Chapter 70: On the Right Track (Part II)
After sending Uncle Xu and the others away, Li Yu breathed a sigh of relief slightly, and finally solved one thing.
Then he returned to the first floor of the attic, where Chen Xiyan and Lin Jing were still there.
When Li Yu entered the pantry, Chen Xiyan and Lin Jing were brushing the circle of friends, if you read it correctly, the dynamic picture seems to be the Longmen banquet just now?
Seeing Li Yu enter the door, the two of them looked upright, and hurriedly put away their mobile phones, Chen Xiyan said: "Li Yu, that's the case, didn't you ask me about marketing a few days ago, I rushed to make a plan these days, just take a look." ”
Li Yu nodded, he had just estimated that Chen Xiyan was going to talk about it, and now that his restaurant has opened, the self-media platform should also follow up at the same time.
Chen Xiyan flipped through the small bag he carried and took out a copy of the folded copy, which looked like four or five sheets: "The bag is too small... You can only fold it in half to put it in, and you will see it, this is the plan I asked a few brothers and sisters to help me make. ”
Li Yu took the copywriting and flattened it, and read it word by word, and after about ten minutes, Li Yu raised his head, and an undetectable light flashed in his eyes.
Chen Xiyan saw that Li Yu had finished reading the copy, and said: "This plan does not have any traces of commercial marketing, and it will not affect the image of your self-media account... Of course, this requires a high level of your own strength, and you must have something to do. ”
Li Yu nodded, to be honest, he was quite satisfied with this copy.
is different from spending money to hire a water army or marketing account to hype, Chen Xiyan's copywriting is based on Li Yu as a selling point, similar to the fart-afraid sauce before his rebirth.
There are two key points - Li Yu's own dry goods reserves and his connections.
Li Yu personally went down to record the cooking teaching video, Chen Xiyan will introduce a studio here, specifically for Li Yu to carry out video post-processing, after the video is edited, please Lei Qilian and Yang Wuduan to help forward it, and use the influence of these people to increase Li Yu's attention.
Although Lei Qilian is an old man in his seventies, he also has a meager account - of course, it is not he who manages it, but the management personnel arranged by the Modu Hotel where he works, but even so, the number of followers of this account is as high as more than 40 million.
Yang Qiguang is now the only one in the in-service chef in Fujian Province, although his meager fans are only more than 4 million, but a considerable number of them are from Fujian Province.
Especially at this time, Lei Qilian hit the seventh stage of success, and the entire Chinese chef industry is gaining momentum, and quite a few people who were not much interested in cooking have also set their sights on learning cooking skills, and the number of active fans of these two is simply terrifying.
If the main body of the plan was not Li Yu, but someone else, Chen Xiyan would not want Lei Qilian and Yang Qiguang to promote it at all, regardless of whether the latter could be invited to move, even if it was moved, how much would it cost, just talking about Old Man Lei, it would be absolutely impossible for him to promote it meager amount.
During her customization plan, she once heard a senior brother say that a company quoted 17 million yuan, and wanted Lei Qi to record a 20-second advertisement at the top of the meager, but was pushed away by Mr. Lei. (Note 1)
But Li Yu is not, he is Lei Qilian's assistant to win the duan, Lei Qilian is optimistic about Li Yu's future, whether they are friends with each other, his perception of Li Yu is much higher than ordinary people, which is on the bright side.
Therefore, Chen Xiyan is more than seventy percent sure that Li Yu can say that Lei Qilian will be moved.
As for Yang Qiguang, not to mention, they had eaten at the same table half an hour ago.
These two are the main force of Li Yu's first battle from the media, and at the same time, Chen Xiyan was ruthless this time, calling Lin Jing together, and using all the connections they have accumulated since they entered the industry for more than two years.
Most of these contacts are the advertising department of well-known food magazines, and in the face of Chen Xiyan and Lin Jing, a combination of media people who have recently become famous, and they are also two big beauties, naturally some people are willing to sell them well.
In the past two days, they said that they had moved more than ten magazines, and after Li Yu's video was released, as long as Lei Qilian and Yang Qiguang forwarded it, the official accounts of these magazines would immediately follow.
This is really easy for these accounts to post dozens of meager messages every day, but when such a batch of media with their own traffic is forwarded together, as long as the heat brought by it is operated slightly, there is no pressure at all to rush into the meager hot search list.
Chen Xiyan looked at Li Yu and said, "The general plan is like this... I attached a small expectation on the last page: on the first day of the video, the two topics of 'Shucheng Li Yu' and 'Chef Li Yu (Li Yu's meager account)' must rush to the hot search list, and strive for one to enter the top 10 of the hot search list, and the other to enter the top 30, with 150,000 followers on the first day. ”
Chen Xiyan's expression was a little excited, and there was an inexplicable look in her eyes, this is Li Yu's first battle, and it is also her first marketing battle, for this time the plan is formulated, she has used up all the contacts in the school, such a thing as favor... Use it once and not once.
When Lin Jing heard this, she also held her friend's hand tightly.
This is the best chance for their combination, in this day and age, any media person can't do without the Internet.
Even for programs like News 50, where the average age of the audience reaches 36 years old, the number of views on the client side is more than four times that of the TV side, not to mention ordinary magazine media, and the traffic of the client can even reach more than 100 times that of paper traffic.
In this era, in addition to the 'royal' reporters like Baishiqu, the highest level of media personnel is that of a freelance commentator!
Food magazines are no exception, taking food strategies as an example, only three of the more than 50 full-time reporters and nearly 200 special contributors have become freelance commentators on self-media platforms.
As long as they write an article, the number of views per minute can exceed 100,000, and the fixed salary given by the magazine is as high as millions, and at the same time, they have almost the same amount of extra money income every year.
The deputy secretary of the team, the chief secretary of the team, ordinary reporters (the right to independent interviews within the prefecture-level city), a type of reporter (also called Che Ji, the kind that is eligible to use the interview car), special reporters, media commentators, freelance commentators, these are the seven levels of reporters!
If Li Yu can be operated this time, then their status in the company and in the industry will be raised again!
Li Yu is pursuing a better life for his dream, Chen Xiyan and Lin Jing are looking for a better life!
The meager first battle must be a hit!
ps: Note 1: Does anyone know who the prototype of this example is... Guessed correctly plus one more =. =,I guess no one knows 233333.,The answer will be announced the day after tomorrow.。