Chapter 473: Daddy is Back!
"Do you know what the hottest variety show in 2019 is?"
If you take a questionnaire and ask 10 people, 10 people will answer "Where is Daddy?" and 100 people will answer "Where is Daddy?" and 11,000,000 people will answer "Where is Daddy?" Pen ~ fun ~ pavilion www.biquge.info
"Where Are You Going, Dad" has become the most popular phenomenon-level variety show leading the social trend in 2019, and it is also the most gold-absorbing program in the history of variety shows.
Take Blueberry Channel, which currently has a close cooperation relationship with Shaoshuai Studio, as an example, with a red heart and two hands, Blueberry Channel followed the trend of "Where Are You Going, Dad", and made up a large-scale outdoor parent-child reality show "I Take Dad Summer Camp" with its own characteristics, which is expected to be broadcast next month.
In addition, the indoor inspirational reality show "I'm Not a Star" cooperated by Blueberry Channel and Shaoshuai Studio is in full swing, and it is expected to be in August or September, or it will be broadcast after "I Take My Dad Summer Camp".
In the face of the ultra-high profits of "Where Are You Going, Dad", Shenzhou TV also failed to stop it, and they followed the trend of "Where Are You Going, Dad" to launch a large-scale outdoor parent-child reality show called "I Go to Travel with Dad", which is different from "Where Are You Going, Dad" is that the tourist locations in "Me and My Dad Go Travel" are not in China, but abroad, which is also one of the selling points of the show.
The former boss of the local station, that is, the current second mango channel, also followed the trend of "Where Are You Going, Dad" to produce a large-scale outdoor reality show "Follow Dad to Camping", the selling point of the show is "camping", and the publicity work is overwhelming, even Lin Tianbao knows that the show is scheduled to be broadcast in mid-June.
There are many, many other parent-child programs, so I won't go into detail here, but I can only say that in the second half of the year, Shenzhou's large-scale outdoor parent-child reality shows will be gathered, and the battle will be fierce and the fittest will be won.
I remember that in the original world, the year when "Where Are You Going, Dad" was born, twenty or thirty parent-child programs were pushed together, and then many parent-child programs hit the streets gorgeously and there was no news.
In fact, everyone also understands that it is dangerous to follow the trend, if they don't take the hitchhiker of "Where Are You Going, Dad", there will be no bones.
Even so, there are still quite a few people who rush to it, because people are lucky, what if they win a bet? They all say, "If there is 50 percent of the profits, they dare to take risks, if they have 100 percent of the profits, they dare to trample on all the laws of the world, and if they have 300 percent of the profits, they dare to commit any crimes." It is not a crime to follow the trend, and "Where Are You Going, Dad" has attracted more than 200 million yuan, and its profit is more than 300 percent? As a result, Shenzhou set off an unprecedented parent-child storm, and the chain reaction, star fathers with children aged three to ten suddenly became bestsellers.
For example, Dolphin Channel, unable to find a well-known star dad who can drive the ratings of the show, came up with a "Temporary Dad" in another way, allowing post-8090s male stars with no children to make a cameo appearance as a temporary dad with children, big children vs children, think about it, is it full of jokes? In fact, this show is a bit like "The First Time in Life", I hope it won't be too bad!
In this case, "Where Are You Going, Dad, Season 1" has just finished filming, and in that case, Shaoshuai Studio and Apple Satellite TV have cooperated again to create a large-scale celebrity parent-child interactive reality show "Dad is Back", but this time, the cooperation model between the studio and Apple TV is 55 percent of TV commercials, and Apple TV, like Blueberry TV, will not interfere in the advertising investment of "Dad is Back".
In short, Lin Tianbao only has to throw out the program planning plan, and the specific production of the program is fully responsible for Apple TV, and he strictly controls the program when it is completed, of course, the studio is indispensable for the publicity of the show, which is also the biggest reason for Apple TV's profits, who let the three words "Lin Tianbao" be the ratings guarantee.
On Earth, "Dad is Back" can be said to be the follow-up work of "Where Are You Going, Dad", of course, this follow-up refers to the "parent-child reality show", after all, "Dad is Back" and "Where Are You Going, Dad", one is indoor, the other is outdoor, completely two styles, but the two shows take the same route - cute, warm, and affectionate.
"Daddy's Back" is different from "Where Are You Going, Dad", it is no longer fathers who take their children on a group trip, but fathers who take their children to spend 48 hours without their mothers.
Although the ratings of the earth version of "Dad is Back" are far inferior to "Where Are You Going, Dad", but in the parent-child reality show that follows the trend after the advent of "Where Are You Going, Dad", "Dad is Back" is definitely the tallest of the short people, as long as the Blue Star version of "Dad is Back" absorbs the insufficient experience of the Earth version of "Dad is Back" and corrects it, I believe that the Blue Star version of "Dad is Back" will definitely achieve good results in Blue Star, and I dare not say that it will surpass "Where Are You Going, Dad", at least it will not be left far behind.
Because of this, Lin Tianbao plans to continue to take the parent-child route before the trend of "Where Are You Going, Dad" has not subsided, and launch "Dad is Back", which is different from the outdoor experience form of "Where Are You Going, Dad"!
"Dad is Back" is also a parent-child reality show with a different path, which mainly promotes the solitude of star fathers and their children, puts the daily life of star families on the screen, and allows the audience to see the "parenting scriptures" of different star families.
As we all know, the celebrity business is busy, the more well-known the star, the busier the business, flying everywhere all year round, 365 days a year, at least 300 days spent outside, celebrity father and son/father and daughter get together less and leave more, "Dad is Back" takes the relationship between celebrity fathers and children as the main line, by the father who is away all the year round, in the 48 hours when his wife is not at home, takes care of the child alone, and truthfully presents all the situations that occur during the interaction between the father and the child, and "Dad is Back" The biggest feature is that the star dad is the selling point, the cute baby is the highlight, and the collision between the two is the highlight.
Apple TV, the director's office, Wang Xudong laughed with "Dad is Back Program Planning Book", and praised Lin Tianbao as a genius, when various TV stations and entertainment companies gathered in a large-scale outdoor parent-child reality show, Apple launched a different from the outdoor experience form of "Dad is Back", which mainly shows strong family affection, can this not make the audience's eyes shine?
Time waits for no one, Apple TV wants to be the first TV station to eat crabs, no, "Dad is Back" will be launched without a moment's delay! )