Chapter 21: Advertising

If you want to shoot the scene of the future smart factory, it is really difficult in 92. However, he wanted to create visual shock, and it was normal to have difficulties.

First of all, you have to have a high-level camera team and top-notch camera equipment, and the past nine years is the prosperous period of Hong Kong films, so it is right to invite you to Hong Kong.

Secondly, it is necessary to use intelligent machine tools in the factory to process a part that cannot be processed in China at present. In his previous life, he saw a video of processing a crankshaft with a DMG CNC combination machine tool on Tencent Video, which left a deep impression on him. He decided to machine crankshafts as well. In fact, the CNC machine tool he wants the company to develop is to imitate DMG, he has never dealt with machine tools in his past and present lives, and his explanation to Peng Bin is actually his subjective assumption. Fortunately, his assumption was not wrong, otherwise it would have been a big joke.

The drawing design of the crankshaft is easy and the same all over the world, the difference is durability and precision. If Changsheng Seiko uses the "precision" brand CNC machine tool that imitates DMG, there is no problem with the accuracy, and it will not lose to others, but the durability is a scum. Domestic special steel for automobiles has not been good until 2017.

Shen Danqing wants to shoot a promotional video for the future smart factory, in order to promote the constant temperature factory is just a reason, in fact, the deeper reason is for the country and domestic outstanding entrepreneurs with a broad vision. He wanted to enlighten their vision so that the country could go higher and further in its future development. In fact, he has no confidence in promoting the constant temperature factory now, and the current market status quo in China is not better than anyone but cheaper than whom. Although he is aware of this situation, he still demands that the company's product quality be improved. Even if there is no domestic market. If there is no domestic market, go abroad, and the establishment of the brand can not be completed overnight, it is established by the enterprise through persistent pursuit.

How to make this promotional film, he hasn't figured it out yet. But it's not in a hurry, and it's not in a hurry.

After a few days, through the unremitting efforts of the company's staff, the Hong Kong camera team and director were finally assembled

。 Shen Danqing held a meeting with them and told them some of his thoughts. And discuss with them how to shoot, the theme of the promotional video: intelligence, technology, how to reflect. As the saying goes, three stinkers are the best of Zhuge Liang, not to mention that they are still professionals, and finally decided to adopt the vision of an employee of the technical department throughout the whole film, integrating the wishes that Shen Danqing wanted to express. Take subtitle commentary.

After discussing it, the protagonist was about to be chosen, and Shen Danqing called Li Xiang and Wang Quanfu to ask them to send notices to their respective companies. Within the scope of both companies, a male employee between the ages of 25 and 45 is selected. It is required to be tall, handsome and elegant.

Changsheng Seiko is nothing, there are only a few hundred people, but the pioneer company has more than 10,000 people, and it should not be difficult to choose a leading actor. The notice was issued, and employees from both companies enthusiastically signed up. It's a rare opportunity to be an actor, and no one wants to lose such an opportunity. In the end, after the selection of the director and Shen Danqing, an employee named Wang Jie from AH of Pioneer Company became the lucky winner.

About a few dozen extras were additionally selected. The actors are all here, and it's time to start filming.

officially started filming, Shen Danqing became the on-site commentator, and he always shouted to stop the places that were not satisfied with the filming process, and he was noisy. made the little girl laugh for a day. The young director can't do anything about him, he can't afford to play a big name. The customer's opinion is always right.

Shen Danqing's requirements are relatively high, although there are only a few minutes of footage, but he shoots for a whole day. In the end, the task was completed.

The editing of the film could not be completed until Hong Kong. After sending off the film crew, Changsheng Seiko resumed his daily work.

Shen Danqing has been thinking about the future development of the company for the past few days, and he has been thinking about it for a long time and has not been able to enter. He actually wanted to start farming for a long time, but he didn't have the talent. At present, the state still adopts the system of graduate package distribution, and the real talents are still in state-owned enterprises and institutions.

I want to invent products, because I have no foundation, and I am always controlled by others. The blockade of European and American countries is still very strict, and it is not difficult to use it yourself and secretly get some back, and it is obviously unrealistic to want to ship in large quantities. However, there are still some key node inventions that still need to be engaged. For example, blue LEDs.

Shen Danqing knows the shortcomings of his company, or it can be said that the shortcomings of the whole of China: materials, electronics, integrated circuits, software, optics, chemistry, special glass, etc., there are too many. He only has one step at a time.

What is China lacking the most at present? It is definitely the talent for integrated circuits and software. Shen Danqing also saw it from several products made by his own company. Since the domestic conditions do not allow it, he plans to cultivate it himself. Seriously, Shen Danqing had read relevant reports in his previous life. The most productive group of electronic technology talents and software talents are high school students. And among the high school students, math geniuses are the most. Therefore, he decided to select mathematical geniuses in high schools across the country, and invited Chinese experts in such fields to return to China to teach. Of course, there are no conditions for running regular schools, and the state does not allow it. He is ready to carry out it in the name of internal training in the enterprise

。 Only in your own hands can you feel most at ease.

As soon as the boss gave the order, the company immediately took efficient action. Selection is made in-house first, and then nationwide.

Under the influence of money, Changsheng Seiko finally established the first vocational training school: Huachuang Vocational Skills Training School.

For the time being, only electronic technology, integrated circuits and software engineering are taught in the school. These are what Shen Danqing lacks the most at present.

