Before going out the next morning, Lin Yi answered a phone call.

RB joint venture factory, Manager Fei reported to him: "Boss, RB's arcade sales have just broken through the 100,000 mark, and the total sales are close to 600 million US dollars!"

Although Lin Yi was happy, he was also quite confused: "A unit costs 6,000 dollars, and it takes almost seven months for the merchant to recover the cost, and it can still be sold so well?"

"It's really hard to imagine how popular the game of Paradise would be if you didn't see it with your own eyes. RB's 100 yuan coins all went into our arcade, and there was a shortage in the market! So, just like in the United States, merchants can recover their costs in three months. ”

Lin Yi was dumbfounded when he heard this: "You mean, "Pac-Man" and "Space Invader" can actually affect a country's finances?"

"To be exact, only Space Invaders. 100,000 units sold, it alone accounted for 70%. After the soundtrack "Star Wars", sales were even more unparalleled. If it weren't for Singapore's support, it would have been sold out here!"

After Lin Yi was happy, his tone turned serious: "Although the report is a good thing, I still want to criticize you." Your supervisor is Rodberg, and you shouldn't skip the level if there are no special circumstances. ”

Manager Fei paused for a moment, and then immediately explained: "A year ago, when I took office, the boss personally told me that there are several game companies that must be given special attention. ”

Lin Yi patted his head, feeling that what his wife said was really right, he was indeed like being in the clouds, and he couldn't pay attention to many things.

"Which company has a move?"

"Sega has released several games in a row, all of which have been well received in the market. And during the summer holidays, Nintendo released video game consoles, which is what you want to focus on. ”

Lin Yi's tone immediately became serious: "Nintendo's console, describe it in detail!"

"Built-in ball games, removable graphics cartridge, hardware from Mitsubishi. Although it has been well received, the joystick and knob operation are not very convenient to use compared to the handle buttons of Heaven. ”

Lin Yi put down the phone and immediately rushed to Paradise Game. In the era of the console in memory, Japanese products dominated the world. So the opponent over there, he attaches more importance than Atari.

"Ferran, what is the inventory of our video game console now?"

"It's close to 300,000 units, and if the channels and media can't keep up, I'm afraid that the inventory won't be cleared until the end of the year. Isn't it time to slow down production in Asia?"

"No, all the inventory goes to RB. Inform Rodberg that we have to start the marketing plan in advance. Manager Fei of the branch, you are more familiar with it than me, and the two sides must cooperate well. ”

"The plan to defeat the Atari first, and put it on hold for now?"

Lin Yi was neat and told the other party all the market changes in RB. RB Electronics is not to be underestimated, Heaven needs to be completely suppressed, so that they can't make money, and they feel that there is no hope of winning. ”

After this matter was decided, Phelan took out a document: "Space Invaders", there is a global rush to buy. Even Europe, which has been sluggish, has seen a rebound in sales. Lucas's "Star Wars" set a global box office record. Judging from its driving force, I am afraid it will become a cultural phenomenon!"

The profit on the pick-up side is still the biggest source of revenue. Lin Yi was overjoyed and immediately issued an order: "We must ensure the speed of supply, no matter what the boom is, it will come and go quickly." If you don't hurry, the little money will slip away!"

When Paradise Games retreated, the rival Atari Company was making great strides. With Warner behind the scenes, Atari's new console, with its brilliant debut brightness, can almost blind your eyes!

At the press conference, Cantona announced in a high-profile manner: "It will cost $200 million and will be built in three years." The Atari 2600 is grandly landing in the United States!"

The reporter immediately opened fire: "Atari's new console, the price is up to $200. It's $1 more expensive than the HEP of Paradise Games. Does that mean you have the confidence to outperform your competitors?"

Regardless of whether the faith is true or not, at this time, Cantona was empty-eyed and shouted: "Atari 2600, the full name of Home Computer System (VES)." From its name, everyone should know that it is ahead of the times!"

The reporters were in an uproar: "Computers are a cutting-edge device that has finally entered people's homes. Unexpectedly, the leader of this trend is not the blue giant IBM, but Atari Games!"

However, looking at the TV screen, Lin Yi ridiculed: "His information is outdated, after the Apple computer came out, the cutting-edge products in the past can be affordable for ordinary people." ”

Phelan disagreed: "Gaming and computers are new appliances, and Cantona must know that." But no matter what, he has to act like this, this is what makes a good manager!"

Lin Yi put away the ridicule, but shook his head and smiled: "I really didn't expect that it was another actor." Buttoning a hat for others and a hat for yourself is really the basic quality of a CEO!"

He suddenly became confused, and couldn't help but turn his head and ask: "The reporters in the audience, it's impossible not to know, why didn't anyone question it? Could it be that before they came, they all accepted red envelopes?"

Phelan denied again: "You always avoid reporters, so you haven't figured out their characteristics yet." The purpose of their interview has actually been achieved. First the east wind overwhelms the west wind, and then the west wind overpowers the east wind, so that there will be a hype topic!"

Lin Yi pondered for a while, and then ordered: "If the reporter is in need, let's cooperate." Laugh at Cantona, you don't even know about an Apple computer!"

Phelan thought about it, and shook his head and smiled: "You are using a public device for private use, advertising Apple computers!"

Lin Yi raised his head and laughed: "This is the first time, you haven't kept up with my train of thought! Heaven is my personal one, and Apple is my joint venture." Borrowing the former channel and promoting the latter, is it obviously a private weapon for public use!"

Warner is an entertainment giant, so the scale of Atari's publicity is far greater than that of Paradise Games. R&D funds, marketing publicity, and product prices are all over opponents. Even the number of games, VCS is one more than HEP.

But on video game consoles, it is much more difficult to imitate the opponent's game than arcade. However, Atari has a lot of background, and there is definitely no shortage of games.

"Lockdown", the prototype of "Snake", "Night Racer", the gore version of "Death Racing", and "Dungeon", which has just been acquired, form the main iron triangle and help the VCS support huge popularity. In a short period of time, sales exceeded 200,000 units!

Lin Yi looked angry, grabbed Tom and asked, "Mr. Chief Engineer, didn't you tell me that there is no market for role-playing games?

The other party looked innocent: "It's just a bunch of pixels, what's so funny, I really don't understand!"

finally couldn't hold back, Lin Yi didn't scold: MDZZ, "Minecraft" is also a pixel block, just as popular!