"Speak. Schmidt asked with a smile and an outstretched hand.

"Now that Google is in addition to its main task of developing itself, I also need you to acquire Pyra Labs. Sid's words made Schmidt blink in confusion.

"The technology company that provides Blogger services?" Schmidt asked, confused.

"Not bad!" Sid smiled and nodded.

Since Clinton's "zippergate" two years ago, blogs, a form of website that is different from mass portals and chat rooms, have become uncontrollable.

Whether it is its viral speed of information dissemination or the amazing news mining ability based on it, many people have been eye-struck.

However, the structure of Blog with a single blogger as the information dissemination point still makes most traditional portal operators think that no matter how novel the views of individual bloggers are, no matter how fast their information dissemination speed is, it is still difficult to compete with portals backed by large-scale network media resources.

In addition, Pyra Labs, the developer of Blog, has not developed a reliable profit model, so although the concept of Blog has been quite hyped, and a number of celebrity bloggers have been born so far, Internet companies in Silicon Valley and venture capital on Wall Street have shown little interest in it.

"May I ask why?" Schmidt asked.

Google's current core business is undoubtedly the technical creation and commercial promotion of the website search engine, and it seems unwise to get involved in blogs that have nothing to do with the main business at this time, and even invest money in acquisitions.

"Of course. Sid explained: "What I like about the blog's ability to disseminate information and produce news, compared to the slightly large and bloated portal, its flexibility and the freedom of the audience allow it to provide information in the online world with a very high degree of efficiency." ”

"But what does this have to do with us?" Schmidt still wondered.

"It's simple. Sid raised his index finger, "Information in the online world will not be monopolized by portals forever, just like the struggle of human beings for thousands of years, where there is a monopoly, there is a counterattack." Internet information will inevitably transition from the mass production of corporate information to the spontaneous creation and dissemination of the general public, which is the general trend!"

"And Blog is definitely the best place to start. Sid's words made Schmidt feel like a new door had been opened.

He nodded heavily as he listened.

It's just that Sid changed his words and said with a smile: "In addition, Blog can also be used to experiment, my previous viral promotion in Hollywood studios, so, one stone!"

After going around for a long time, it turned out that Sid's acquisition of Blog was to build a viral propaganda network for Fire Lion, so that it could build its own Internet media space in addition to traditional media.

Sid's blatant "fake public benefit" made Schmidt smile bitterly, "Okay, I see, but do we have enough funds to buy Pyra Labs?"

"You don't have to worry about money. Sid smiled faintly: "After you make a budget, I will transfer the acquisition funds to the company's account." ”

"Oh, okay. Sid personally paid for the company's acquisition, which made Schmidt look at Sid and Larry and Sergei with some doubts, and the relationship between the three founders was more complicated than he thought.

But Schmidt, who has been a company executive for more than ten years, wisely did not ask, as a professional manager, he knows that there are some things he can manage, and some things that are not under his control.

"By the way," Sid added before Schmidt left: "By the way, after the acquisition of Pyra Labs, we will reorganize them into the 'Blog Division', and I will send a group of specialized personnel to help manage it." ”

It's nothing that the newly acquired small company is incorporated into the company, but this department is headed by someone appointed by Sid from the outside, what is it?

"Okay, I got it. Schmidt was full of suspicion, but he agreed.

After Schmidt left, Sergey couldn't help but say excitedly: "After the acquisition of Blog, we can start experimenting with Adord and AdSense." ”

Sid and they asked Schmidt to buy Pyra Labs, of course, not for any film promotion and news dissemination, that's all an excuse!

What Sid really wants to do is to use the influence and dissemination of Boll to experimentally add Adord and AdSense, two Internet advertising systems.

In this way, when the day of Sid's stealing day comes, Google can use Google's search engine and blog to launch an Internet advertising business at the same time, reversing the market of Yahoo, MSN and AOL in one fell swoop.

The principle is also very simple, the advertising system of Google search engine is to use the keywords entered by users to display the website links of relevant businesses on the right side of the web page, especially small and medium-sized businesses, when interested users click on the links of these businesses and enter their websites.

Google will only charge them for advertising.

Blogs can also use this advertising system, because any blog post has a corresponding theme, so you can display the corresponding business ads on the right side of its web page according to the keywords of the articles in the blog.

For example, in the blog of a food blogger, you can show the corresponding food, cooking tools, food merchants, etc. website links according to his or her articles.

After the user clicks on the link, not only Google will charge the merchant an advertising fee, but they can also pay a certain salary to the blogger himself as a reward from this advertising fee, which can stimulate the blogger to update more blog posts, and achieve a snowball effect.

Therefore, the importance of the blog is far more important than what Sid explained to Schmidt. Especially because Blog has now gained a lot of influence, and its daily views and the number of new bloggers, as well as the speed of updating blog posts, have grown rapidly.

Therefore, for Google's Internet advertising strategy, Blog can play a role in the early days after the launch of Adord and AdSense, even higher than the current lesser-known Google search sites.

"Internal experiments, Sergey. Sid smiled and said to an excited Sergei, "Don't forget, we can't tell the slightest bit about Adord and AdSense just yet, it's our lifeline." ”

"Of course, of course, I know. Sergei replied with a wave of his hand.

Sid then turned to Larry Page, "Well, I'll leave the rest to you, Larry." ”

"Well, you can rest assured. Larry Page nodded and smiled.

"Also, if Schmidt wants to expand the company's infrastructure, you can also contact Scorpio and ask them to help build the protective wall of our 'X Lab'. Sid's words made Larry and Sergey curious.