The first, produced by Apple's internal and external advertising agencies, was a one-minute TV commercial.

The TV commercial, titled "1,000 Songs in Your Pocket," shows a young man using an Apple computer, downloading music to an iPod with iTunes, and then dancing with a "small and portable" iPod, and then dancing as if no one was around.

It wasn't until he left the house that Apple's logo and the slogan "Think-Different" and "Put a Thousand Songs in Your Pocket" appeared in the center of the screen.

Although there is not much content, in this advertisement, it is a good expression of the "portability" of the iPod - you can put the iPod directly into the shirt pocket.

This also intentionally or unintentionally attacked the weakness of other competitors - the inconvenience of ordinary hard disk MP3 players and Sony MD players.

"Oh, not bad. After reading it, Sid first smiled faintly.

"Oh, are you throwing in the towel?" Jobs quipped, laughing.

"Don't be in such a hurry, Uncle Qiao. Sid smiled, then pulled a USB stick out of his suit pocket and handed it to Jonathan, "Let's take a look first." ”

Then Jonathan plugged the USB stick into his computer and started playing the first commercial.

“One！To！Three！Four！”

Caught off guard!

Suddenly, the frame changes to a pure orange background, with a black figure standing in the center. No, it's not so much the center, but the camera is directed at the waist of the black figure, and his hand makes a "one, two, three, four" gesture to the stark beat.

This strong impact like spicy food immediately lifted everyone's spirits and widened their eyes in the screening room.

And the black figure is holding a very eye-catching iPod in his left hand!

Then the electric guitar strings sounded, and as the silhouette of a black man began to wave his arms, the camera changed to a figure with a female surname on a blue background, and she was also holding an iPod and dancing to the music.

But this is just the beginning, and then there are bald dancers against a purple background, and street dancers against a dark green background, and each shot is not long, from one or two seconds to four or five seconds.

But a few seemingly brief dancers, camera cuts from near and far, and dynamic rock music make it all come to life!

The camera returns to the female dancer in the gauze skirt, and she begins to shake her long ponytail, and the camera rotates in a circle, and several identical silhouettes appear in the distance.

Then, the camera everything, the first subtitle of the day appeared - "iPod + iTunes".

In between, there is a hip-hop dancer's handsome crying move, and then the next subtitle appears - "PC or Mac"!

Finally, after the hip-hop dancers listen to the singing and dancing, the Apple logo on a blue background and white appears in the center of the screen!

There's not even Apple's English name, or subtitles!

The entire ad is only 30 seconds long, but it is like opening the door to a new world.

"Holy-Fu--!!" Jobs was the first to break the peace, he looked at Sid with a feverish look in his eyes, "This is amazing! Sid, what's the name of this advertisement?"

"Black silhouette series commercial!" Sid replied with a smile, "and this one's separate name is 'Stereo Rock'." ”

"Concise, catchy, I like it!" Jobs said excitedly, waving his fist, and this was the first time since Jonathan that someone had broken his expectations.

No, it should be said, it was better than he could have thought at this stage.

The rest of the people in the screening room looked sideways at Sid, and it seemed that the Hollywood prodigy really lived up to his name. Of course, the assistant team brought by Sid was finally proud.

But Jobs' focus now is all on Sid, "Don't tell me you only made this commercial, Sid." He said as he stared at Sid with blazing eyes.

"Well, I did shoot something else, but we can talk about that later. Sid smiled faintly.

"No, no, no, let's take a look. Jobs saw that Hunting was happy and asked again and again.

Sid smiled and raised his eyebrows, then rushed into his pocket and took out another USB flash drive, "That's all for now." ”

Next, everyone reshaped their views under the strong impact of the black silhouette series of advertisements.

Solid background, almost black figures, plus white incredible iPod and its headphones. The visual impact of bright colors, coupled with the auditory impact of various dynamic music with distinctive characteristics and full of dynamics, completely presents the advertising of the black silhouette series in front of everyone.

There are almost no words, almost no descriptions, and relying on these seemingly simple elements, a cool and handsome musical imprint is branded on the iPod.

One of the most special is the white headphone cable that steals the show, no matter what color background, on the black silhouette figure, the white iPod and the clearly visible headphone cable are unforgettable.

A total of five silhouette ads, although it seems that the technical difficulty is not great, but the innovative thinking contained in them made Jobs and Jonathan unable to calm down for a long time.

"Let's use this!" Jobs shouted.

"Will it be used in the iPod's first commercial?" asked Apple's head of advertising.

"No, all the ads for the iPod have a silhouette series!" Jobs, a man who does what he says, and he slapped the table to decide.

Of course, this is a finished product that is already available, so it is not too much work for Apple's advertising department to replace the content of the cooperation with advertisers.

"Sid, you'll have to shoot some new commercials, or we won't have enough commercials to use by then. "Jobs deliberately kicked the ball to Siddo.

"Hey, if this goes on like this, people still think I'm going to have to eat with Michael Bay. Sid said, rolling his eyes.

The crowd next to him couldn't help laughing.

"Steve, you're a master of advertising and design, and Jonathan is also a top designer, so I have a design plan for the follow-up silhouette series of ads. Sid took a document from his assistant and handed it to Jobs, "I think you should have enough of these, and if you have anything else, contact me later." ”

"Oh, yes!" Jobs immediately opened the result document with his eyes lit up, and he couldn't wait to open it and look at it twice, and immediately raised his eyebrows in vigilance, and immediately locked up Sid's file.

Sid couldn't help but laugh when he looked at his anti-thief appearance, "In addition, in these advertisements of the black silhouette series, we can also choose the most dynamic picture of the dancers under each color background and make an iPod poster." ”

"Good idea, just do it. Jobs was not slow to react, and immediately understood what Sid meant.