Hardware and software must be done at the same time. He knew that he had to follow a path of self-reliance and renewal.

There are many good things, and any success is no accident. One afternoon, Shen Danqing was working in the office, and suddenly the internal phone on the desk suddenly rang, Shen Danqing stopped what he was doing, and picked up the phone: "Hey, I'm Shen Danqing" The sweet voice of the little girl came from the phone: "General manager, Minister Du Sihai has something to report." The tone was very formulaic, and it was agreed between the two of them that they should adopt a formal title in the company.

Shen Danqing also said businesslikely: "Let him come in!" Du Sihai pushed open the door and saw that Shen Danqing was standing up and wanted to come over, so he hurriedly said: "Boss, I'm sorry for the trouble, I want to report something to you." Shen Danqing was calm and said kindly: "There must be some good news for you to come today, right? Sit down, let's talk slowly" Chen Danqing said with both hands.

Du Shihai carefully sat down with half of his buttocks, and then said: "Boss, our company has entrusted Tsinghua Institute of Optoelectronics to study gallium nitride crystals, and a small number of finished products have been developed in the laboratory, and the test has fully met the boss's expectations, but it will take a while before mass production," Shen Danqing listened to Du Sihai's words, and immediately said with a smile: "Okay, it's really good, the mass production is not in a hurry for the time being, but the patent application must be hurried." You go back and tell them to develop a white LED and a full-spectrum light source right away, and then apply for a patent. This news is really good, Minister Du, you have done a great job. In the near future, a brand new position of general manager of a brand new company awaits you. Come on! Minister Du. ”

After hearing the good news, Shen Danqing was happy for three days. It wasn't until the sample of the promotional video cut in Hong Kong was finally completed that he was distracted. Shen Danqing reviewed the sample with all the management of Changsheng Seiko.

Everyone was shocked by the scenes described in the film, especially the ending remarks: Future Smart Factory, produced by Changsheng Seiko. Except, of course, Shen Danqing. Apparently, the dailies have had initial results.

The sample can be contacted by CCTV. The Propaganda Department is running efficiently. In 92, the advertising price of CCTV has not yet taken the airplane mode. But because the film is too long, it can only be played during garbage hours. Because the price is cheap now, Shen Danqing will play it directly for a year with a stroke of his pen.

Shen Danqing didn't expect the publicity effect of the promotional video to be reflected in a short time. Who knew that at this time, the central government was setting off an uproar over this. Deng Gong first visited RB in 1978, when he was struck by the advanced production plants of RB Nippon Steel, Nissan Motor, Matsushita Electric and other companies. Now I am excited to see that there is such an advanced factory in China. A central meeting was hurriedly convened. At the meeting, most of the leaders did not think that all this was true. Because even abroad can't reach it now. But believe it or not, the scene described in the film, intelligent combination machine tool processing crankshaft, intelligent industrial robot, intelligent conveyor vehicle, intelligent industrial assembly line, left them with too many shocks, especially the final conclusion: the future intelligent factory, Changsheng Seiko production. The central government quickly took action and organized an inspection team to Huizhou to inspect the situation. This is a commercial after all, and of course the contact address is left.

Of course, the central delegation will not come to Changsheng Seiko directly, and it must first understand the situation indirectly. I don't know if I don't check, and I'm shocked when I check it. When I learned that Changsheng Seiko had only been established for just over a year. Not only has it established an advanced constant temperature factory, but also helped the local enterprise TCL company to establish the TcL ace electronics industrial park. The delegation suddenly couldn't sit still. Is all of this true? All of this will have to wait until the field trip to know the results. Therefore, the HZ municipal government notified that the central delegation would come to inspect the next day.

Changsheng Seiko received the notice and was immediately busy

, cleaning, arranging reception procedures, organizing security, and much more. The effect of the promotional video reached some expectations, but Shen Danqing's heart couldn't help but panic, he was not ready, and some of the intelligent machines in the film were fake. He himself knows that all of this can be achieved in the future, but will others think so?

The next day, the central delegation, under the leadership of the HZ municipal government, arrived on time during working hours. Shen Danqing led the staff of the whole company to line up to greet him. The leader of the central inspection team is very high-level. is a leader surnamed Ye of the Central Advisory Committee, and he is a close comrade-in-arms of Deng Gong. All this is enough to express the importance that Deng Gong attaches to this matter. After being introduced by the staff of the HZ municipal government, he shook hands with Shen Danqing cordially and said kindly: "Xiao Shen is amazing! Shen Danqing hurriedly flattered and said: "Ye Lao, it's over, our company is still very weak, and I don't know how many achievements in China surpass mine." Ye Lao, do you want to go to the office building to rest first, or go to the factory to visit first?" Hearing Shen Danqing's polite words, Ye Lao scolded with a smile and said: "You! You are old-fashioned at a young age, what to rest, we will come so early if you want to rest, you lead the way, let's go to the factory first."

Under the leadership of Shen Danqing, the delegation came to the experimental workshop, which is the workshop where the advertising film was filmed. There was no one in the workshop, because Shen Danqing hadn't thought of what the CNC combined machine tool was going to be used for. And several other things are fake. First of all, the appearance of these machines is really beautiful and very modern. The delegation was shocked after seeing it, and it was certainly better to experience it than to watch the promotional video. The most skeptical expert in the delegation couldn't help but waver in his insistence. Could it be that all this is true? This is too unscientific, isn't it?