Chapter 140: Death by Yourself, Monopoly Problem

There are no children in the house, so pornography doesn't matter. But Lin Yi made a sign and wrote a slogan on Sunflower. The two joined the student team and protested racism together.

Although this clean society movement is aimed at "Custer's Revenge", as a game platform, it is impossible for VCS to be unaffected. Originally, there was a queue to buy a host, but now it has become a crowd. Not only did the sales slam out, but there were also a lot of returns!

After returning home, Lin Yi settled the account for his wife: "According to the original trend, although the bad debts are as high as 100 million, Atari will be able to make up for them by the middle of next year." Now it's breaking even again. ”

Xiang Sunhua felt that something was wrong: "The opponent should lose money when he encounters a return, right, how can he balance his finances?"

"Those messy games, most of them are released in the United States. There was no boycott of Atari abroad, and it was certainly able to continue to make money. Enterprises with a global sales network are all unbeatable Xiaoqiang!"

Lin Yi's sigh has not yet landed, and the 'retired big brother' has a new move.

DC Comics is affiliated with Warner, and its product "Superman" has been brought to the big screen for the second time this year. The U.S. box office is 130 million, which is far less than the 300 million of "Star Wars", but it also makes Atari ready to move.

Paradise used to be privately owned and did not disclose financial reports. But the "Space Invaders" soundtrack of "Star Wars" has obvious sales there, making at least hundreds of millions of profits. Everyone also sees the value of super IP.

So Atari was ruthless and adapted "Superman" into a game. Lin Yi gasped when he saw the data: "3 million copies, the new president is crazy, right?VCS host sales, now up to one million units, who are so many cassettes sold to?"

Phelan humorously said: "Their products are not compatible with red and white machines. It is estimated that movie fans are counting on each person to buy 3 copies. ”

Quantity beats quality, and it doesn't always go well. The hot sales of game cards have driven the sales of consoles far worse than expected. After the movie craze faded, the Superman game sold only 1.2 million copies.

Because of the after-sales word-of-mouth, this game not only did not receive good reviews, but also suffered fierce criticism: "It's really a super bad work, ruining the hero in my mind! Game designers, they should really eat!"

During this time, Atari employees suffered a huge amount of criticism. One of the development engineers, unable to bear the pressure, stood up and spoke publicly: "It only took six weeks from production to release, can you still expect a masterpiece?"

After reading the news, Lin Yi stroked his palms and laughed: "This person is really talented, and now the pressure of public opinion has been transferred to the person who patted his head to make a decision." ”

The problem is not limited to this, the marketing department came to report: "Our insider said that the Atari backlog of game cards, including 1.8 million copies of Superman, was pulled to New Mexico and buried in the Alamogordo Desert. ”

Lin Yi had an idea, and immediately gave an order: "Popular Electronics", "Time Magazine", "HSD Post", this news tells them that there may be an unexpected gain. ”

It was not in vain to fan the flames, and after the plastic waste was dug up, it was piled up into a small mountain. At market value, more than $60 million. Photographs are proof of this, and Warner, as a public enterprise, must give an account to shareholders.

Atari Games, after the investigative committee was stationed, began to check the accounts. The loss of $10,000 a day made shareholders angry: "Warner bought Atari because the game industry has matured, why is it losing money now?"

The shareholders are the backers, and Atari can't bear their anger. So soon, the second CEO also left.

However, what happened next shocked Lin Yi: "Warner's shareholders, they actually want to sell Atari? The game industry is booming, as long as it lasts for a while, with the power of the tailwind, it should be able to come back to life?"

Phelan explained to him: "With a loss-making company, Warner's stock price will continue to fall." By the end of the year, the report will be very ugly. It's better to endure the pain and cut the meat, with the follow-up influence of "Superman", as long as it falls once, it can stabilize after that. ”

"It could have been able to break even, but under the radical decision-making, there was a second big loss. It's really not going to die if you don't die!" Of course, Lin Yi not only sighed, but also picked up the leaks in time. If it is acquired by someone else, won't it be another opponent?

Atari's gaming department, the masters have been exhausted, and of course there is no value. However, "Tank", "Arkanoid", and "Blasting Comet" have very high IP value. There are more than 50 games that have the value of continued development.

This copyright library cannot be given to others, Lin Yi must take it. However, Heaven wants to monopolize the market, and Warner can certainly see it. Understand the main points of the negotiation, and the other party directly opens his mouth.

Because the losses were expected to be recovered, Warner's stock price did not fall off a cliff during the negotiations. Lin Yi was not in a hurry, because Phelan told him: "Whether it is management or negotiation, it is the manager who does the work." Before the annual earnings report, they must be in a hurry. ”

However, without waiting for the opponent to be in a hurry, something went wrong here. Mr. Ullman, the royal lawyer of Paradise Company, came to visit.

Lin Yi first congratulated: "Congratulations, becoming the dean of the University of California School of Law is really a great achievement!"

After thanking him, he explained the purpose of his visit: "I heard the news that if Heaven buys Atari, the Antitrust Bureau of the Department of Justice may file an antitrust lawsuit. ”

Lin Yi was slightly surprised: "Grapevine, right?"

Ullman shrugged: "I heard it from elsewhere when the fraternity had an alumni party, believe it or not. ”

After observing the university for a long time, Lin Yi had some understanding: "I heard that the brotherhood and the Freemasonry are elite organizations. It advocates mutual aid, so the grapevine may be more reliable. ”

Seeing that the other party paid attention, Ullman continued: "IBM and Bell are under antitrust investigation, do you know about this matter?"

"Bell doesn't know, but IBM knows. It is said that the antitrust lawsuit lasted for 10 years and cost $1 billion!"

"The time and numbers are not there, but they are not much. So I suggest that Heaven give up on the acquisition, suck up the nutrients of Atari and leave only a shell for others. ”

On Ullman's recommendation, Lin Yi got acquainted with the Business Roundtable. It's a lobby group that, though it's only been around for six years, already has a global reach. It is a strong partner for multinational companies.

Then, under the dominance of the big shape. Heaven and Atari reached a commercial settlement over the copyright of "Lianliankan". 100 million yuan of infringing products, so that the opponent lost so much that he vomited blood. Now after a dose of supplementation, I am finally out of my near-death state.

However, Heaven did not suffer a loss, and easily received 50 million. The patent of the VCS host, Lin Yi can't look down on it at all. So I pulled left and right, and only bought some game copyrights. After buying things and calculating the accounts, Heaven also earned 30 million.