Chapter 564: Both Shengyu and He Shengliang
Huating City, International Hotel.
Liang Kuan, Lu Wenyao and others were all present, listening to the report.
"Saturday's box office came out, we kept it the same, and "Journey to the West" soared to 300 million. Mu Lecheng, head of the film and television department of Feixiang Media, said, "This is a day and night box office on Saturday, for us, standing still is equivalent to a decline, it turns out, according to estimates, it will take more than 200 million." ”
He said very helplessly, with a trace of dissatisfaction in his eyes, which was not easy to be noticed, the publicity plan that was determined at the beginning was proposed by himself, and he tried to avoid comparing it with "Journey to the West", the two sides tore up, and the outcome was unknown, because the influence of Lin Qihua and Gu Yuhan and others was too great.
However, Lu Wenyao still used a lot of resources to do this, and as a result, Galaxy Entertainment fought back, with such a great strength that everyone was dumbfounded, and it became the current result.
Yes, according to his professionalism and intuition, I believe that this is a carefully arranged rhythm, and it is definitely not an analysis and comment that can be written after watching the movie once, either Lin Qihua, the creator, or an article that has been watched countless times in advance and pondered for a long time.
Only this kind of analysis with a strong sense of substitution, coupled with a strong hand, can directly make a wave, beat the rhythm carefully driven by oneself to death, and let the gap between the two sides expand all at once.
"This data. Lu Wenyao slapped his thigh and looked angry, "Galaxy Entertainment, how many resources should be invested to do this?
Liang Kuan was silent, since yesterday, he took the crew and flew to Huating to promote the movie, hoping to further increase the box office.
The crew of "Journey to the West" is the same, Lin Qihua and Han Hongyu led the team, and Gu Yuhan and other leading actors all followed the team, and began to carry out roadshows and publicity in major cities across the country.
According to the normal box office, in the first two days, there was a box office of 150 million per day, which is already a very good result.
However, with only two films released, with a schedule of 50%, the next day, half the time it was worse than the other party, he knew very well what it meant.
Today, Sunday, is the last chance, and after tonight, if there is still such a big gap, the cinema will definitely be rescheduled, in that case, it will be a failure.
"How is the score of Tomato.com?" he asked.
"Our score of 8.3 is a small increase, and the score of "Journey to the West" is 9 points, which is also a big increase. Mu Lecheng replied with a wry smile.
8.3 points, which is already a very good score for a domestic movie, if there is no "Journey to the West", it will definitely become a big hit this summer.
However, in the face of "Journey to the West", which has a score of 9, it has become a background board to set off the other party.
"Why is it so high?" Lu Wenyao said in surprise.
"This shows that both the official and the audience recognize this movie very much," Mu Lecheng said helplessly, "9 points, which is already a classic level." ”
Liang Kuan remembered Lin Qihua's confident expression, could it be that he was so confident in his own movies?
"Now, are there any tricks?" Lu Wenyao was a little depressed, if he continues like this, although he has basically recovered his costs and will not make less money, but compared with the huge amount of money made by Galaxy Entertainment, he is far behind.
The most important thing is that in the circle, you are going to be ashamed.
"Only, the propaganda has been strengthened. Mu Lecheng said, "Whether it is a roadshow or publicity, we must increase our efforts to let more people watch our films."
At the same time, negotiate with the distributor and the theater chain to strive for more scheduling, our movie is not bad, but it has suppressed "Journey to the West".
If public opinion can get up, there is still a chance, and the most important thing is that the theater side can't adjust the schedule too much. ”
"That's all there is to it. Liang Kuan nodded, "You work hard, find someone, implement these things, and on my side, run a few more cities." ”
"Okay. Mu Lecheng nodded and agreed.
Seeing them off, Liang Kuan raised his head and let out a long sigh.
This movie has taken a lot of thought and self-consciousness, and it has been done very well, if there is no "Journey to the West", it should be fame and fortune.
However, now, it is going to become a laughing stock in the circle.
Why did you want to fight Lin Qihua in the first place?
Both Shengyu and He Shengliang!
※※※
Sunday's box office came out, and the box office of "Journey to the West" dropped slightly, at around 250 million, while that of "The Battle of Mobei" rose slightly, reaching 180 million, which is still a little different from "Journey to the West".
"We did our best. Mu Lecheng could only say to Lu Wenyao and Liang Kuan, helplessly, "To be able to rebound, it has been the public opinion measures we have taken that have achieved results, but fortunately, the other party did not use public opinion to suppress us." ”
"So, we still have to thank the other party for not killing?"
"If you really say it, it is. Mu Lecheng looked at Lu Wenyao's face and said with a wry smile.
"Mr. Lu, this is also a helpless thing, the other party did not mean to target us from the beginning, and guided the public opinion of their own movies, but the effect was too powerful, causing our public opinion to fail, and that's it. ”
Liang Kuan comforted.
"The good news is that our performance is not bad, and the theater side will not adjust our schedule for the time being, and we will see it in a week. ”
Mu Lecheng said good news.
"After a week, if we can't roll over, it's going to reduce our backlog, right?"
That's what it means. Mu Lecheng nodded, "Director Liang, with all due respect, what we can do now is to promote ourselves more, work hard to maintain the box office, and ensure that we don't fall behind as much as possible."
