Yang Lexun went to the prestige and found that it was the Mengniu Group that was holding the price and bidding. Pen ~ fun ~ pavilion www.biquge.info

"Where Are You Going, Dad" has a naming fee of 100 million, which can not scare the owners present, you must know that there are many variety shows in Shenzhou with a naming fee of far more than 100 million, take Mango Satellite TV's "The Strongest Girl" (a bit similar to the supergirl of the original world) as an example, last year's naming fee reached an astonishing 550 million, breaking the highest record of the previous naming fee.

Is Yiyi Dairy stupid? People who don't know the inside naturally think that Yiyi Dairy is surprisingly stupid, it is really rich and can't find a place to spend, only competitors deeply understand how much market share Yiyi Dairy seized last year, and they all say that "there is no first, there is no second", when the people are coaxing the same brand of dairy products, this brand is the first brand that is well-deserved in the minds of the people.

Mengniu Group has always been the leader of Shenzhou Dairy, but last year it was fully overtaken and suppressed by Yiyi Dairy, and it did not steam steamed buns to fight for breath, so this time, Mengniu Group's naming rights to "Where Are You Going, Dad" are bound to win!

No, the representative of Mengniu who came to participate in the investment promotion suddenly raised the bidding price by 50 million, the purpose of which is to let peers see the confidence of Mengniu Group, 150 million is just a beginning.

Indeed, 150 million is just the beginning, and only 150 million is just 150 million, how can it be difficult for the companies present to retreat?

"210 million. As the so-called "losers do not lose the battle", Mengniu Group increased the price by 50 million, and Yiyi Dairy increased the price by 60 million.

Wow~ Yang Le was slightly shocked, the advertisers called the naming fee of "Where Are You Going, Dad" from the starting price of 100 million to 210 million after only two bidding, so what will be the final naming fee of "Where Are You Going, Dad"?

So far, the only variety show that Apple Satellite TV can handle is the "Boys and Girls Rush Forward" series, and all the advertising costs of this show add up to more than 100 million, this is the gap.

"220 million. "This time it's the wind that is asking for the price.

To popularize science, Swift Motor is a well-known brand in the world, and its reputation in the automobile industry is probably similar to that of the BMW of the original world.

"230 million. ”

"240 million. ”

"250 million. ”

Title and title, since it is the title broadcast, after the naming right of "Where Are You Going, Dad" was auctioned by Hurricane Motors, the same industry automatically withdrew from the competition for other advertising spaces of "Where Are You Going, Dad".

Because of this, the other three car brands that came to participate in the investment promotion couldn't sit still and raised their cards to bid prices, but compared with Mengniu Group and Yiyi Dairy, several car companies were a little stingy.

How much is a can of milk? How much is a car? Don't look at the two are consumables, but people can drink milk every day, can cars be changed every day? It's really not that a few car companies are stingy, but cars belong to the "luxury" in the hearts of the sling, if the naming fee is too high, the car brand can only give up, because the gains outweigh the losses, no matter how good the advertising is, people must have the financial ability to buy it, otherwise the audience will only have the greed.

"300 million. "China's famous mobile phone brand corn has become powerful, and the price has been raised by 50 million in one go.

"320 million. ”

"350 million. ”

"380 million. ”

"400 million. ”

In the blink of an eye, Huachuang, Huaxin, Extreme, and Xinli, four well-known mobile phone brands at home and abroad, raised the naming fee of "Where Are You Going, Dad" to a high price of 400 million.

400 million, this number also made some of the companies present give up the battle for naming rights.

Yang Le saw that the merchants were no longer bidding, and asked: "Xinli bid 400 million, are there any companies that want to increase the price?"

As soon as the words fell, I just looked at the representative of Le Tesco and raised the price: "410 million." ”

"420 million. ”

"450 million. ”

Yitao.com and Letao.com, which are both e-commerce, couldn't sit still all of a sudden, and bid one after another, the purpose of these two companies is very pure, that is, they don't want the naming rights of "Where Are You Going, Dad" to fall into the hands of their peers.

