With the advent of the summer season, the two movies have also begun to be overwhelmingly promoted.

Whether it is in the lobby of the cinema or on TV, the Internet, or the print media, you can see the news that the two movies are about to be released.

In terms of theaters, it is natural to make use of the gimmick of the two movies facing each other so hard this time, and the publicity is very well done.

By the day of release, basically, there were only two movies left on the air, and the other films that had been shown for a while were moved to other times.

They also hope that through such publicity and gimmicks, more fans will be attracted to the cinema and the audience base will be expanded.

If you can attract a group of fans who are not used to watching movies because of this time, enter the cinema and consolidate it, then it will be the greatest benefit for them.

It can be said that under the tacit understanding of all parties and the all-round bombardment of the media, the two movies are already well-known in China.

Many fans who like to watch movies are eager to try, looking forward to the release of the movie, and hope to take a look at these two movies on the spot.

By this time, if you don't care about each other's wins and losses, in fact, the two movies have already fought a beautiful publicity battle and made a lot of money, which is already predictable.

But if the two suddenly shake hands now, or one of them avoids it, is that okay?

It's impossible, even Lin Qihua, even Liang Kuan, can't withstand the pressure from all sides, all the interests are entangled together, and they can't bear the consequences of rash changes.

Now, if you don't want to compare, you have to compare, and this kind of competition must continue until the winner is decided.

However, the smell of gunpowder is not very strong, and there is no emotional out-of-control situation with each other, even if it is not a big deal to watch the excitement, the media has repeatedly said that this is a battle of ideas, a dispute between gentlemen, and winning or losing in terms of movies.

The two crews, when they went to various TV programs, radio stations and other places to promote, also avoided talking about competition, and only promoted their own movies.

"It's probably a very special competition. Some filmmakers commented, "In the environment where Chinese films must go out, how to go out and when to go out have made the two films carry too much expectation and pressure."

However, after all, movies are just movies, whether they are good or bad, and the audience only needs to go into the cinema to watch it, and they will know whether they like it or not.

I hope that both films will succeed and that they will learn from each other's strengths and find ways to go out together.

If Chinese culture wants to be conveyed to people all over the world, film is an indispensable carrier, which we must recognize clearly and strive for. ”

During this time, the crew of "Journey to the West" traveled to various cities across the country to carry out the pre-promotion of the movie, whether it was Feng Xiangyang, Gu Yuhan, and Lian Yuling, they all tried their best to cooperate with the itinerary for publicity, which can be described as very hard.

On July 10, the two sides coincidentally released a promotional video for the film.

The promotional film of "The Battle of Mobei" is very exquisitely done, between the galloping of thousands of troops and horses, the sand and dust raised are shown in slow motion, which well sets off the grandeur of the scene.

The majestic scenery of Chang'an City, the magnificent scenery outside the fortress, the strategizing of Emperor Wu of the Han Dynasty and many civil and military generals, the national color and fragrance of beauties such as Wei Zifu and Princess Taiping, and the spectacular scenes of the army going out of the fortress and the surprise attack of Huo Quai's strange soldiers, are presented one by one, making people feel that this is really an epic historical blockbuster.

"This should be the best historical blockbuster made in recent years. Some netizens expressed their yearning with emotion, "When you move, thousands of horses are galloping, and when you are quiet, you can see that the beauty is like jade and plugged into the south of the Yangtze River, which is indeed the style of director Liang Kuan." ”

And the promotional video released by "Journey to the West" did not show weakness.

The heartless life of the thieves in the cottage, the hilarious scenes that continue to appear, the hula dance of the second master, and the exaggerated performance of the Supreme Treasure being extinguished all make people laugh.

The fight scenes between Sun Wukong and Guanyin Bodhisattva, the fight scenes between Bai Jingjing and Chun Shisanniang and the Bull Demon King, the fight scenes between Zixia Fairy and the fairy generals, etc., each has its own characteristics, and the magic weapon is frequent, and it is very beautiful under the rendering of special effects.

Bai Jingjing's beauty, Chun Thirteen Niang's royal sister Fan, and Zixia Fairy's blink, the three heroines show their respective styles and beauty, which are dazzling enough.

Finally, when the background music has just come up, the picture is frozen on the city wall, the sunset warrior and the reincarnation of the Zixia Fairy are standing in each other's arms, and in the crowd, the scene of Monkey King turning away.

Such a promotional film is naturally not as shocking as "The Battle of Mobei", and the explanation is unclear and itchy.

I have to say that such a promotional video is very appetizing, and many fans are frantically speculating, what kind of plot will it be?

