Chapter Eighty-Four: The Selling Point
What jumps on the paper is the black-framed plastic glasses that are popular throughout the republic two thousand years later, regardless of men, women and children, everyone is using.
The perfect curve transition design shows the pinnacle technology of modern fluid mechanics, the integrated design and manufacture of the nose pad is completely integrated with the frame, the arc transition between the joints is natural and individual, and the frame is black shape, simple and stable, deep and more restrained.
This is the use of subversive design of black plastic glasses, it and the previous glasses with a slender metal frame, the new design of the black glasses boldly use the lens edge full wrap design, thick materials give people a sense of solidity from the heart, at this time think of the various metal frames on the market now, but give people a stingy, fragile impression.
This time, Wang Zhengguo came up with a design plan, in fact, it is not a military goggles program, anyone with a discerning eye can see that this is a typical design of myopia/reading glasses, as for whether this design will be recognized by the market, then there must be no worries, just think about the flow of people in the streets and alleys 30 years later, what shape of glasses has the largest number of users.
Considering that the mainstream consumer concept in the domestic market is not yet acceptable to be too unconventional, then black-framed glasses are relatively low-key and practical, it is almost perfect for all kinds of people, such a glasses will definitely capture a large number of consumers in appearance, so that this black-framed plastic glasses can successfully open the market.
Speaking of which, if you really want a more beautiful frame design, it is not impossible to draw, and there is absolutely no problem in the manufacturing process, just use a simple PMMA material to add enough dye, black, blue, red, and even forgive green, these can be made, compared to the inconspicuous black, more color matching is actually more beautiful.
It's a pity that it's still the same sentence, the large belanged glasses made of plastic are a bit unconventional, and if they are matched with colorful colors, I'm afraid there are not many people who can accept this kind of design.
Choose to use black-framed glasses this relatively low-key design to obtain market recognition, when consumers have an understanding of plastic frames, the next step is to launch more personalized shape and color, this is a relatively stable market development route, anyway, now Shuhang is the only one in the field of PMMA plastic glasses in China, so the marketing work is how to come.
"This is the new glasses we need to launch in the second half of the year, I plan to use it for myopia/reading glasses, the market demand for these two glasses is too large, if Shuhang continues to use traditional metal frames, the production efficiency is difficult to improve in a short period of time, and it is basically impossible to meet the market demand, but my new design of this glasses is different, you should be able to see its mystery." ”
Unlike metal frames, which require skilled glasses workers to make frames by hand, and then weld nose pads, stiffeners and other complex processes, the use of PMMA resin material to make glasses frames, as long as the corresponding injection molding model is processed, relying on Shuhang's existing PMMA material molding production capacity, it can easily achieve large-scale manufacturing of frames.
The plastic frame does not need to be welded or bent, the only thing to do is to install the corresponding finished lens into the frame, and then install the left and right temples, and finally only need two screws to fix, and a pair of finished glasses can realize the entire assembly process.
Simplicity and speed are the absolute advantages of plastic glasses in terms of production, and cheap is a major breakthrough in cost, coupled with a relatively beautiful and beautiful appearance design, this is simply an artifact that beats traditional glasses.
What's more, there is the most important point, which is directly related to the advantage of the consumer experience of glasses: lightweight!
All made of resin materials, such a pair of glasses can have a variety of weight, the top is about 20 grams, and the mainstream combination of silicate glass and copper alloy frames on the market in the 80s is generally between 80 and 100 grams of weight to be able to stop.
There is a five-fold weight difference between the two, and the glasses are still worn on the bridge of the nose for a long time, so the weight can be reduced on such a large scale, which is why the fundamental reason why resin glasses can beat glass glasses, and in every sense of the word, the two have opened up a huge gap.
After dealing with PMMA resin materials in the laboratory for a long time, he knows very well how good these glasses are, and the craftsmanship, aesthetics and materials have reached the extreme.
Looking at this thin sheet of paper over and over again, the professor felt that he was a student who was good enough to surpass his teacher in some aspects, and this feeling was really good, very good.
"It's a perfect design, and in every way, we have a mature enough technology to produce it, and although this frame has a large number of curved designs, which has led to an increase in the cost of model manufacturing, the benefits it brings far outweigh the investment in model manufacturing, and I suggest that we use this design for myopia/reading glasses that will be put on the market in the second half of the year." ”
It has been determined that the new PMMA material technology will be available from the British in a few days, which means that there are no technical problems in the production of white light lenses, and the laboratory will naturally be able to complete the process drawing in the second half of the year.
"Hurry up and put away this drawing, your design is too precious, this will be an important weapon for Shuhang Optics to successfully seize the production share of the domestic glasses industry, now you must keep it secret. ”
As he spoke, the professor was going to put the sketch away quickly, and this thing was placed in the laboratory like this, but he suddenly felt a little unsafe, this laboratory really needs to be replaced, and the security may still be a little lacking.
However, the situation at this time is so simple for Wang Zhengguo, this time I came to the laboratory to determine the reason for the production and design plan of myopia/reading glasses in the second half of the year, but at the same time, there are military goggle projects that need to be solved at present.
"I'm not busy, I still have something to paint, I'll talk about other things later. ”
Continue to sit down, when I started to sketch again, this is a pair of glasses that look like a more exaggerated shape design, the most impressive thing is naturally two huge lenses as the main body, plus the thick frame in the middle of the nose bridge of the glasses A large number of almost metamorphosis materials are used, first of all, the degree of solidity can be seen, but the nose pad part is designed very strangely, it seems that the bearing point of the whole glasses is not the bridge of the nose.
Professor Liu, who is also an engineering technician, continued to examine the strange design of the nose pads: the whole thing starts from the bridge of the nose and extends down to both sides of the nose, directly wrapping the lenses and extending the lower part of the nose pads to both sides of the nostrils.
This is a bit strange, it seems that the glasses have been specially strengthened in some places, and Professor Liu did not know the purpose of this design for a while.
"Your glasses are a bit interesting in terms of design, resin glasses are originally only a few tens of grams, you need to design such an exaggerated nose pad, the whole weight is spread over the entire facial bone to bear?"
Since it is an engineering subject, then the engineering mechanics design must be very in place, so it is a glance to see the details of Wang Zhengguo's new glasses in the nose pads, at least in terms of force dispersion, this new nose pad design should be more reasonable and scattered, which is conducive to reducing the force of the nose pads per unit area.
Professor Liu has clearly stated the details of the design of these glasses, so Wang Zhengguo is not hiding and picking out the situation.
"This is not designed for ordinary civilians, it is for the soldiers of the army, I designed a military goggles, which can have a certain bulletproof effect, in the face of the huge impact of various explosives on the glasses, this nose pad design that can effectively disperse the impact of explosives is particularly necessary. ”
The decentralized bearing nose pad design is a highlight of the ESS cross bow in the design, after which it has also become the standard design of military goggles and even outdoor sports glasses, so Wang Zhengguo does not intend to castrate the design and cut it off as military goggles, after all, there should be some unique innovations, and this is one of the selling points of military goggles produced by Shuhang.