Pepsi's sky-high endorsement fee immediately made headlines in the commercial and entertainment pages of major newspapers and magazines around the world. The endorsement fee of $80 million, even from the perspective of Sid many years later, is definitely a sky-high signing fee.

This does confirm from the side the influence of the current Britney Spears' global pop diva.

PepsiCo tailored eight TV commercials for Britney, as well as a large number of print ads, to major cities around the world, including New York's Times Square.

Britney's five-story poster with long hair fluttering soon hung on the wall of the outer building in Times Square.

This time, the eight consecutive TV commercials ranged from the retro theme and dynamic style of North America to the football theme of Europe and other markets, and the content can be described as diverse and colorful.

It can also be seen from the design of these advertising contents that Pepsi is not hot-headed to spend sky-high endorsement fees, and they did make this decision after conducting quite thorough and shrewd research and design.

The first commercial released in a row will be broadcast for the first time at the Oscars in March.

Of course, now that Britney is busy with rehearsals for the Super Bowl, she definitely doesn't have time, so the Pepsi commercial can only be delayed until next month.

But just before the aftermath of this sky-high endorsement news passed, another piece of news that can be said to be "-for-tat" happened - Coca-Cola immediately announced that they had also signed Christina Aquilena as their latest spokesperson.

At this moment, the North American entertainment media are happy.

They have been sparing no effort to hype up the "hostile relationship" between Britney and Christina, and now there is such a "conforming to the people's will" news, are you two really sure that it is not the rescue sent by the gossip magazine?

————————————————————

Just when Britney and Christina's news was slaughtered in major media newspapers and magazines again, Fire Lion TV's "American Idol Season 2" was officially launched!

Half a year ago, Simon Cowell's poisonous tongue still made North American audiences vividly remember, and Kelly Clarkson has also become the hottest rookie singer, and she was even shortlisted for the Grammy Best Rookie Award for her new single this year.

These things that were completely unimaginable in the past have completely mobilized the restless hearts of young men and women across the United States, and they aimed at the registration time of "Season 2" early.

Although a year ago, the Dallas Morning News used the headline "Simon Killer - The British Judge Who Strangled the American Idol Dream", and packaged Simon Cowell's merciless poisonous tongue as sensational.

Because Simon Cowell even said directly to a chubby black girl during the audition: "You don't look like an American idol at all, so you won't succeed." ”

This kind of harsh sound actually debunks the pre-rule requirements for singers' appearance and age that have long existed in the entire music industry.

The first year of "American Idol" set the bar for the show, and Kelly Clarkson set the tone.

This time, the first stop of "Season 2", the number of applicants at the audition site in Las Vegas still reached an astonishing 25,000 people!

This led to a large number of primaries and re-selections before the three real judges auditions, and the young producers from Fire Lion Records took on the role of primary selection.

It's like a supermarket that's full, and the candidates who call the number stand in front of the young producers in a row, singing a short piece of arbitrary song one by one, and in just a dozen seconds, the producers quickly judge and screen.

They brushed the number of candidates for the first leg all the way down to six or seven hundred.

Then there were the senior producers of Fire Lion Records, who auditioned the remaining candidates individually, but the stricter criteria allowed them to finally screen the number of candidates for the Las Vegas station to sixty or seventy.

This terrifying defeat rate made everyone stunned, and although all the inductees were ecstatic, only the producers of "American Idol" knew that they were actually left with the best singers, as well as the worst and most freakish guys.

It's all for the show.

Just as "American Idol Season 2" was auditions across the North American continent, the British version of the show, "British Idol", was also produced by Fire Lion's subsidiary, Lightning Entertainment, in the British Isles, across the ocean.

Before the show even started, it had already received the full support of ITV, the second largest television station in the United Kingdom, and with the technical help of Viking Records, "British Idol" has gained the curiosity and attention of the British media and the public from the very beginning.

The enthusiasm of the applicants also surprised the producers and broadcasters, and the number of applicants for the first stop in Manchester reached 12,000, and many candidates came all the way from Liverpool.

All this indicates the dark horse potential of "British Idol", and the two major signs of the show, Simon Cowell and Simon Fowler, have also begun to frequently travel back and forth between the United Kingdom and the United States, running non-stop for these two shows.

Just after the New Year, a busy year began on the reality TV side.

————————————————————

When the Fire Lion Group started the progress of the new year in an orderly manner, the most important super event in Hollywood's history, AOL and Time Warner, finally completed the merger, announcing the official establishment of the new company AOL Time Warner!

For a time, the official organizations represented by the Federal Communications Commission (FCC) and the mainstream media represented by Time Magazine all blessed and sang praises.

AOL was originally the largest Internet company in the United States, with 26 million dial-up subscribers. After the merger, AOL will be able to deliver services through Time Warner's expensive cable routes, which can reach nearly 21 million U.S. households.

This subscriber base alone can make AT&T, now the leading cable operator in North America, salivate.

Time Warner is the largest entertainment media content provider in North America, and the combination of the two has even led many people to worry that this unprecedented marriage between old and new media will hinder the competition in the future online media world, especially the development of broadband networks that are still in their infancy.

Although AOL and Time Warner have successfully persuaded the two major official organizations, the Trade Commission and the Communications Commission, there are still many concerns within them, especially among the institutional shareholders of the two companies.

So, after the new company was formed, AOL executives tried to dispel concerns about the company's business prospects, especially about the online advertising business.