The final scene seems to mean that this is a tragedy, but the front is obviously a comedy, which is really hard to guess.

"What impressed me the most was the blink of the Zixia Fairy, I felt that my eyes would glow, and my whole body exuded sweetness and love, and I was shocked all of a sudden, and I fell in love with her. ”

"I also feel the same way, in the blink of an eye, it is eternal, Gu Yuhan's performance is very exciting. ”

"I'm looking forward to it more and more, it's time to see the full version. ”

However, there are also many criticisms and doubts.

Compared with "The Battle of Mobei", the pattern of "Journey to the West" is obviously much smaller, and Lin Qihua put his mind on being funny, which lowered the grade of the whole movie a lot.

Or just like the name, it is completely Lin Qihua's playful work, thinking that one play is one play, and it is not rigorous at all, which is disrespectful to the movie.

The actors' performances are wonderful, however, the style of the movie is not high, which may ruin the film and lose the competition. ”

"In the end, who is holding high the banner of learning from Hollywood and going out? How do I feel that it has completely turned around?

Director Liang Kuan, who is a conservative, advocates cultivating the domestic market first, allowing directors and actors to mature, find effective routines, and then consider going out.

However, his movie "The Battle of Mobei" was filmed like an epic, the scene was very spectacular, and the contrast between movement and stillness showed his very unique control.

Lin Qihua, on the other hand, is a radical, advocating bold use of mature foreign themes, packaging them in a unique way in China, going out, and using overseas markets to verify the quality of Chinese films and spread Chinese culture.

However, his movie "Journey to the West", packaged with a superhero film, is nonsensical and funny, even if some thought is used in the special effects, it is indeed very good, but the most important movie pattern and plot are incompatible with his concept.

I believe that these two movies can be successful, because they are wonderful enough, but now, I can't figure out, am I wrong, or have the two of them been reversed?"

Similar comments made fans puzzled, what is the situation?

Of course, some media bluntly said that when you watch the promotional film, you can't see the complete plot, and what it will be like will only be determined if the movie is officially released.

However, each other's styles are certain, but the effect remains to be evaluated.

It's a mule or a horse, just pull it out and you'll know, once the movie is released, good or not, it will be revealed, everyone will wait and see.

At a hotel in Yanjing, Liang Kuan and his team got together.

"If we follow the guidance of such public opinion, we will be able to take the lead. The middle-aged man sitting next to him smiled happily.

He is the biggest investor in this film, Lu Wenyao, the chairman of Feixiang Media.

"It doesn't work much. The other person shook his head, "In the early stage, there will be no fewer people who just go to see the fame of Lin Qihua and Gu Yuhan and others, the key is the quality of the movie."

Instead of suppressing them in the early stage, it is better to increase publicity efforts after the first wave of moviegoers come out, and then suppress them. ”

Liang Kuan nodded, in his heart, he was still playing back that frozen scene, he always felt that there was something unfinished, what would this picture mean?

He didn't believe that Lin Qihua would make this movie a completely nonsensical comedy, in that case, it would be disrespectful to himself.

Although Han Hongyu, as a director of Xiangjiang, and Feng Xiangyang, as a Xiangjiang actor, are very good at making nonsensical comedy films, there is no market for pure comedy films.

As Lin Qihua said, the future is a blockbuster era, and the visual impact is more in line with the development trend than pure funny.

He doesn't believe it, Lin Qihua doesn't know this, as a movie that he took out, invested hundreds of millions, and fought with himself, it can't be so simple.

"Okay, don't think about it so much, you have to have faith in your movie, and when the premiere is over, the result will be basically clear, isn't it?"

"Hmm. Liang Kuan smiled, "That's right, just wait for the premiere." ”

The two films coincidentally chose to premiere simultaneously across the country.

After coordination with the major film lines, at 7 o'clock in the evening, the first audience began to enter the venue to watch the premieres of the two films simultaneously, and at 8 o'clock, the movies started to play on time.

This new attempt, I believe, will make everyone's enthusiasm for the two movies soar again.

Tickets for the premieres of major cinemas have been sold out, and audiences across the country hope to be able to witness their favorite movies for the first time.

It's even better to be able to see the premiere, you know, on this, all the leading actors will appear, and there will be wonderful performances, which is very worth looking forward to.

Especially at the premiere of "Journey to the West", there are new actresses Lian Yuling, the goddess Gu Yuhan, and the first brother in the music world, Lin Qihua, who may perform live, how can you not let everyone look forward to it?

Regarding their attractiveness, Liang Kuan and others could only smile helplessly.

Perhaps, I can only hope that the broadcast of the movie will give me a good answer.