The first auction to test the waters, the response can only be said to be mediocre. The 30% income is far lower than Lin Yi's expectations: "Antiques are a luxury, and its price and profit should also be at the luxury level." ”

The manager of Sotheby's spread his hands: "But Mr. Lin, there are no treasures in this auction, so it can't attract the attention of the rich." We lack hype and it's hard to create an atmosphere of scramble, and this outcome is predictable. ”

Zhen Yingjun's father also came to Xiangjiang for a meeting this time: "Lin Sheng, this result is already very good. If there is no publicity for the "Rogue Novel" and "Nanyang" for several consecutive years, the social recognition of antiques is not high. ”

As a special guest, Xiao Sima also spoke: "Seriously, in the past, the sale of antiques was mainly supported by old players. I went door-to-door. Whether you can sell it at a good price depends on whether the customer sees the right eye. And in the past few years, there have been a lot more customers who have taken the initiative to enter the store, which is really a blessing for Torin. ”

Although it has been affirmed by experts, Lin Yi still sighed: "It seems that there is still a long way to go to cultivate the market!"

Sotheby's manager agreed: "It is indeed not easy to open up the market. We have been in the auction house for six years. However, both internationally and locally, peers are still waiting on the sidelines. If the market is already hot, where will they hesitate?"

For auction houses, customers are indeed important, but a stable source of supply may be even more precious. In Lin Yi's place, he saw a super gold mine. In order to be able to produce performance, I worked hard with the big boss.

Financial real estate is not separated. In the same way, finance and art are also very closely linked. As a participant, Brother Jin took a more macro view: "The 70s are coming to an end, and the economy of the Asian tigers has grown by an average of seven or eight times. Social capital is greatly affluent, and new investment channels are urgently needed. Now the second oil crisis has curbed the impulse to invest in industry, but it is a good opportunity to introduce them to the art world. ”

At the meeting, a decision was made, "National Treasure Archives", "** Said Collection", ...... , antique knowledge popularization action, at the same time in Jiashi and "Nanyang" launched. The opportunity that Xiao Sima was looking forward to appeared in front of him at this moment.

""Antique Lecture Hall", after you finish this program, and then hold a special knowledge lecture in Hong Kong, Macao and Taiwan. It's expected that you will run nearly 200 races in a year, can you stick to it?"

"Lin Sheng is helping me make a name for myself, no matter how hard and tired I am, I will grit my teeth and persevere. If I can perform on the same stage with my father, my father will be proud of me. ”

"Not necessarily. One thing to note is that after the show, the art lecture that faces the audience directly is essentially a kind of propaganda. Although you have a family background, you must absorb and apply the strategy of the marketing team. ”

Financial management lectures and health lectures, called knowledge popularization, are actually marketing publicity, Lin Yi has seen a lot, and he will naturally use them.

For the sake of Jiashi's reputation, the show can't go too far. But those face-to-face lectures can stir up the atmosphere. Ordinary antiques become high-end bone directors, ordinary works of art become precious works of art, all rely on lectures to add cultural added value.

After sending off the guests, the simple private secretary, Sister Fisher, asked softly: "Brother Yi, it's not good to do this! You can't make much money, and if someone reveals it, you will lose a lot of face." With your status, prestige is still important. ”

"You're still too young! Veteran players and insiders, this matter is very good for them, and of course they won't go against us. Even if a new player understands it, he will want to beat the drum and pass the flowers, and he will be willing to be blind. After a long period of excitement, the market value will be affirmed. ”

"How does this sound like a financial bubble?"

"Finance and art are inseparable! The so-called three people become tigers, and if they blow too much, some people will naturally believe it. You've seen the power of the media. Ah Can, a mainlander in the TV series "** People", is designed to be lazy and lazy, stealing chickens and touching dogs, don't Hong Kong people believe it!"

"When I was in the capital, there was a shop where the bean curd was delicious. I heard the eldest sister say that she got up at two or three o'clock in the middle of the night and didn't finish work at night. Brother Yi is from the mainland, isn't he angry when he sees the distortion? With newspapers and television in hand, why don't you help publicize it?"

"Ahem, the reason is more practical, I told you, don't tell it. The salary in mainland China is 18 yuan, and the monthly salary in Hong Kong is 1800. If the citizens understand the truth and have three months' salary, they can return to their hometowns to start a business and become a boss. Hong Kong businessmen have gone too much, but they are not worth much!"

"Brother Yi is really practical!"

"Everyone is very practical! The wealthy want information monopoly, and the British government in Hong Kong wants the support of the people. Those film and television dramas are indispensable to the shadow of propaganda warfare, and commercial and political factors are all in it. ”

Properly communicate with subordinates, and loyalty has been significantly improved. Lin Yi was busy with art investment, and Fisher took the initiative to take over the annual research of other industries.

This work is not easy, like millions of antiques, tens of billions of capital looks spectacular, but if you want to inspect it, it is very painstaking! Even if you don't go to the United States, you will have to lose a lot of weight if you run around Hong Kong, Singapore, and every day.

Although someone took over the burden, Lin Yi's side was not easy. As a member of a private think tank, Professor Jin suggested: "The antiques that Lin Sheng buys cannot be sold in large quantities, otherwise the market will definitely collapse." But so much capital, all deposited, is not a good thing. ”

Lin Yi can understand: "The professor said in class that asset securitization is the trend of the future. I discussed it with my wife, and I had a little idea of revitalizing the precipitated capital. ”

The couple's vision is to securitize art. As early as 1974, the British Rail Pension Fund for the first time constructed an art portfolio in order to avoid inflation and preserve and increase the value of assets.

Professor Jin has a wide range of information, and immediately affirmed after listening to it: "The art investment market is developing rapidly, performing well and attractively, and **** and Swiss banks have included art in their asset portfolios. ”

"I plan to go one step further and launch small-value transactions on the basis of the share of artworks. For only 1,000 Hong Kong dollars, you can buy a piece of art. Market research shows that the antiques that used to sit high in the clouds can fall into the dust this time, and more than seventy percent of the respondents expressed expectations. ”

In fact, even if there is no need to investigate, Lin Yi clearly understands. The madness of the 'Cultural Exchange' back then, that is really vivid!

Professor Jin saw through it at a glance: "The real economy of Xiangjiang has developed rapidly in the past three years. But the local stock market has been half-dead. Both investment and speculation have been greatly suppressed. As soon as your art market opens, funds will definitely pour in, what a pick-up man!"

When Lin Yi heard this, he squirted out on the spot.