After a few words of greeting with Mr. Charles, Chris Witch came to ask him to speak on stage, so Chris Witch walked through the party crowd and walked onto the stage where the music was played.

Along the way, everyone in the blue sky cheered and laughed at him, and Carlos Sardana, the co-director of "Ice Age", even held a champagne bottle and sprayed sparkling wine at him.

Chris Wech had to laugh and dodge, and the animators next to him laughed and dodged, until Chris Weitch walked on stage, he waved to the live band, and then shouted to the crowd, "Guys, guys!" ”

Chris Weiqi shouted several times in a row, and the crowd slowly quieted down, "Let me first report to you a good news, the cumulative box office of "Ice Age" in the third week has reached $116 million. ”

"Woohoo——!" "Yes ——!" "Ya Ho ——!"

Hearing the good news, everyone couldn't help but cheer and whistle, and then Chris Witch looked at his former deputy, Carlos Sardana, who is now the director of "Madagascar" in Group B, and smiled: "Carlos, do you feel anything?" ”

Everyone immediately burst out laughing, only to see Carlos raise the beer glass in his hand, a little nervous but calm and said: "I'm fine, no pressure, no pressure"

His reaction couldn't help but make everyone laugh, "Ice Age" broke 100 million in three weeks, although it is still a little behind Pixar, but it has actually surpassed the current DreamWorks animation.

It would be funny to say that Carlos, the director of the new project "Madagascar", is not stressed, but as long as the pressure can be turned into motivation, it will be beneficial to both the new project team and Blue Sky Studio.

"Ice Age 2" is already scheduled to continue to be directed by Chris Witch, while "Madagascar" will be directed by Carlos Shaldanha, co-director of "Ice Age".

Blue Sky Studio's commercial success not only accelerated Blue Sky's success in animation, but also made the value of Fire Lion Group rise day by day!

In addition, "Ice Age" has shown a surging trend in the market at home and abroad, and its success has also triggered another chain reaction.

"Mattel wants to approach us?" Shirley Sandberg looked at her assistant with some surprise, but not surprised.

"Yes, ma'am." Her assistant nodded.

Shirley didn't think much about it before nodding and said, "Okay, make an appointment with them and let them meet the Fire Lion." ”

Mattel, as one of the two largest toy companies in the United States and even the world, is on a par with Hasbro. And their signature is undoubtedly the world-famous "Barbie".

And this actually just shows the natural difference between Mattel and Hasbro, unlike Hasbro, which focuses on boys' toys such as Transformers and special forces, Mattel's "Barbie" can be described as a must-have "little friend" for girls under the age of 14.

In recent years, Hasbro first signed a long-term cooperation agreement with Disney, and then reached a cooperation with Lucasfilm, which holds "Star Wars", to produce related toys and other peripherals during the release of "Star Wars Prequel".

This can't help but make Mattel seem a little complacent and old-fashioned, although Hasbro later became too anxious in the sales of "Star Wars Prequel" and overdeveloped too many Star Wars peripherals, resulting in unsatisfactory sales results.

Especially after they paid George Lucas more than $590 million in sky-high royalties, the unsatisfactory sales performance even affected the operation of their company itself. You must know that the current Hasbro has an annual profit of around $200 million, and a loss of $600 million is definitely a big trouble for them.

So this gave Mattel a respite, and the next Blue Sky Studio's hugely successful "Ice Age" immediately gave them a glimmer of opportunity.

That's why they are so eager to reach a copyright agreement with Fire Lion.

"So, Mattel wants the rights to the toys of Ice Age?" Sid raised an eyebrow unexpectedly, though he returned to Universal Studios' post-production studio after the premiere of Ice Age.

However, he has long been aware of the impact that "Ice Age" can have. Although the previous films such as "Youth Musical" and "Ghost Shadow" of Fire Lion Pictures can also reap profits through TV broadcasts, DVD tapes, and even fame rights.

But "Ice Age" is actually the first film that can expand its influence and revenue through a wide range of peripheral derivatives such as toys.

Although when Fire Lion acquired Marvel Entertainment before, it acquired its card factory and other peripheral production lines. However, these are not real toy peripheral production bases after all, so if Fire Lion wants to sell peripherals on a large scale, it still needs to cooperate with toy companies with complete production and sales channels.

"Yes, the current situation of Mattel and Hasbro is as I just said." Shirley, who was on the other side of the phone, nodded, and then she asked, "So, Sid, what do you think?" ”

"Well...... we already got the film and television rights of "Transformers", right?" Sid suddenly asked another question.

"Yes, yes, the year before last ('98), I worked with Ali (Emmanuel) to get the copyright for up to 20 years with $5 million from Hasbro." Shirley nodded.

"Then we ......" Sid muttered for a moment, and just when Shirley thought he was going to work with Hasbro, who sold them the rights to Transformers, Sid said, "Just bid Hasbro and Mattel for the toy rights of Ice Age at the same time, and negotiate with both of them to raise their bids." ”

"I think Mattel knows where they are now, and they will definitely pay more." Sid's strategy is as simple as ever, "As for whether we sell the rights all at once or ask them for a share of the toy's sales, it's up to you." ”

While Sid set the policy, he also gave Shirley the autonomy to enforce it.

Then he added, "By the way, when it comes to toys, I think of something else. ”

"Well, what?" Shirley asked curiously.

"Perimeter." Sid said briefly.

"You mean?" Shirley was a little confused.

Sid smiled faintly, "I mean we should develop a richer category, but not too many styles." In other words, in addition to toys and other goods that are naturally suitable for Ice Age, there are also video games, food byline, such as cooperating with KFC and signing the animal characters of Ice Age on their children's menu. ”