Of course, if you can bid for the naming rights of "Where Are You Going, Dad" at a price of less than 500 million, the representatives of the three major e-commerce companies are also very happy, but with the current development trend, the naming fee of "Where Are You Going, Dad" is definitely more than 500 million.

"Letao.com bid 450 million, do any more companies want to increase the price......?

Before Yang Le finished speaking, the merchants present launched a new round of price increases, but this time it was a big scuffle among major enterprises!

"460 million. ”

"480 million. ”

"500 million. ”

"510 million. ”

"600 million. ”

When the representative of Mengniu shouted out the astonishing price of "600 million", the on-site media couldn't help but boil, 600 million naming fee, which broke the record of the highest naming fee created by Mango Satellite TV's "The Strongest Girl" last year.

Sure enough, records are meant to be broken!

"700 million!" Yiyi's representative instantly became the darling of the media when he saw the representative of Mengniu, and directly raised the price by 100 million.

700 million? In addition to the Mengniu Group, the rest of the merchants present gasped, the advertising cost is too high, and everyone can't compete.

700 million, as a conscientious enterprise, the annual turnover must reach at least 5 billion to earn back the 700 million, and some high-cost enterprises, the annual turnover must at least exceed 10 billion to earn back 700 million advertising fees, how do you feel busy for a year, like working for "Where Are You Going, Dad"?

As a result, only Meng Niu and Yi are left to compete.

"750 million. The representative of the cute cow hesitated for a moment and raised the sign and shouted.

"800 million!" the representative of Yiyi gritted his teeth and shouted out the company's ultra-extreme advertising price!

Yang Le took a deep breath and asked, "Yiyi Dairy bid 800 million, is there a higher price?"

The representative of the cute cow raised a sign and shouted: "810 million." ”

Compared with the upper limit advertising price of 800 million yuan of Yiyi Dairy, Mengniu Group can be said to be out of the way this time, and 1 billion is their real bottom line, but the representative of Mengniu saw that Yiyi Dairy had no power to parry, and only increased the price by 10 million according to the regulations.

Even if it's only 10 million, it's actually enough for the Meng Niu Group, after all, the group's money is not blown by the wind, and if you don't steam the buns, you just don't want to lose to Yiyi.

810 million, Yang Le feels that he will not be able to make so much money in ten lifetimes.

Yang Le asked as usual: "Mengniu Group bid 810 million, is there any corporate bid?"

As Yang Le expected, 810 million is already a sky-high naming fee, and no company is willing to increase the price.

Yang Le repeated it three times, and seeing that there was no corporate bidding, he announced in public: "Congratulations to Mengniu Group for winning the naming rights of "Where Are You Going, Dad" with 810 million!"

"Bang Bang Bang ......"

The naming rights have settled, Lin Tianbao took the lead in applauding, the naming fee of 810 million far exceeds his psychological price, it seems that Lin Tianbao still underestimated "Where Are You Going, Dad", no, it should be said that he underestimated himself.

Since the naming rights of "Where Are You Going, Dad" were won by Mengniu Group, similar enterprises were not allowed to participate in the auction of other advertising spaces.

In the end, the special broadcast advertising space of "Where Are You Going, Dad" was photographed by Corn Technology for 420 million!

Time passed minute by minute, and the "Where Are You Going, Dad" advertising conference ended successfully, including the title broadcast and special broadcast, seven advertisements were shot at an astonishing price of 2.28 billion, which is also beyond the imagination of all the media and advertisers present, oh my God, is it so easy to make money?

I believe that "Where Are You Going, Dad" will attract more money than that, because there will be TV and network exclusive broadcast fees in the follow-up, if "Where Are You Going, Dad" can become an instant hit, then "Where Are You Going, Dad" can become a giant industrial chain!

At that time, "Where Are You Going, Dad" can also sell the copyright abroad, on the one hand, it can win glory for the country, and on the other hand, it can make a lot of money from foreigners! )