Then, look forward to some special circumstances that will make the box office of "Journey to the West" drop suddenly, otherwise, we should not hold it, it is better to exceed their minds.
If you mess up your rhythm because of this, but affect your box office, you will lose more than you gain. ”
Liang Kuan was stunned for a moment and looked at Mu Lecheng.
"That's true. Lu Wenyao also said, "Our main goal is to keep the box office and ensure that the film makes money, and everything else should be put second, and these two goals are consistent and do not conflict." ”
Liang Kuan glanced at Lu Wenyao and nodded with difficulty, "Okay, I know." ”
His voice was a little dry, a little helpless.
He knew that what Mu Lecheng said was the truth, and he also knew why Lu Wenyao was suddenly so eager, but when he agreed, it was equivalent to admitting that in the gentleman's dispute with Lin Qihua, he gave up first and used prudent means to keep the box office.
He suddenly envied Lin Qihua, because, in any matter, he could make a decision directly, and he could further increase his investment.
Lu Wenyao represents the ideas of a group of investors, unwilling to further increase investment in publicity, to control costs, keep the box office, and ensure that they make money.
In this regard, he could not do anything but agree.
"Alas!" he let out a long sigh.
※※※
Lin Qihua took the crew and ran for more than half a month, running Yanjing, Huating, Xiangjiang, Blue Ocean, Binhai, Yangcheng and other big cities all over again before finally stopping and returning to Yanjing.
In the past half a month, there have been no major accidents, "Journey to the West", on weekends, maintained a daily box office of about 200 million, and usually can reach more than 100 million.
In this regard, the student party has played a major role, they have called friends and companions, organized groups to watch movies, regarded this as a trendy thing, and played a great role.
This is the charm of the summer file, after the vacation, the students are the main force to watch the movie, and then, they will drive their families and surrounding classmates to watch it together, so as to further hole the market.
Therefore, the summer file will be known as the most important movie schedule.
"The Battle of Mobei" was able to barely keep up at the beginning and not fall behind, but a week later, the box office began to fall, maintaining a box office of about 70 million per day.
This week, seeing that each other's wins and losses have come out, major movie theaters began to adjust their schedules, and the ratio between the two has reached 7:3, which further widens the gap.
In half a month, "Journey to the West" has exceeded the box office of more than 3 billion, and "The Battle of Mobei" has barely reached 1.5 billion, and the gap is already very obvious.
On the tomato network, the score of "The Battle of Mobei" dropped to 8.1 points, which was obviously affected.
And "Journey to the West" continued to rise, reaching 9.5 points, becoming one of the few movies in history to reach such a high score, and was regarded as a classic by countless fans.
In fact, it can have such a high box office because many fans are not happy after watching it once, and they go to watch it again.
Therefore, Lin Qihua ended his promotional trip and returned to Yanjing.
"You're amazing. Even He Li couldn't help but give him a big hug.
"Thank you. Lin Qihua said happily, "Our company has also made a lot of money." ”
That's right, excluding the cost, Galaxy Entertainment has already made a lot of money, you know, it's only been released for half a month, and it will be released for at least another month, and how much box office will be generated can be optimistically imagined.
"So, are you ready to go?" Yu Fengqin said with concern, seeing him like this, running outside all year round, it was really unbearable.
"yes, it's a little late. Lin Qihua nodded.
"Well, it's your business, come on. ”
"Hmm. Lin Qihua smiled gratefully, "Sister Li, how are the negotiations with various countries?"
"No problem. He Li will make an OK gesture, "With the strong support of the state department, our relations in various countries, South Korea, Neon, and Southeast Asia have all signed agreements, and I will fly to Europe immediately, ready to open the market over there."
North America, it's up to you. ”
"I know, don't worry," Lin Qihua nodded, "By the way, if you can, bring "The Battle of Mobei" as well." ”
He Li was surprised for a moment, then reacted, glanced at him with admiration, and nodded, "Okay, I'll communicate with all parties again, but you have to talk to that side first and cooperate." ”
"No problem. ”
In the evening, Lin Qihua made a phone call to Liang Kuan and told him about it.
Liang Kuan was silent for a while before replying, "I know, thank you, we will fully cooperate." ”
"You're welcome. Lin Qihua said with a smile, "Your movie is very good, if you can go out, it will be a good thing for Chinese films and Chinese culture, and we are happy to do it." ”
"Thank you," Liang Kuan said in a deep voice, "Congratulations, I admit defeat." ”
"As I said, we are a gentleman's contest and there is no such thing as winning or losing. Lin Qihua shook his head and smiled, "Your movie made me see the possibility of our cooperation in the future, if you can, in the future, let's work together." ”
"Okay, I'd love to. ”
Putting down the phone, Lin Qihua breathed a long sigh of relief.
It's finally over, in fact, for Liang Kuan, he has no bottom in his heart, Liang Kuan is not so much losing to himself, but to "Journey to the West".
If it weren't for the fact that "Journey to the West" is too classic, it can be said that the Battle of Mobei can crush many excellent movies and meet the standard of going out.
It can only be said that if you are born Yu, you should be born!10