Corporate advertising?" asked Sergey Brin curiously.

"Yes, in the final analysis, in the process of information exchange, the real ones who can generate big benefits must be enterprises, not individuals. Of course, enterprises should also be divided into large enterprises and small and medium-sized enterprises. And when each user uses a search engine, we don't just stuff ads into them. Sid explained.

Sid continued, "And in the process, provide business information that is relevant to what they're searching for. Because the business information we provided was relevant to his search, we ......"

"So not only will they not be averse to this subtle marketing method, but there is a high probability that they will be interested and click on the relevant web link, and we can charge the clicked merchant for advertising in the process. Larry Page understood everything and understood what Sid meant right away.

"Not bad. Sid snapped his fingers.

"Where?" asked Larry Page.

"Here. Sid drew a simple stick figure of a Google search page, and then he drew a small area in the top right corner, "We can put the relevant content in the top right corner, so it's clear at a glance and it's not too overwhelming." I named it 'AdWord'. ”

"Then this AdWord system will inevitably involve keyword indexing and screening, as well as merchant click charges and other related artificial intelligence systems. While these technologies are not much different from the current engine foundation, it is still necessary to design a dedicated set of source code and technical architecture. Sergei Brin explained from a technical point of view.

"Actually. Sid touched his chin, "It's better that we don't develop this system lately." ”

"Huh, why?" asked Larry Page and Sergey Brin in surprise.

"There are two reasons, first, we don't even have the official version of Google Engine for the public yet. Whether it can withstand a wide range of public user searches, as well as the ability of the server to withstand the accuracy and professionalism of the search technology, is far from enough. If we are distracted from doing something else now, it will inevitably affect our true core. ”

"At this stage, we have to be both professional and popular, so that Internet search is equivalent to Google search, and we have completed the first step. Sid's clear-headed words made Larry Page and Sergey Brin nod in agreement.

"Well, have you ever played chess?" Sid asked suddenly.

"Well, I understand a little bit. Larry Page said.

"Now, Yahoo is the rook (chariot), MSN is the elephant (bishop), and AOL is the king (king). They are now sharpening their knives for the sake of the 'big profit' - the portal, and they are preparing to start a war with each other and seize the market. In everyone's eyes, search engines are just non-profitable, meaningless little plug-ins. ”

"We are the humble soldiers, if we reveal any signs that search engines can make money now, then what do you think Yahoo and Microsoft will do?" Sid's words shocked Larry Page and the two, and Sid laughed and said, "Bill Gates can steal Apple's operating system, won't he steal our Ad system?"

"Not bad. Larry Page and Sergey Brin looked at each other and agreed heartily.

"So we can only move forward now and focus on one path to the end. In the process, we used the pretext that 'search engines don't make money' to form an alliance with all the combatants to get Yahoo, MSN, and AOL to use our search engines. Then we borrow the chicken's egg, the vast user base of all of them, to cultivate the habits of Internet users. Let them all agree that Google equals search. ”

"At the same time, on a technical level, we have to do things that no one else can do. Then we, the creep, go to the bottom of the board, and then launch the Ad system, and we will turn from creep to queen. Sid's audacious and stealing plan made Larry Page and his heart thrilled.

"But how do you get Yahoo to agree to use our search engine?" Larry Page immediately thought of a practical question.

"In two aspects, the first is that they are technologically leading and unique, so that technically they have no better choice. Second, the business model. Remember the promotion copy for our business with Yahoo. ”

"You mean the Sequoia bastards?" Larry Page hated the smiling wolf of Sequoia Capital's partner, Mike Moritz.

"Yes, they have bad intentions, but this document does work for us. Sid smiled.

"You want to make this document public on purpose?" said Larry Page.

"Yes, only by muddying the waters can we have a chance to make a profit. Sid smiled and nodded, "And with this as evidence, we can still change from passive to active, don't Yahoo and Sequoia Capital want our value-added services the most? ”

"Others, if they don't want to fall behind in this value-added race, they need to join quickly. At the same time, we charge these portals a commission based on the number of times their users use our search engine. ”

"In this way, everyone will think that we are just a 'harmless' value-added enterprise attached to the portal until the day we turn the world around. Sid outlined the entire strategy clearly and clearly in a few simple words, and Larry Page and the two suddenly became enlightened.

"That's pretty much it for Google's web search. Sid put down his pen and said, "Of course, the specific implementation of these steps will have to be adjusted at any time according to the actual situation." ”

"OK, I see. Larry Page nodded.